Bimetallic colloidal CoPt nanoalloys, with a very low platinum content, were successfully synthesized following a modified polyol approach. Powder X-ray diffraction, IR spectroscopy, thermogravimetric analysis, and Transmission Electron Microscopy studies were performed to estimate the crystal structure, morphology and surface functionalization of the colloids respectively, while the room temperature magnetic properties were measured using Vibrating Sample Magnetometer. The particles exhibit excellent uniformity, with a narrow size distribution, and display strong room temperature hysteretic ferromagnetic behavior even in the as-made form. Upon annealing at elevated temperatures, progressive formation and co-existence of exchange coupled both chemically ordered and disordered phases, significantly enhance the room temperature coercivity.