Article
Version 1
This version is not peer-reviewed
The Impact of 5G Technology on Retail Marketing and Supply Chain Operations
Version 1
: Received: 25 July 2024 / Approved: 25 July 2024 / Online: 26 July 2024 (08:17:15 CEST)
How to cite: Brown, W.; Johnson, O.; Wilson, G. The Impact of 5G Technology on Retail Marketing and Supply Chain Operations. Preprints 2024, 2024072073. https://doi.org/10.20944/preprints202407.2073.v1 Brown, W.; Johnson, O.; Wilson, G. The Impact of 5G Technology on Retail Marketing and Supply Chain Operations. Preprints 2024, 2024072073. https://doi.org/10.20944/preprints202407.2073.v1
Abstract
The advent of 5G technology represents a transformative leap in the realms of retail marketing and supply chain operations, offering unprecedented enhancements and posing unique challenges. This study explores the multifaceted impacts of 5G, focusing on its influence on customer experiences, operational efficiency, and supply chain management. The integration of 5G enables advanced technologies such as augmented reality (AR) and virtual reality (VR), significantly enhancing the interactivity and personalization of the shopping experience. Real-time data collection and analysis, facilitated by 5G, allow for more precise inventory management and optimized store operations, leading to improved customer satisfaction and reduced operational costs. In the supply chain domain, 5G technology offers enhanced visibility and control through real-time tracking and environmental monitoring, which improves logistics efficiency and product quality management. Despite these advancements, the adoption of 5G technology involves considerable challenges, including high infrastructure costs, data security concerns, and global disparities in technology deployment. Businesses must navigate these obstacles while leveraging the benefits of 5G to achieve competitive advantage. The study also highlights the role of 5G in integrating with other advanced technologies, such as artificial intelligence (AI) and blockchain, to drive further innovation. Additionally, 5G supports sustainability efforts by optimizing energy use and reducing waste. Overall, the successful implementation of 5G requires strategic investment and adaptability, but it holds the potential to revolutionize retail and supply chain operations, enhancing efficiency, customer engagement, and sustainability in a rapidly evolving digital landscape.
Keywords
5G technology; retail marketing; supply chain operations; augmented reality; real-time data; operational efficiency; data security
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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