Impact of New Product Development on Entrepreneurship
Entrepreneurial endeavors exhibit diversification across various formats. The pivotal role of new product development in entrepreneurial pursuits significantly influences entrepreneurs and startup ventures. New product development encompasses diverse formats, including the creation of online applications catering to daily telecommuting or online entertainment, offline iterations, research and development (R&D), and enhancements of physical products like furniture, home appliances, and electronic devices to fulfill public demands.
Proactive new product development provides entrepreneurs with numerous advantages. Cenamor and Frishammar highlighted the importance of platform openness regarding open platform ecosystems such as the Google App Store and Apple Store. They also emphasize that entrepreneurs can secure innovation and competitive advantages by engaging in platform ecosystems and collaborating with other participants to develop complementary products (Cenamor and Frishammar 2021). This underscores that entrepreneurs should emphasize cooperation with third-party participants within relevant platform ecosystems during new product development and adopt different innovation strategies at different stages.
Many fledgling entrepreneurs concentrate their entrepreneurial activities on emerging technology industries due to the perceived substantial business opportunities in the future. Additionally, a robust association is evident between high-tech entrepreneurship and innovation effectiveness. Previous studies identified a positive correlation between high-tech entrepreneurial activities and innovation effectiveness, with absorptive capacity serving as a moderator (Chung et al. 2022). Consequently, entrepreneurs are advised to augment the absorption of important external knowledge to enhance the innovation effectiveness of their subsequent entrepreneurial activities.
As entrepreneurs typically start with small- to medium-sized businesses, previous studies on entrepreneurship have mostly focused on SMEs. In this context, entrepreneurial orientation and business model innovation play a significant mediating role in the performance of new product development. Entrepreneurial orientation inspires innovative thinking and creativity, whereas business model innovation translates innovations into business success (Ferreras-Méndez et al. 2021). Therefore, entrepreneurs must attach significant importance to innovative thinking and skills in corporating business models during the process of new product development.
An escalating number of entrepreneurs are now of a younger demographic, comprising many who initiate new ventures during their collegiate or high school years. These youthful entrepreneurs exhibit a proclivity for greater daring and innovation, leveraging their business acumen to discern business prospects and market demands (Grilli 2022). Consequently, entrepreneurs should harness the characteristics associated with youthfulness in new product development, adeptly discerning market and consumer needs.
Entrepreneurs ought to recognize the substantial impact of new product development on entrepreneurship. Thus, active engagement in new product development is vital for accruing innovative and competitive advantages. This involves collaborating with platform participants, enhancing external knowledge absorption, fostering innovative thinking, innovating business models, and capitalizing on their youthful vigor and business foresight.
Within entrepreneurship, leaders must possess a firm grasp of innovation management. The failure rate of ventures surges when entrepreneurs detach from the external environment and eschew innovative pursuits. According to Amaya Rivas et al. (2020), innovation management encompasses processes, resource allocation, and collaborative teamwork essential for developing new products within an organization. Hence, formulating robust innovation strategies becomes pivotal. Entrepreneurs must engage with the external milieu to access market opportunities and craft pertinent innovation strategies, thereby preserving their competitive edge.
In new product development, team characteristics and dynamics also play a major role. Researchers have also addressed the relationship between entrepreneurial imagination and startup teams. Entrepreneurs’ imagination is closely related to the conceptualisation process of startup teams and can inspire innovative thinking and the generation of ideas (Kier and McMullen 2020). This study highlights the importance of entrepreneurial creativity and imagination in developing new products.
Presutti et al. (2022) conducted an analysis on the mediating effects within the relationship evolution of social capital and product innovation, utilizing a Born-Global firm as a case study. They underscored the paramount importance of knowledge acquisition. The findings indicate that startups can enhance innovation in both new and existing products through the establishment of robust social capital networks and active involvement in knowledge acquisition processes.
In summary, this study highlights the pivotal roles played by boundary spanning, team size, and functional diversity in the context of new product development teams. These factors, deemed essential for reinforcing team confidence (Carbonell and Escudero 2022), collectively contribute to fostering knowledge sharing, collaboration, and innovation. This, in turn, augments the confidence and performance levels of teams involved in the development of new products.
The process of new product development is intricately connected to entrepreneurship. As a result, entrepreneurs are urged to prioritize innovation management and strategy development. They should actively engage with the external environment to consistently assimilate innovative knowledge. Furthermore, entrepreneurs should focus on constructing robust social capital networks, leveraging their creativity and imagination to establish appropriately sized, boundary-spanning teams imbued with functional diversity. These measures are integral to enhancing performance and confidence in the realm of new product development.