2.1. Green Innovation
The literature employs various terms to describe innovations that mitigate the impacts of business eco-friendly activities [
22], including ecological/environmental innovation, sustainable innovation, and GI [
3,
23]. GI has become a popular concept among organizations, public authorities, stakeholders, and the media [
7]. It encompasses various systems, techniques, and products that boost energy conservation and minimize eco-friendly impacts [
24,
101]. GI is typically classified into categorie design, manufacturing, processes, production, and technology [
25]. GI means designing or modifying products to minimize resource consumption or environmental harm [
26]. Corporate GI’s primary objective is to advance a sustainable future by resolving ecological challenges [
27]. Adopting GI helps mitigate waste, pollution, and emissions and boosts business profitability by promoting innovative production practices and efficient resource utilization [
28]. GI is generally believed to positively affect a company's competitive advantage [
29]. Scholars assert that businesses can find a profitable win-win solution by embracing GI [
3,
30], which addresses environmental preservation and economic growth. The growing demand for environmentally friendly products has attracted considerable attention from academics and industry, making GI highly sought after [
31]. Many studies have concentrated on understanding why corporations decide to implement GI [
26]. One reason is that companies must prioritize GI to acquire legitimacy [
28]. For example, a company that develops and enacts environmentally innovative policies sends a strong message to the market of its genuine commitment to improving the environment [
5]. Another reason is that firms are more likely to adopt and implement GI when facing an ecological legitimacy crisis [
24]. Thus, GI is seen as crucial in benefiting the environment and society while promoting efficient resource utilization and enhancing profitability [
3].
2.2. Female CEOs and GI
The CEO of a company makes critical strategic decisions, such as entering and exiting markets, implementing innovations, and allocating resources [
42,
111,
112]. According to the prior literature, the CEO is the highest-ranking executive in the corporation, handles strategy development, and substantially impacts decision-making [
95,
103]. Therefore, researchers assert CEOs hold a vigorous sway over companies' strategic adoptions and implementation, permitting them to influence eco-friendly plans and practices [
10]. According to the upper echelons theory, top executives are vital in promoting environmental innovation [
33]. The theory states that top-level manager's individual traits, including personality, culture, ethical values, and risk aversion, influence companies' strategic decisions because of differences in viewpoints and behavior between female and male executives.
Despite the frequent emphasis by market authorities on promoting female board representation [
31,
43,
45,
90], there is a noticeable lack of discussion regarding appointing female CEOs [
7,
44,
46]. Furthermore, despite many businesses promising to increase female representation on their boards, the global underrepresentation of females in CEO positions continues [
5,
10,
47]. According to analysis in S&P for US-listed companies, there were over 19 male CEOs for each female CEO in 2018. Moreover, according to [
32], the study shows that women comprise only 0.8% of CEOs in Japan. According to CEO magazine, female CEOs only account for 5.4% of the total number of CEOs worldwide in 2023.
There has been limited research on the impact of women CEOs [
5,
33,
34,
95], despite a substantial amount of scholarly attention on the relationship between women on boards and corporate GI [
22,
23,
28,
34,
48]. The effect of women differs depending on whether they hold CEO positions or serve as board members [
7,
14]. Board members, who are women, have a responsibility to monitor [
31]. Nevertheless, when in CEO roles, they hold decision-making power [
2,
35]. The CEO holds the highest position in the company and plays a crucial role in its achievements [
9]. The CEOs are actively involved in daily business activities and are responsible for making high-level managerial decisions, including those related to GI [
6,
11]. Formulating strategies and exerting strong decision-making power are critical responsibilities of the CEO within the organization [
36,
37,
49]. As a result, experts contend that CEOs play a significant role in shaping firms’ strategic preferences and execution, thus giving them considerable power to impact environmental policies and practices. Contextually, researchers, e.g. [
37,
39], have argued that firms with more female CEOs might have an edge in gaining enhanced social and financial outcomes. Nevertheless, academic research on the impact of female CEOs on GI strategy remains underexplored [
2].
The varying biological and social attributes of women and men can arguably elucidate the divergent behaviors exhibited by gender-based CEOs, which may include their propensity to tolerate risks during the decision-making process [
15]. As a result, men are more inclined to take risks in order to accomplish their goals [
4], as these risks can lead to greater rewards [
33], satisfying their assertiveness and desire for control [
53]. Therefore, several research studies indicate that men are more inclined to take higher economic risks compared to women, possibly due to the influence of higher testosterone levels in men, which drives them to strive for greater achievements [
2]. In contrast, women frequently encounter discrimination based on their gender while trying to pursue their professional goals [
5,
6,
9]. As a result, women face more significant challenges in attaining leadership positions within different organizations. A barrier known as the glass ceiling prevents women from achieving high-level managerial roles [
14]. Moreover, those who accomplish this are likely to experience a decrease in their wages compared to men in the same position.
The upper echelon theory has long recognized that CEOs' personal traits play a significant role in explaining companies' behavior and results [
7,
34]. According to this theory [
5,
11], CEOs' characteristics influence how they interpret complex environments and enable them to make effective operational and strategic decisions in response [
16,
33]. CEOs play crucial roles that ultimately impact firms' behavior and outcomes [
38]. Gender is likely to significantly impact GI and corporate outcomes. Eco-innovation heavily relies on CEOs' risk-related behaviors, which in turn affect the risky decisions involved [
36,
37,
38].
In addition, the social role theory suggests that women possess inherent qualities such as kindness, empathy, and a greater sense of social responsibility than men [
5,
14,
32]. Companies have a social responsibility to engage in GI [
39], so women must actively participate in decision-making processes regarding GI [
11]. This will help the company meet social expectations and fulfill its social responsibilities. If a woman held the CEO position in a company, her role would significantly influence decision-making. As a result, they would gain more authority in determining the firm’s annual social responsibility budget, thereby considerably impacting the company’s GI. Female CEOs can enhance cognitive diversity in businesses, fostering innovation through diverse perspectives, experiences, and leadership styles [
51]. Diverse leadership teams promote creative problem-solving and open-mindedness [
40,
41]. This can drive GI implementation, including eco-friendly practices. Female CEOs prioritize sustainability and ethics, showing empathy and moral guidance [
2,
50]. This supports GI principles, aiming to balance profitability with sustainability [
7,
52]. Female CEOs can promote eco-friendly innovations with financial benefits.
The upper-echelon theory is supported by empirical studies [
7,
96], which show the influence of managers’ idiosyncrasies on firms’ performance as well as decision-making [
42]. For example, based on of French-listed companies, [
7] argue that there is a connection between gender diversity among executives and an increase in GI. Similarly, [
11] establish conclusive evidence supporting the notion that female CEOs are more ecologically conscious than male CEOs. Data from Chinese listed firms between 2008 and 2016 forms the basis of this finding. The findings of [
2] study suggest that Indonesian firms under the leadership of female CEOs are more inclined to be innovative. On the contrary, according to [
9], female-led companies are less inclined to invest in innovation than male-led companies. Additionally, [
34] contend that the gender of the chairperson does not have a substantial impact on the level of eco-friendly innovation in Chinese manufacturing companies. According to a study by [
55], women who owned businesses were more likely to introduce innovations globally than women in managerial positions. Also, the research conducted by [
54] does not establish a significant connection between the presence of female CEOs and innovation in all French-listed companies from 2000 to 2018. Also, [
6] discovered a negative impact of female CEOs on eco-innovation in China’s publicly operated firms from 2008 to 2017. It is worth mentioning that the findings of previous studies have displayed inconsistency. According to the literature discussed above, even though women CEOs are risk-aversion, they are still willing to participate in environmentally friendly innovation projects because they know the importance of corporate social responsibility. In addition, scholars emphasize that female leaders tend to be more innovative and egalitarian in their approach to strategy-making, and they are more likely to embrace novel initiatives [
2,
96,
113]. Female leaders demonstrate a stronger inclination towards the well-being of stakeholders [
7,
8]. Female CEOs have a more vital ability to integrate and balance the interests of diverse stakeholders, including the environment, alongside shareholders’ interests [
95]. Empirical research has shown that female leaders prioritize environmental issues their organizations face [
9,
15]. These CEOs' socialization responsibilities and career paths motivate them to prioritize relationship-building and contribute to a better community by advocating for eco-friendly initiatives [
83]. As a result, the gender socialization perspective suggests that female CEOs are more likely than their male counterparts to advocate for sustainable practices [
11]. Exploring the relationship between female CEOs and a company’s green innovation is an intriguing aspect of this discussion. Taking these studies into account, we propose the following hypothesis;
H1:
The presence of female CEOs in Asian listed firms is strongly correlated with increased GI.
2.3. The Moderating Role of Firms’ Size
The contingency theory [
56], suggests that the size of a company is a context-dependent factor [
19] that can either facilitate or hinder various activities of firms, including decision-making and fostering creativity [
3,
17,
57]. Thus, a company's size may significantly influence CEOs' involvement in making decisions for the company. The importance of firm-specific factors [
2], such as firm size [
11], in shaping the nexus between female CEOs and GI becomes evident and needs further investigation. Furthermore, as per the resource-based view theory [
19], the success and competitive advantage of a firm are determined by its capabilities and resources [
21]. Even though size has a substantial impact on a firm's activities [
18], previous research has only considered it as a variable to control [
7,
30,
58]. According to previous studies [
3,
19,
20,
24], the size of a firm can either facilitate or impede its willingness to adopt GI practices [
88]. The presence of female CEOs in larger companies can have a multiplier effect on GI because of their access to abundant financial and nonfinancial resources [
17].
Consequently, this study examines the influence of firm size on the connection between female CEOs and GI in Asian industrial firms for various reasons. Many compelling reasons make firm size a crucial factor [
16]. For example, there is a direct association between the size of a firm and its commitment to research and development [
59], which is seen as a crucial factor for GI [
11]. Over time, researchers have consistently witnessed compelling empirical evidence supporting a strong correlation between the size of a firm and its investment in research and development [
20], ultimately facilitating GI [
2]. Increased profitability in larger corporations allows them to finance internal research and development and promote environmentally friendly innovation [
19]. Financial institutions find it easier to provide funding for R&D and GI to larger firms due to their higher level of informational transparency [
24]. Larger firms have the advantage of leveraging R&D investments and transforming them into eco-innovations [
11]. [
7] argue that large companies possess greater financial flexibility than smaller ones, which drives them to pursue innovative initiatives. Additionally, [
22] discovered a positive correlation between larger companies and increased eco-friendly innovation.
The influence of CEOs in firm decision-making varies depending on the firm's size [
7]. Larger companies have greater wealth and resources [
24], which can enhance the impact of female CEOs on environmentally friendly innovations [
11]. Since female CEOs in larger firms have access to greater resources, they can easily meet the demands of R&D. This, in turn, allows for the growth and success of eco-friendly innovations because of the economies of scale and scope that these female CEOs can effortlessly establish. Female CEOs in large corporations have a strategic advantage in accessing untapped opportunities. Also, larger companies may subject women to increased gender-based discrimination and stereotypes when vying for high-level managerial roles [
2]. Take women, for instance, who are commonly believed to lack the necessary traits for high-level managerial positions and are expected to prioritize their domestic duties, even though leading larger firms requires significant time and effort. To reach top positions in larger firms, women must outperform men and engage in risky activities like GI. Additionally, female CEOs in larger companies can effectively manage and mitigate risk by overseeing various research and development initiatives. External resources are more readily available to CEOs of larger companies [
3]. With their firms holding a substantial market share, these CEOs have a competitive edge over others. This advantage allows them to attain returns easily and fosters their commitment to GI. Due to the lack of prior research or evidence, we categorize H2 as exploratory, considering the connection between female CEOs, firm size, and GI. Based on the reasons mentioned earlier, we anticipate that firm size will have a substantial moderating effect on this connection, leading us to propose the following hypothesis;
H2:
The size of Asian industrial firms positively moderates the relationship between female CEOs and GI.