Article
Version 1
This version is not peer-reviewed
Exploring the Integration of Artificial Intelligence in Retail Operations
Version 1
: Received: 30 July 2024 / Approved: 1 August 2024 / Online: 1 August 2024 (11:01:28 CEST)
How to cite: Wilson, G.; Johnson, O.; Brown, W. Exploring the Integration of Artificial Intelligence in Retail Operations. Preprints 2024, 2024080012. https://doi.org/10.20944/preprints202408.0012.v1 Wilson, G.; Johnson, O.; Brown, W. Exploring the Integration of Artificial Intelligence in Retail Operations. Preprints 2024, 2024080012. https://doi.org/10.20944/preprints202408.0012.v1
Abstract
Artificial intelligence (AI) has emerged as a transformative force in retail operations, promising significant advancements in efficiency, customer engagement, and competitive positioning. This research explores the integration of AI in retail, focusing on its potential benefits, challenges, and future trends. Through a comprehensive analysis, the study identifies key motivations for AI adoption, such as enhancing operational efficiency, optimizing inventory management, and personalizing customer interactions. Retailers are increasingly leveraging AI to streamline processes and gain insights into consumer behavior, which allows for more strategic decision-making and improved customer experiences. However, the implementation of AI is not without its obstacles. High costs, the need for specialized skills, and concerns about data privacy and ethical use of AI present substantial challenges. The impact of AI on employment, including job displacement and the necessity for reskilling, is also a critical consideration. Future trends suggest that AI will continue to drive innovation in retail, with developments in AI-powered analytics, autonomous retail solutions, and sustainability initiatives shaping the industry’s future. The study highlights the importance of addressing these challenges and ethical considerations to fully realize the potential of AI in retail. The findings emphasize the need for retailers to adopt a strategic approach to AI integration, balancing innovation with responsible practices to achieve long-term success. Overall, this research provides valuable insights into the evolving role of AI in retail and offers a foundation for understanding the complexities and opportunities associated with its adoption.
Keywords
artificial intelligence; retail operations; customer engagement; operational efficiency; AI integration; data privacy; employment impact
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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