Version 1
: Received: 13 August 2024 / Approved: 13 August 2024 / Online: 14 August 2024 (09:07:51 CEST)
How to cite:
Schlett, A.; Lendvai, M. B.; Beke, J. Beyond Profit. Exploring the Motivators of Local Producers in Multiple Sub-regions in Western Hungary. Preprints2024, 2024080986. https://doi.org/10.20944/preprints202408.0986.v1
Schlett, A.; Lendvai, M. B.; Beke, J. Beyond Profit. Exploring the Motivators of Local Producers in Multiple Sub-regions in Western Hungary. Preprints 2024, 2024080986. https://doi.org/10.20944/preprints202408.0986.v1
Schlett, A.; Lendvai, M. B.; Beke, J. Beyond Profit. Exploring the Motivators of Local Producers in Multiple Sub-regions in Western Hungary. Preprints2024, 2024080986. https://doi.org/10.20944/preprints202408.0986.v1
APA Style
Schlett, A., Lendvai, M. B., & Beke, J. (2024). Beyond Profit. Exploring the Motivators of Local Producers in Multiple Sub-regions in Western Hungary. Preprints. https://doi.org/10.20944/preprints202408.0986.v1
Chicago/Turabian Style
Schlett, A., Marietta Balázsné Lendvai and Judit Beke. 2024 "Beyond Profit. Exploring the Motivators of Local Producers in Multiple Sub-regions in Western Hungary" Preprints. https://doi.org/10.20944/preprints202408.0986.v1
Abstract
Most research on sustainable small-scale, local producer lifestyles emphasises healthy food production, lacking integration of mental and spiritual well-being into a holistic concept of a healthy lifestyle. This study explores the motives behind the production activity of producers engaged in sustainable food production in several Western Hungarian sub-regions, aiming to identify their attitudes and motivations. The small-scale entrepreneurial mindset encompasses needs beyond physical and ethical aspects, such as involvement, socio-cultural attachment to the past, tradition, nature, place, and local culture. An online questionnaire was conducted with 73 local producers in the second quarter of 2024. The results of the factor and cluster analyses were used to classify the producers into two clusters: the "Value-Creator" and the "Proud" clusters. The main features of these two clusters were illustrated in persona profiles. The "Value-Creator" cluster, mainly women, feel a strong connection to the local community and view sustainable production as a lifestyle choice. The "Proud" cluster, consisting of young men, focus on the quality and uniqueness of their products. This research contributes to a deeper understanding of sustainable production by exploring producers' intrinsic motivations and lifestyle choices. The findings could also inform other entrepreneurial projects, such as urban initiatives.
Keywords
Local producers, Sustainable producer attitudes, Mental and spiritual well-being, Autotelic factors, Hungary, Local identity, Local entrepreneurship, Work well-being
Subject
Social Sciences, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
