The role of Social Media Marketing (SMM) in marketing strategies is rapidly growing. Because the use of social media is growing, the industry of SMM will grow bigger in the coming years; the pace of this growth is faster than ever. To survive in the modern competitive world, effective use of SMM for a firm is a must; for that, every SMM channel needs to be used to its full potential. For a marketing campaign to be effective, there is a need for some metrics to measure the success of the SMM campaign. These metrics measure if the campaign is successfully implemented or not. This would help firms understand the market, gain a competitive advantage, and ultimately get a positive impact on the overall business. This study categorizes SMM strategy into 4 dimensions and associates 10 broad categories of SMM metrics to these dimensions. The proposed model of this study suggests the application of Social Media Analytics (SMA) ineffective use of metrics to measure SMM campaigns. There are so many SMA Tools available for free and time-efficient data analysis that can lead to faster and better results than manual analysis. Following this model, the importance of SMA tools in devising an effective SMM strategy is highlighted. The implication of this research is towards a better understanding of the application of SMA for any firm to have a solid SMM Strategy, especially small and medium-sized enterprises that have limited resources.

The rapid increase in population along with the economic activities led to rapid depletion of natural resources. Land use studies help us analyze the impacts of urban development on environment. Given the political upheavals in Afghanistan, this study aims to analyze how urban development evolved from 1978 to 2018 in six major cities- Kabul, Kandahar, Kunduz, Herat, Mazar-e Sharif and Jalalabad- in Afghanistan using Landsat Satellite Images. This study is based on quantitative approach. ArcGIS 9.4 software was used to synchronize the Landsat Satellite Images within the area of study. The results of the study show that the Annual rate of urban land expansion in Afghanistan was the lowest (average 1.07 square kilometers per year) during the military presence of Soviet Union in Afghanistan while it was the highest (3.35 square kilometers per year) from 2001 to 2018 due to the military presence of US-led NATO forces, relative security and rapid economic activities in Afghanistan. The authors believe that this study could be further explored if other inter-connected factors, e.g., the role of culture, literacy, immigration etc., are incorporated into the study of urban development processes in Afghanistan.

The governance of public sector infrastructure projects became an important topic of interest in the project, programme and portfolio management literature during the last decade. Today, it is becoming a central focus for policymakers seeking to ensure success in selecting, designing and implementing government-sponsored programme of multi-projects. Due to the multiple underlying risks and complexities, the governance of infrastructure programme constitutes a critical element in strategic planning in developing countries. This paper has analyzed infrastructure development programme and revealed shortcomings in the areas of appraisal, decision-making, quality assurance and stakeholder management. Approaches to remedy these shortcomings have been proposed.

In this age of global warming, academics and policymakers are increasingly concerned about firm environmental sustainability success. Therefore, this study aims to investigate whether Environmental, Social and Governance (ESG) performance impacts sustainability performance through the mediating effect of firm innovation. To this end, Structural Equation Modeling (SEM) was deployed to analyze data collected from the employees of manufacturing industries in an emerging economy like Bangladesh. The results revealed that ESG performance significantly enhances the innovation and sustainability performance of manufacturing industries, indicating that the higher the ESG performance of a firm, the greater its innovation and sustainability performance. Furthermore, the results confirmed that firm innovation performance fully mediates the relationship between ESG initiatives and sustainability performance. The findings of this study provide policymakers and industry authorities with valuable insight into the role of ESG and innovation performance in improving sustainability performance. Specifically, the study sheds knowledge on how firm ESG initiatives and innovation performance impact sustainability performance in the manufacturing sector of an emerging economy like Bangladesh.

This study assesses the impact of militarization, industrialization, technological innovation, and energy consumption on CO2 emissions in NATO countries, divided into "traditional" (Group 1) and "new member" states (Group 2), using data from 1985 to 2019. It identifies heterogeneity in effects and dependencies between the groups. Employing Pedroni and Kao panel cointegration tests, a long-term equilibrium relationship among the variables is confirmed. The analysis, using panel ARDL and GMM methods, reveals distinct outcomes for each group. In Group 1, military spending and energy consumption significantly increase CO2 emissions, while industrialization and technological innovation reduce them. Conversely, in Group 2, technological innovation and energy consumption raise emissions, whereas military spending and industrialization decrease them. The findings suggest Group 1 should strategize military expenditure and energy consumption to cut emissions, whereas Group 2 should focus on eco-friendly technology and efficient energy use to achieve environmental sustainability.

In Southern Asia, Bangladesh is a well-known developing country. Because of COVID-19, we continuously face challenges. Not only can these issues occur beyond economic or health concerns, but they also generate dangerous social problems, such as family abuse. Since the inception of this epidemic, multiple social crimes are looming. Remaining home during the lockout period enhances divorce rates. This research presents a customized forecast of family violence during the COVID-19 outbreak by using machine learning methods. In this paper, we have applied Random Forest, Logistic Regression, and Naive Bayes machine learning classifiers to predict family violence and discovered the feature importance. The performance of the classifiers is evaluated based on accuracy, precision, recall, and F-score. We have employed an oversampling strategy named synthetic minority oversampling technique (SMOTE) to solve the imbalance problem of our data. Even, we have tried to compare three machine learning model performances before and after balancing of normalization data. Finally, ROC analyses and confusion matrices were developed and analyzed by using data augmentation. Our proposed system with the random forest classifier performed better with 77% accuracy in comparison with other two machine learning classifiers.