Version 1
: Received: 31 July 2024 / Approved: 31 July 2024 / Online: 1 August 2024 (02:59:43 CEST)
How to cite:
Ali, H. S.; Khayat, M. A. B. Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions. Preprints2024, 2024072569. https://doi.org/10.20944/preprints202407.2569.v1
Ali, H. S.; Khayat, M. A. B. Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions. Preprints 2024, 2024072569. https://doi.org/10.20944/preprints202407.2569.v1
Ali, H. S.; Khayat, M. A. B. Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions. Preprints2024, 2024072569. https://doi.org/10.20944/preprints202407.2569.v1
APA Style
Ali, H. S., & Khayat, M. A. B. (2024). Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions. Preprints. https://doi.org/10.20944/preprints202407.2569.v1
Chicago/Turabian Style
Ali, H. S. and Mahmood Ahmed Bakr Khayat. 2024 "Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions" Preprints. https://doi.org/10.20944/preprints202407.2569.v1
Abstract
The branding of cities through their historical and cultural assets has become a pivotal strategy in urban development and tourism. This study focuses on Erbil Citadel, a UNESCO World Heritage Site, and its potential as a brand for Erbil, a city with a rich historical backdrop and flourishing urban landscape. The study aimed to explore the perceptions of Erbil's residents regarding the cultural significance of the Citadel and its potential as a city brand. A mixed-method survey questionnaire was conducted, collecting data from around 440 residents through both manual distribution around the Citadel and an online platform. The findings were analysed using SPSS to provide both descriptive and inferential statistical insights.
Keywords
city branding; heritage sites; Erbil citadel; resident perceptions; cultural awareness
Subject
Engineering, Architecture, Building and Construction
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
