Version 1
: Received: 24 June 2024 / Approved: 25 June 2024 / Online: 25 June 2024 (09:51:24 CEST)
How to cite:
Holloway, S. The Role of Collaborative Planning in Synchronizing Supply Chain and Marketing Activities: Insights from Multinational Companies. Preprints2024, 2024061753. https://doi.org/10.20944/preprints202406.1753.v1
Holloway, S. The Role of Collaborative Planning in Synchronizing Supply Chain and Marketing Activities: Insights from Multinational Companies. Preprints 2024, 2024061753. https://doi.org/10.20944/preprints202406.1753.v1
Holloway, S. The Role of Collaborative Planning in Synchronizing Supply Chain and Marketing Activities: Insights from Multinational Companies. Preprints2024, 2024061753. https://doi.org/10.20944/preprints202406.1753.v1
APA Style
Holloway, S. (2024). The Role of Collaborative Planning in Synchronizing Supply Chain and Marketing Activities: Insights from Multinational Companies. Preprints. https://doi.org/10.20944/preprints202406.1753.v1
Chicago/Turabian Style
Holloway, S. 2024 "The Role of Collaborative Planning in Synchronizing Supply Chain and Marketing Activities: Insights from Multinational Companies" Preprints. https://doi.org/10.20944/preprints202406.1753.v1
Abstract
This qualitative research investigates the role of collaborative planning in synchronizing supply chain and marketing activities among multinational companies (MNCs). Collaborative planning integrates traditionally separate functions to enhance operational efficiency, customer responsiveness, and strategic alignment. The study employs semi-structured interviews with key informants from diverse MNCs across industries and geographies to explore practices, challenges, and outcomes associated with collaborative planning initiatives. Findings highlight the pivotal role of cross-functional collaboration and advanced technologies, such as artificial intelligence and big data analytics, in improving demand forecasting accuracy, optimizing inventory management, and enabling personalized marketing strategies. Challenges include organizational resistance, cultural barriers, and the complexity of aligning global strategies. Strategic outcomes encompass improved operational efficiency, cost savings, enhanced customer satisfaction, and strengthened competitive advantage. Moreover, the integration of sustainability goals underscores the importance of environmental responsibility and regulatory compliance in collaborative planning frameworks. The study also identifies emerging trends in digital transformation and agile supply chains shaping future practices. Overall, collaborative planning emerges as a strategic imperative for MNCs to navigate complexities, capitalize on opportunities, and sustain growth in a globalized marketplace.
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
