Maintaining a healthy cyber society is a big challenge due to the users’ freedom of expression and behaving. It can be solved by monitoring and analyzing the users’ behavior and taking proper actions towards them. This research aims to present a platform that monitors the public content on Twitter by extracting tweet data. After maintaining the data, the users’ interactions are analyzed using Graph Analysis methods. Then the users’ behavioral patterns are analyzed by applying Metadata Analysis, in which the timeline of each profile is obtained; also, the time-series behavioral features of users are investigated. Then in the Abnormal Behavior Detection Filtering component, the interesting profiles are selected for further examinations. Finally, in the Contextual Analysis component, the contents will be analyzed using natural language processing techniques; A binary text classification model (SVM + TF-IDF with 88.89% accuracy) for detecting if the tweet is related to crime or not. Then, a sentiment analysis method is applied to the crime-related tweets to perform aspect-based sentiment analysis (DistilBERT + FFNN with 80% accuracy); because sharing positive opinions about a crime-related topic can threaten society. This platform aims to provide the end-user (Police) suggestions to control hate speech or terrorist propaganda.

With the exponential growth of internet usage and mobile devices, the volume of user behavior data has surged, offering significant opportunities and challenges for businesses. This paper explores user behavior analysis in the context of big data, highlighting its pivotal role in driving innovation and strategic decision-making. We begin by discussing the importance of user behavior data and reviewing technological advancements such as machine learning, natural language processing, and data mining that enable deep insights into user behavior. Through a case study on linguistic analysis in livestreaming e-commerce, we demonstrate how text-mining techniques can correlate linguistic characteristics with sales performance, providing actionable marketing insights. We further explore the broader business applications, including personalized recommendations, user portraits, product design, and strategic decision-making. Technical and ethical challenges, such as data integration, privacy concerns, and algorithmic bias, are also addressed. The paper concludes with a discussion on future trends, such as AI and ML advancements, edge computing, IoT proliferation, and ethical AI frameworks, poised to shape user behavior analysis. Our findings underscore the transformative potential of user behavior data in enhancing business operations and user experiences, providing recommendations for future research focused on real-time analytics, privacy-preserving techniques, and ethical implications of data-driven decisions.

Confusion, fear and mixed sentiments prevail in the minds of people towards what is arguably one of the most important of dynamics of modern human society: Artificial Intelligence (AI). This study aims to explore the contributions of news media towards this phenomenon - we analyze nearly seventy thousand recent news headlines on AI, using natural language processing (NLP) informatics methods, machine learning (ML) and large language models (LLMs) to draw insights and discover dominant themes. Our theoretical framework was derived from extant literature which posits the power of fear producing articles and news headlines which produce significant impacts on public behavior even when available in small quantities. We applied extensive textual informatics methods using word and phrase frequency analytics, sentiment analysis and human experts based thematic analysis to discover insights on AI phobia inducing news headlines. Our rigorous analysis of nearly seventy thousand headlines using multiple validation methods in NLP (exploratory informatics including BERT, Llama 2 and Mistral based topic identification), ML (supervised informatics) and LLMs (neural nets for sentiment classification, with BERT, Llama 2 and Mistral) demonstrates the presence of an unreasonable level of emotional negativity and fear inducing verbiage in AI news headlines. The framing of AI as being dangerous or as being an existential threat to humanity can have a profound impact on public perception, and the resulting AI phobia and confusion in public perceptions are inherently detrimental to the science of AI. Furthermore, this can also impact AI policy and regulations, and harm society. We conclude with a discussion deducing implications for society and make recommendations for education and policies that could support human identity and dignity.

At the end of 2019, while the world was being hit by the COVID-19 virus and, consequently, was living a global health crisis, many other pandemics were putting humankind in danger. The role of social media is of paramount importance in these kinds of contexts since they help health systems to cope with emergencies by contributing to conducting some activities such as the identification of public concerns, the detection of infections’ symptoms, and the traceability of the virus diffusion. In this paper, we have analyzed comments on events related to cholera, ebola, HIV/AIDS, influenza, malaria, Spanish influenza, swine flu, tuberculosis, typhus, yellow fever, and zika, collecting 369,472 tweets from the 3rd of March to the 15th of September, 2022. Our analysis has started with the collection of comments composed of unstructured texts on which we have applied natural language processing solutions. Afterward, we have employed topic modelling and sentiment analysis techniques to obtain a collection of people’s concerns and attitudes toward these pandemics. According to our findings, people's discussions were mostly about malaria, influenza, and tuberculosis and the focus was on the diseases themselves. As regards emotions, the most popular were fear, trust, and disgust where trust is mainly regarding HIV/AIDS tweets.

A multitude of factors influence our well-being and health in everyday life. Some of which we are totally aware like a delayed train, car exhausts, or continuous work stress. Other factors influence us on a subconscious level, making them, however, not less important to address. One of these factors is the built environment surrounding us almost every second of our lives. The idea of biophilic design states the importance of natural elements implemented in architectural structures to improve the occupants’ health and well-being. Adding to this field of research, this article targets the impact of biophilic design on positive emotions and productivity by using novel approaches like Facial Emotion Recognition (FER) with Residual Masking Networks, and sentiment detection using Large Language Models. Two separate but related studies were conducted and their results reported here. The first study measured emotions of people when confronted with images of different kinds of architecture, via FER (Facial Emotion Recognition) and also via a user survey. We distinguish between self-stated emotions entered through a survey by study participants, and emotions detected from studying the participants’ faces through AI from our FER (Facial Emotion Recognition) system. We found clear trends for most detected emotions, and significant evidence for self-stated emotions, that architecture implementing biophilic design evokes more positive emotions than one that does not. The second study measures the influence of natural elements on productivity and team-engagement. We found that natural elements do influence productivity and sentiment positively; however, only the change in sentiment was shown to be significant. As our sample size, especially for the second study, was relatively small, future research will apply these ideas in a larger setup to acquire further evidence for the importance of biophilic design for human well-being and health.

We assume that poetic devices have an implicit goal: producing an overall sound scheme that will induce the reader to associate intended and expressed meaning to the sound of the poem. Sounds may be organized into categories and assigned presumed meaning as suggested by traditional literary studies. In my work, I have extracted automatically the sound grids of all the sonnets by William Shakespeare and have combined them with the themes expressed by their contents. In a first experiment I have computed lexically and semantically based sentiment analysis obtaining an 80% of agreement. In a second experiment sentiment analysis has been substituted by Appraisal Theory thus obtaining a more fine-grained interpretation which in some cases contradicts the first one. The computation for the second poet - regarded by many critics the best of last century - includes both vowels and consonants. In addition, it combines automatic semantically and lexically based sentiment analysis with sound grids. The results produce visual maps that clearly separate poems into three clusters: negative harmony, positive harmony and disharmony where the latter instantiates the need by the poet to encompass the opposites in a desperate attempt to reconcile them.