Version 1
: Received: 16 October 2024 / Approved: 16 October 2024 / Online: 17 October 2024 (11:42:43 CEST)
How to cite:
Salinas-Navarro, D. E.; Vilalta-Perdomo, E.; Michel-Villarreal, R. Empowering Nanostores for Competitiveness and Sustainable Neighbourhoods in Emergent Countries: A GenAI Strategy Ideation Process. Preprints2024, 2024101363. https://doi.org/10.20944/preprints202410.1363.v1
Salinas-Navarro, D. E.; Vilalta-Perdomo, E.; Michel-Villarreal, R. Empowering Nanostores for Competitiveness and Sustainable Neighbourhoods in Emergent Countries: A GenAI Strategy Ideation Process. Preprints 2024, 2024101363. https://doi.org/10.20944/preprints202410.1363.v1
Salinas-Navarro, D. E.; Vilalta-Perdomo, E.; Michel-Villarreal, R. Empowering Nanostores for Competitiveness and Sustainable Neighbourhoods in Emergent Countries: A GenAI Strategy Ideation Process. Preprints2024, 2024101363. https://doi.org/10.20944/preprints202410.1363.v1
APA Style
Salinas-Navarro, D. E., Vilalta-Perdomo, E., & Michel-Villarreal, R. (2024). Empowering Nanostores for Competitiveness and Sustainable Neighbourhoods in Emergent Countries: A GenAI Strategy Ideation Process. Preprints. https://doi.org/10.20944/preprints202410.1363.v1
Chicago/Turabian Style
Salinas-Navarro, D. E., Eliseo Vilalta-Perdomo and Rosario Michel-Villarreal. 2024 "Empowering Nanostores for Competitiveness and Sustainable Neighbourhoods in Emergent Countries: A GenAI Strategy Ideation Process" Preprints. https://doi.org/10.20944/preprints202410.1363.v1
Abstract
This exploratory study investigates the use of Generative Artificial Intelligence (GenAI) tools in developing strategy practices for nanostores —i.e., small independent grocery retailers— to enhance their competitiveness while contributing to community sustainability. Nanostores, particularly in emerging countries, face intense competition and rapidly changing trends. By leveraging their proximity to local neighbourhoods, these stores adopt various strategies, such as offering complementary services, integrating technology, and adapting business models. While existing literature highlights the broader economic, social, and environmental roles of nanostores, there is limited comprehensive research on how they may simultaneously contribute to their competitiveness and communities’ sustainability. This study employs a 'thing ethnography' approach, using GenAI tools —i.e., ChatGPT 3.5 and Microsoft Copilot— to explore potential strategy practices for these shops, and reflect on their potential use for strategy ideation and implementation. Key findings suggest that prioritising local sourcing, understanding local preferences, flexible inventory management, efficient retail operations, in-store sustainable practices, promoting healthy lifestyles, and diverse community engagement are crucial for success. However, the study also acknowledges the limitations of GenAI tools, including possible bias and the need for result validation. By aligning with these evolving requirements, nanostores can decisively promote sustainable communities.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
