Biofortification refers to the increase in the amount of essential vitamins or provitamins or minerals in crops to improve the nutritional status of the people, which is largely intended to alleviate the problem of micronutrient malnutrition. I argue that biofortification may not be an effective weapon to fight against the hidden hunger since it demonstrates limited capacity on nutritional enhancement and can negatively impact the socio-economic fabric of the society in many different ways. Finally, I suggest a couple of alternatives that might meet the challenge more efficiently than biofortified crops.