Recently, the number of vehicles on the road, especially in urban centers, has increased dramatically due to the increasing trend of individuals towards urbanization. As a result, manual detection and recognition of vehicles (i.e., license plates and vehicle manufacturer) become an arduous task and beyond human capabilities. In this paper, we have developed a system using transfer learning-based DL techniques for automatic identification of Jordanian vehicles. The YOLOv3 (You Only Look Once) model was re-trained using transfer learning to accomplish the license plate detection, character recognition, and vehicle logo detection. While VGG16 (Visual Geometry Group) model was retrained to accomplish the vehicle logo recognition. To train and test these models, four datasets have been collected. The first dataset consists of 7,035 Jordanian vehicle images, the second dataset consist of 7,176 Jordanian license plates, and the third dataset consists of 8,271 Jordanian vehicle images. These datasets have been used to train and test the YOLOv3 model for Jordanian license plate detection, character recognition, and vehicle logo detection, respectively. While the fourth dataset consists of 158,230 vehicle logo images used to train and test the VGG16 model for the vehicle logo recognition. Text measures were used to evaluate the performance of our developed system. Moreover, mean average precision (mAP) measure was used to evaluate the YOLOv3 model of the detection tasks (i.e., license plate detection and vehicle logo detection). For license plate detection, the precision, recall, F-measure, and mAP were 99.6%, 100%, 99.8%, and 99.9%, respectively. While for character recognition, the precision, recall, and F-measure were 100%, 99.9%, and 99.95%, respectively. The performance of license plate recognition stage was evaluated by evaluating these two sub-stages as a sequence, where the precision, recall, and F-measure were 99.8%, 99.8%, and 99.8%, respectively. Furthermore, for vehicle logo detection, the precision, recall, F-measure, and mAP were 99%, 99.6%, 99.3%, and 99.1%, respectively, while for vehicle logo recognition, the precision, recall, F-measure were 98%, 98%, and 98%, respectively. The performance of vehicle logo recognition stage was evaluated by evaluating these two sub-stages as a sequence, where the precision, recall, and F-measure were 95.3%, 99.5%, and 97.4%, respectively.