Version 1
: Received: 4 August 2024 / Approved: 6 August 2024 / Online: 7 August 2024 (12:55:30 CEST)
How to cite:
Pournayebzadeh, S.; Ansari, M.; Ghanbarian Alavijeh, N. Evaluation and Prioritization of 7P’s Components Using AHP in the Structure of the Economic Sectors Model to Reach Target Market. Preprints2024, 2024080391. https://doi.org/10.20944/preprints202408.0391.v1
Pournayebzadeh, S.; Ansari, M.; Ghanbarian Alavijeh, N. Evaluation and Prioritization of 7P’s Components Using AHP in the Structure of the Economic Sectors Model to Reach Target Market. Preprints 2024, 2024080391. https://doi.org/10.20944/preprints202408.0391.v1
Pournayebzadeh, S.; Ansari, M.; Ghanbarian Alavijeh, N. Evaluation and Prioritization of 7P’s Components Using AHP in the Structure of the Economic Sectors Model to Reach Target Market. Preprints2024, 2024080391. https://doi.org/10.20944/preprints202408.0391.v1
APA Style
Pournayebzadeh, S., Ansari, M., & Ghanbarian Alavijeh, N. (2024). Evaluation and Prioritization of 7P’s Components Using AHP in the Structure of the Economic Sectors Model to Reach Target Market. Preprints. https://doi.org/10.20944/preprints202408.0391.v1
Chicago/Turabian Style
Pournayebzadeh, S., Manouchehr Ansari and Nastaran Ghanbarian Alavijeh. 2024 "Evaluation and Prioritization of 7P’s Components Using AHP in the Structure of the Economic Sectors Model to Reach Target Market" Preprints. https://doi.org/10.20944/preprints202408.0391.v1
Abstract
In the present research, it has been tried to use the applied research bases in the field of business management with marketing orientation. Since there were wide and diverse spectrum in the field of economic activities in Isfahan province and Isfahan city, the model of economic sectors was used to categorize these activities. In this regard, the specific goals of the research in all five sectors of the model of economic sectors, drawing and prioritizing the components (in-dices) of the 7P marketing mix model in each of these economic sectors by the related individuals and members of subgroups of guilds and non-governmental organizations in Isfahan province, have been formed, specified and determined. Collecting data for processing and answer the question of this research, after designing a questionnaire in accordance with the AHP model standard, by spending a period of 2 months from September 2022 and ended in November 2022 , from the statistical population has been done.
Keywords
marketing mix (7P); economic sectors model; Hierarchical Analysis Process Model (AHP); target market
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
