Fractal analysis of time series aims to extract the hidden or complex structures issued from the associated real data, such as scaling laws, non-stationary, dynamics, and so on. In the present work, the air quality index and its components are considered as time series owing fractal structures. To understand their underlying dynamics, wavelet multifractal approach is applied starting with a wavelet multifractal spectrum test to confirm the multifractality of the underlying data. Next, a new model is introduced improving the classical minmax one, provided with a statistical measure for the adequacy of the new model. The theoretical findings are applied to the north west Tabuk region of Saudi Arabia for environmental and climate data related to pollutants and factors involved in the estimation of the air quality index.