Globalization is a basic feature of contemporary digital society related to increasing level of informatization, electroniztion and communications through the global network and share different information. Regardless of the many advantages of the digital age, related to the intellectualization of various activities and objects (e-governance, e-health, social computing, smart home, smart city, etc.), the need for secure protection of users' privacy should not be overlooked. In this reason, the goal of the article is to determine the specific features of the main components of the globalization and the impact on the privacy and data protection. Based on the analysis of possible impacts the main recommendation for adequate data security and privacy protection are determined.