Version 1
: Received: 18 September 2024 / Approved: 19 September 2024 / Online: 20 September 2024 (10:53:10 CEST)
How to cite:
Kaminski, A. Leveraging Artificial Intelligence in Human Resource Management: A Study of Adoption and Impact in the Australian Commercial Media Industry. Preprints2024, 2024091517. https://doi.org/10.20944/preprints202409.1517.v1
Kaminski, A. Leveraging Artificial Intelligence in Human Resource Management: A Study of Adoption and Impact in the Australian Commercial Media Industry. Preprints 2024, 2024091517. https://doi.org/10.20944/preprints202409.1517.v1
Kaminski, A. Leveraging Artificial Intelligence in Human Resource Management: A Study of Adoption and Impact in the Australian Commercial Media Industry. Preprints2024, 2024091517. https://doi.org/10.20944/preprints202409.1517.v1
APA Style
Kaminski, A. (2024). Leveraging Artificial Intelligence in Human Resource Management: A Study of Adoption and Impact in the Australian Commercial Media Industry. Preprints. https://doi.org/10.20944/preprints202409.1517.v1
Chicago/Turabian Style
Kaminski, A. 2024 "Leveraging Artificial Intelligence in Human Resource Management: A Study of Adoption and Impact in the Australian Commercial Media Industry" Preprints. https://doi.org/10.20944/preprints202409.1517.v1
Abstract
This research article investigates the application of artificial intelligence (AI) in human resource management (HRM) within the Australian commercial media sector, addressing a critical gap in scholarly knowledge. Despite increasing interest in AI’s potential, there is a lack of consensus among managers and HR professionals regarding its application. Through qualitative interviews with 22 industry professionals, this study examines perceptions, understanding, and the potential for leveraging AI across key HRM functions. Findings indicate significant potential for AI to enhance HRM processes, particularly in job/work design and staffing. This research contributes to a deeper understanding of AI’s role in HRM and offers insights to optimize organizational efficiency and effectiveness in the Australian commercial media sector.
Keywords
artificial intelligence; human resource management; commercial media
Subject
Business, Economics and Management, Human Resources and Organizations
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
