Preprint Article Version 1 This version is not peer-reviewed

The Proliferation of Artificial Intelligence in the Forklift Industry—The Case of Romania as an Emerging Market

Version 1 : Received: 1 August 2024 / Approved: 2 August 2024 / Online: 2 August 2024 (12:56:17 CEST)

How to cite: Goga, A.-S.; Toth, Z.; Meclea, M.-A.; Puiu, I.-R.; Boșcoianu, M. The Proliferation of Artificial Intelligence in the Forklift Industry—The Case of Romania as an Emerging Market. Preprints 2024, 2024080168. https://doi.org/10.20944/preprints202408.0168.v1 Goga, A.-S.; Toth, Z.; Meclea, M.-A.; Puiu, I.-R.; Boșcoianu, M. The Proliferation of Artificial Intelligence in the Forklift Industry—The Case of Romania as an Emerging Market. Preprints 2024, 2024080168. https://doi.org/10.20944/preprints202408.0168.v1

Abstract

This paper delves into the transformative impact of artificial intelligence (AI) in the forklift industry, particularly focusing on logistics and procurement within small and medium-sized enterprises (SMEs) in the field of industrial machinery. The study highlights the growing influence of AI in automating and improving the forklift industry. Using the environmental, social, and corporate governance (ESG) balanced scorecard (BSC), benchmarking, and activity-based management (ABM) models, the paper analyses the risks and the implications of AI integration in the industry in the actual turbulent context. The research highlights the significant shifts in logistics and procurement processes due to AI, projecting a future where forklift operations are deep automatized, leading to a possible loss of forklift operator jobs. A case study of the most relevant Romanian SME in the forklift industry is also presented, examining the company's financial strategies using McKinsey’s 7S framework. The paper concludes with a perspective that, in the future, machines will predominantly operate in roles currently held by humans, significantly altering the industry landscape.

Keywords

artificial intelligence; logistics; procurement; risks; safety; SMEs; forklift industry

Subject

Business, Economics and Management, Business and Management

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