Version 1
: Received: 26 September 2024 / Approved: 27 September 2024 / Online: 27 September 2024 (07:50:12 CEST)
How to cite:
Fatorachian, H.; Ramesh, S. Leveraging Digital Transformation Platforms to Strengthen Market Position in India's Textile Industry. Preprints2024, 2024092165. https://doi.org/10.20944/preprints202409.2165.v1
Fatorachian, H.; Ramesh, S. Leveraging Digital Transformation Platforms to Strengthen Market Position in India's Textile Industry. Preprints 2024, 2024092165. https://doi.org/10.20944/preprints202409.2165.v1
Fatorachian, H.; Ramesh, S. Leveraging Digital Transformation Platforms to Strengthen Market Position in India's Textile Industry. Preprints2024, 2024092165. https://doi.org/10.20944/preprints202409.2165.v1
APA Style
Fatorachian, H., & Ramesh, S. (2024). Leveraging Digital Transformation Platforms to Strengthen Market Position in India's Textile Industry. Preprints. https://doi.org/10.20944/preprints202409.2165.v1
Chicago/Turabian Style
Fatorachian, H. and Samritha Ramesh. 2024 "Leveraging Digital Transformation Platforms to Strengthen Market Position in India's Textile Industry" Preprints. https://doi.org/10.20944/preprints202409.2165.v1
Abstract
AbstractThe global textile industry is undergoing a significant transformation fueled by digital advancements, shifts in consumer behavior, and evolving market dynamics. This study investigates how digital platforms, such as e-commerce and customer relationship management (CRM) systems, can enhance operational efficiency, customer engagement, and market positioning for textile companies. Through the integration of primary data from focus groups and surveys, as well as secondary data from industry reports, this research identifies key strategies for digital adoption and market competitiveness. Using Company A as a case study, this paper explores how digital tools can address current industry challenges and foster growth in a competitive landscape. The findings reveal that implementing CRM systems significantly improves customer retention and personalized services, while adopting e-commerce platforms reduces operational inefficiencies and expands market reach. These results contribute to understanding the role of digital transformation in traditional industries, particularly with respect to customer engagement, branding, and operational optimization.
Keywords
digital transformation; textile wholesale; customer relationship management; e-commerce platforms
Subject
Social Sciences, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
