Article
Version 1
This version is not peer-reviewed
Evaluating Supplier Relationship Management Strategies for E-Commerce Customization
Version 1
: Received: 5 July 2024 / Approved: 8 July 2024 / Online: 8 July 2024 (12:37:01 CEST)
How to cite: Grant, O. Evaluating Supplier Relationship Management Strategies for E-Commerce Customization. Preprints 2024, 2024070626. https://doi.org/10.20944/preprints202407.0626.v1 Grant, O. Evaluating Supplier Relationship Management Strategies for E-Commerce Customization. Preprints 2024, 2024070626. https://doi.org/10.20944/preprints202407.0626.v1
Abstract
This qualitative research explores Supplier Relationship Management (SRM) strategies within the context of e-commerce customization, aiming to understand how businesses effectively manage relationships with suppliers to meet personalized consumer demands. Through semi-structured interviews with industry professionals, key themes such as trust, communication, technological integration, strategic alignment, sustainability, and collaboration emerged as critical factors influencing SRM effectiveness. Trust was found to be foundational, fostering cooperation and commitment between e-commerce businesses and suppliers through transparent interactions. Effective communication and the integration of advanced technologies like AI and blockchain enhanced operational efficiency and innovation capabilities, enabling businesses to deliver tailored customer experiences. Strategic alignment between businesses and suppliers proved essential for shared success and mutual benefit, while sustainability practices increasingly shaped consumer preferences and brand reputation. Collaboration facilitated joint innovation and accelerated product customization, underscoring the importance of partnerships in achieving strategic goals. However, challenges including supply chain complexity, managing consumer expectations, and regulatory compliance highlighted the need for continuous improvement and adaptive strategies. Overall, this research contributes valuable insights for e-commerce businesses seeking to optimize SRM strategies, enhance supply chain efficiency, and navigate the complexities of customization in a competitive digital marketplace. By leveraging trust, communication, technology, strategic alignment, sustainability, and collaboration, businesses can effectively meet evolving consumer demands and achieve sustainable growth.
Keywords
Supplier Relationship Management, e-commerce customization, trust, communication, technological integration, strategic alignment, sustainability, collaboration
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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