The state of Veracruz has ample water resources. However, due to population and industrial growth, there has been an increase in the discharge of wastewater into surface water bodies. To analyze the water quality in the Bobos River, Veracruz, and its sustainability, researchers collected nine samples from nine different points in the reservoir. They measured various parameters such as temperature, pH, dissolved oxygen, conductivity, total nitrogen, nitrate, chemical oxygen demand, total phosphorus, phosphate, dissolved solids, and fecal coliforms. The results showed that the river's water quality is at risk. The concentration of pollutants such as chemical oxygen demand and fecal coliforms is high. Conductivity values ranged from 0.26 to 3.81 mS. If preventive and corrective measures are not taken, the river's ability to purify pollutants will be severely compromised. This study evaluates the physical, chemical, and microbiological characteristics of the water in Bobos River. It specifically investigates the influence of the nearby citrus industry on the river's water quality. The study also aims to promote environmental sustainability.