Article
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Enhancing Supplier Engagement through Technology: A Qualitative Exploration of E-Commerce Strategies
Version 1
: Received: 5 July 2024 / Approved: 8 July 2024 / Online: 9 July 2024 (12:25:54 CEST)
How to cite: Grant, O. Enhancing Supplier Engagement through Technology: A Qualitative Exploration of E-Commerce Strategies. Preprints 2024, 2024070660. https://doi.org/10.20944/preprints202407.0660.v1 Grant, O. Enhancing Supplier Engagement through Technology: A Qualitative Exploration of E-Commerce Strategies. Preprints 2024, 2024070660. https://doi.org/10.20944/preprints202407.0660.v1
Abstract
This qualitative research explores the integration of digital technologies to enhance supplier engagement in e-commerce, examining the transformative impact of AI, blockchain, and IoT on supplier relationship management (SRM). Through semi-structured interviews and documentary analysis with 15 industry experts, the study reveals that digital technologies enable organizations to optimize supply chain operations, improve transparency, and foster collaborative partnerships with suppliers. Strategic initiatives such as co-development projects and joint innovation efforts are pivotal in accelerating product development cycles and enhancing market competitiveness. Emotional intelligence (EI) emerges as critical in cultivating trust, empathy, and effective communication, underscoring the human dimension of supplier relationships amidst technological advancements. Challenges identified include technological complexity, data privacy concerns, and resistance to change, necessitating robust cybersecurity measures and proactive compliance strategies. Economically, organizations benefit from significant cost savings, improved efficiency, and enhanced profitability through digital transformation initiatives in SRM. By leveraging digital platforms and data-driven insights, organizations can optimize procurement processes, streamline operations, and mitigate risks to achieve sustainable growth and resilience.
Keywords
Digital technologies; supplier engagement; e-commerce; AI; blockchain; IoT; emotional intelligence
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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