Version 1
: Received: 18 June 2024 / Approved: 19 June 2024 / Online: 20 June 2024 (11:42:03 CEST)
Version 2
: Received: 10 July 2024 / Approved: 11 July 2024 / Online: 11 July 2024 (11:36:42 CEST)
How to cite:
Pratama, D. P.; Putra, P. O. H. Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach. Preprints2024, 2024061326. https://doi.org/10.20944/preprints202406.1326.v2
Pratama, D. P.; Putra, P. O. H. Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach. Preprints 2024, 2024061326. https://doi.org/10.20944/preprints202406.1326.v2
Pratama, D. P.; Putra, P. O. H. Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach. Preprints2024, 2024061326. https://doi.org/10.20944/preprints202406.1326.v2
APA Style
Pratama, D. P., & Putra, P. O. H. (2024). Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach. Preprints. https://doi.org/10.20944/preprints202406.1326.v2
Chicago/Turabian Style
Pratama, D. P. and Panca O. Hadi Putra. 2024 "Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach" Preprints. https://doi.org/10.20944/preprints202406.1326.v2
Abstract
Startups often face uncertainty and the potential Valley of Death. To address these challenges, Sustainable Development Goals (SDGs) can serve as a starting point to identify business opportunities in markets driven by SDG-related issues, which is, in this case, using Virtual Reality (VR) technology as a “painkiller.” This study aims to explore VR use cases and their implications for startup business models and discover a problem-solution fit—defined as the degree to which VR applications effectively address actual problems as “killer applications.” The study employs a customized customer discovery technique, an essential process in the Customer Development methodology. By exploring VR's applicability in various domains such as entertainment, training, education, and tourism, this study unveils compelling use cases that align with SDG aspects, thus validating the hypothesis on startups' potential to harness VR for SDG contributions. Furthermore, the study produces VR business model designs based on solutions to SDG-related problems. Thus, startups can function effectively as “painkillers,” offering solutions that are not only desired but urgently needed (problem-solution fit). The implications of these findings extend globally, underlining VR's role in addressing SDG issues and offering practical insights for startup business model development that are applicable to broader technology adoptions.
Keywords
Virtual Reality; VR; Use Cases; Sustainability; Sustainable Development Goals; SDGs; Startup Business Models; Customer Development; Customer Discovery
Subject
Business, Economics and Management, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
