ARTICLE
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doi:10.20944/preprints202406.0792.v1
Subject:
Social Sciences,
Media Studies
Keywords:
Plant-Based Food Industry; Innovative Market Entry Strategies; Growth Strategies; Brand "Platformization"; Multidimensional Approach; Caring Lifestyles; Alternative Diets
Online: 12 June 2024 (11:14:55 CEST)