Version 1
: Received: 31 July 2024 / Approved: 1 August 2024 / Online: 1 August 2024 (13:18:40 CEST)
How to cite:
Bell, C.; Olukemi, A.; Broklyn, P. AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations. Preprints2024, 2024080023. https://doi.org/10.20944/preprints202408.0023.v1
Bell, C.; Olukemi, A.; Broklyn, P. AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations. Preprints 2024, 2024080023. https://doi.org/10.20944/preprints202408.0023.v1
Bell, C.; Olukemi, A.; Broklyn, P. AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations. Preprints2024, 2024080023. https://doi.org/10.20944/preprints202408.0023.v1
APA Style
Bell, C., Olukemi, A., & Broklyn, P. (2024). AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations. Preprints. https://doi.org/10.20944/preprints202408.0023.v1
Chicago/Turabian Style
Bell, C., Ayoolu Olukemi and Peter Broklyn. 2024 "AI-Driven Personalization in Digital Marketing: Effectiveness and Ethical Considerations" Preprints. https://doi.org/10.20944/preprints202408.0023.v1
Abstract
The advent of artificial intelligence (AI) has revolutionized digital marketing, offering unprecedented levels of personalization. AI-driven personalization leverages machine learning algorithms and data analytics to tailor content, advertisements, and recommendations to individual consumers based on their behavior, preferences, and demographics. This paper explores the effectiveness of AI-driven personalization in enhancing customer engagement, increasing conversion rates, and improving overall marketing efficiency. It also examines the ethical considerations associated with these technologies, including data privacy, consent, and the potential for manipulation or bias. While AI-driven personalization can lead to more relevant and engaging consumer experiences, it raises critical ethical questions that must be addressed to ensure responsible and fair use. The study concludes with recommendations for marketers and policymakers to balance the benefits of AI personalization with the need for ethical standards and consumer protection.
Keywords
AI-driven personalization; digital marketing; effectiveness and ethical considerations
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
