Preprint Article Version 1 This version is not peer-reviewed

Quantitative Methods for Business Research: Exploring the Impact of Customer Service Quality on Customer Satisfaction and Loyalty in Retail

Version 1 : Received: 6 September 2024 / Approved: 9 September 2024 / Online: 10 September 2024 (13:02:08 CEST)

How to cite: ABUEL AFIEH, A. Quantitative Methods for Business Research: Exploring the Impact of Customer Service Quality on Customer Satisfaction and Loyalty in Retail. Preprints 2024, 2024090716. https://doi.org/10.20944/preprints202409.0716.v1 ABUEL AFIEH, A. Quantitative Methods for Business Research: Exploring the Impact of Customer Service Quality on Customer Satisfaction and Loyalty in Retail. Preprints 2024, 2024090716. https://doi.org/10.20944/preprints202409.0716.v1

Abstract

Introduction : In today’s competitive business landscape, organizations strive to maintain a highly committed workforce to enhance productivity, reduce turnover, and achieve long-term success. Organizational commitment, defined as the psychological attachment of employees to their organization, is crucial in fostering employee loyalty and engagement (Meyer & Allen, 1991). However, identifying the factors that influence organizational commitment requires a deep understanding of employee attitudes and behaviors.

Keywords

Customer Service Quality; Customer Satisfaction; Customer Loyalty; Retail Industry; Service Quality Measurement; Customer Experience

Subject

Business, Economics and Management, Other

Comments (0)

We encourage comments and feedback from a broad range of readers. See criteria for comments and our Diversity statement.

Leave a public comment
Send a private comment to the author(s)
* All users must log in before leaving a comment
Views 0
Downloads 0
Comments 0


×
Alerts
Notify me about updates to this article or when a peer-reviewed version is published.
We use cookies on our website to ensure you get the best experience.
Read more about our cookies here.