Version 1
: Received: 7 October 2024 / Approved: 8 October 2024 / Online: 9 October 2024 (04:48:26 CEST)
How to cite:
Karimova, N. Crisis Management and PR Recovery: Navigating the E. Coli Outbreak and Strategies for Rebuilding Public Trust. Preprints2024, 2024100561. https://doi.org/10.20944/preprints202410.0561.v1
Karimova, N. Crisis Management and PR Recovery: Navigating the E. Coli Outbreak and Strategies for Rebuilding Public Trust. Preprints 2024, 2024100561. https://doi.org/10.20944/preprints202410.0561.v1
Karimova, N. Crisis Management and PR Recovery: Navigating the E. Coli Outbreak and Strategies for Rebuilding Public Trust. Preprints2024, 2024100561. https://doi.org/10.20944/preprints202410.0561.v1
APA Style
Karimova, N. (2024). Crisis Management and PR Recovery: Navigating the E. Coli Outbreak and Strategies for Rebuilding Public Trust. Preprints. https://doi.org/10.20944/preprints202410.0561.v1
Chicago/Turabian Style
Karimova, N. 2024 "Crisis Management and PR Recovery: Navigating the E. Coli Outbreak and Strategies for Rebuilding Public Trust" Preprints. https://doi.org/10.20944/preprints202410.0561.v1
Abstract
This paper analyzes Chipotle Mexican Grill’s public relations strategy in response to the 2015 E. coli outbreak that severely impacted its reputation and financial standing. The company’s delayed initial response exacerbated the crisis, leading to a significant decline in stock prices and consumer trust. However, through leadership changes, enhanced safety protocols, strategic marketing campaigns, and customer loyalty programs, Chipotle gradually rebuilt its image and began to recover financially. The paper explores the short- and long-term effects of the crisis on Chipotle and outlines key lessons for companies facing similar PR challenges, emphasizing the importance of swift crisis management, transparency, and proactive communication in restoring public confidence.
Keywords
Crisis Communication; E. Coli Contamination; Public Trust Rebuilding; Foodborne Illness Outbreak; Corporate Reputation Management; Crisis Response Strategy
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
