Version 1
: Received: 2 August 2024 / Approved: 5 August 2024 / Online: 5 August 2024 (14:04:29 CEST)
How to cite:
Wilson, G.; Johnson, O.; Brown, W. Investigating the Impact of 5G Technology on Supply Chain Efficiency and Marketing Innovations. Preprints2024, 2024080284. https://doi.org/10.20944/preprints202408.0284.v1
Wilson, G.; Johnson, O.; Brown, W. Investigating the Impact of 5G Technology on Supply Chain Efficiency and Marketing Innovations. Preprints 2024, 2024080284. https://doi.org/10.20944/preprints202408.0284.v1
Wilson, G.; Johnson, O.; Brown, W. Investigating the Impact of 5G Technology on Supply Chain Efficiency and Marketing Innovations. Preprints2024, 2024080284. https://doi.org/10.20944/preprints202408.0284.v1
APA Style
Wilson, G., Johnson, O., & Brown, W. (2024). Investigating the Impact of 5G Technology on Supply Chain Efficiency and Marketing Innovations. Preprints. https://doi.org/10.20944/preprints202408.0284.v1
Chicago/Turabian Style
Wilson, G., Oliver Johnson and William Brown. 2024 "Investigating the Impact of 5G Technology on Supply Chain Efficiency and Marketing Innovations" Preprints. https://doi.org/10.20944/preprints202408.0284.v1
Abstract
This research explores the impact of 5G technology on supply chain efficiency and marketing innovations, highlighting its transformative potential and associated challenges. The study delves into how 5G enhances real-time tracking and monitoring within supply chains, significantly improving inventory management, reducing stockouts and overstocking, and ensuring optimal conditions during product transit. The advanced communication capabilities of 5G enable seamless collaboration among supply chain partners, facilitating quicker decision-making and improved risk management. Additionally, the integration of 5G technology with data analytics has optimized processes, improved forecasting accuracy, and led to cost reductions, showcasing the value of data-driven decision-making. In the marketing domain, 5G technology has driven the development of immersive augmented reality (AR) and virtual reality (VR) applications, enhancing customer engagement through interactive and experiential content. Personalized and targeted marketing strategies, supported by real-time data and deeper customer insights, have led to higher customer satisfaction and increased sales. The proliferation of connected devices, such as smart speakers and wearables, has further enabled personalized interactions and convenience, fostering brand loyalty and driving growth. Despite these advancements, the implementation of 5G presents challenges, including significant infrastructure investment, cybersecurity risks, and privacy concerns. Companies must navigate these issues by investing in robust security measures and developing comprehensive policies. The research concludes with an optimistic outlook on the future impact of 5G technology, emphasizing its potential to drive innovation, enhance operational efficiency, and transform customer experiences, ultimately shaping the future of business operations.
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
