Preprint Review Version 1 Preserved in Portico This version is not peer-reviewed

Artificial Intelligence as a New Field of Activity for Applied Social Psychology – A Reasoning for Broadening the Scope

Version 1 : Received: 22 June 2024 / Approved: 23 June 2024 / Online: 24 June 2024 (08:16:29 CEST)

How to cite: Linnemann, G. A.; Reimann, L.-E. Artificial Intelligence as a New Field of Activity for Applied Social Psychology – A Reasoning for Broadening the Scope. Preprints 2024, 2024061586. https://doi.org/10.20944/preprints202406.1586.v1 Linnemann, G. A.; Reimann, L.-E. Artificial Intelligence as a New Field of Activity for Applied Social Psychology – A Reasoning for Broadening the Scope. Preprints 2024, 2024061586. https://doi.org/10.20944/preprints202406.1586.v1

Abstract

Interaction with social agents employing natural language have been discussed especially since Weizenbaum (1966) observed the social effects of his chatbot named 'Eliza', which imitated a cli-ent-centered conversation. With Nass and Reeves’ media equation theory and computers as social actors paradigm, a well-tested framework has been introduced to the study of human-computer interaction. In the 1990s, there was a renewed focus on natural language analysis, which has be-come a crucial area of research in machine learning. Recent advancements in data processing and storage capacities have led to the development of AI-generated utterances that closely resemble human utterances. As a result, AI-based systems can now mimic social relationships to a signifi-cant extent. In light of these technological developments, the article explores whether quasi-social relationships should be considered within the field of social psychology and examines the poten-tial advantages and challenges of this approach.

Keywords

artificial intelligence; applied social psychology; large language models; eliza effect; generative ai

Subject

Social Sciences, Psychology

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