Although being one of the most popular world fibres, wool industry is addressed with severe environmental allegations. While majority of scientific texts does not leave to much doubt about its production negative impact on the ecosystem, wool business does not stop to promote itself via green claims. The internet popular links present a divergent, positive picture of that material, where one might recognize parties being financially involved in such communication. As wool producers or organizations linked to wool business are top positioned in the web as providers of wool green image, the below article brings an interpretation of the industry greenwashing techniques. This comparative analysis of wool umbrella institutions’ webpages exposes myths endorsed about wool’s sustainability. The investigation follows case study of Woolmark brand, where associations to similar, highly ranked websites were conducted likewise. The results have been additionally matched with available scientific data from LCA relative statistics and The Higg Index, to provide contra argumentation from academic sources. The results of this paper could be used both by researchers or fashion lecturers, likewise by fashion marketers to recognize greenwashing techniques, to deliver adequate scientific numbers about unsustainable aspects of wool and to support them in creating a relevant content about wool’s environmental impacts.

Greenery-covered towers are a new generation of tall buildings characterized by substantial integration of vegetation. They aim to improve the quality of urban life by reducing air pollution, enhancing biodiversity, creating microclimates, and providing aesthetic and psychological benefits. This paper examines the innovative design approaches of greenery-covered towers, drawing on examples from different countries and contexts. It analyzes the technical, environmental, social, and economic aspects of these projects, as well as the challenges and opportunities they pose for the future of sustainable architecture. The paper concludes that greenery-covered towers should be further developed and refined to become a potential solution for addressing dense cities’ environmental and health issues.

Global initiatives such as the Paris Agreement and Agenda 2030 have united nations around common sustainability goals, prompting critical discussions about the true nature of sustainability. A significant concern highlighted by the United Nations is greenwashing—a practice where companies or organisations mislead the public about the environmental benefits of their products or services. Tactics employed in greenwashing include using unclear or misleading labels like “green” and “eco-friendly” or emphasising a single aspect of the product’s lifecycle that appears sustainable while ignoring others. Environmental Product Declarations (EPDs) have gained prominence in response to these challenges, particularly in New Zealand, where government climate declaration regulations have fuelled their demand. This study aims to comprehensively analyse existing EPDs for construction products by identifying and evaluating EPD programs, categorising product types, assessing the completeness of Life Cycle Assessment (LCA) information modules, and verifying the accuracy of declared impact values. The research methodology involves a systematic literature review, drawing data from reputable databases, including Scopus, Elsevier, Taylor & Francis, MDPI, and Emerald Insight, with data analysis conducted using ATLAS.ti 9 software. Examining the current state of EPDs in New Zealand’s construction sector, this study aims to highlight best practices, identify areas for improvement, and provide a foundation for enhancing the transparency and reliability of environmental impact assessments. The findings will contribute to ongoing efforts to combat greenwashing and promote genuine sustainability in construction projects, ultimately supporting the development of more environmentally responsible building practices.