ARTICLE
|
doi:10.20944/preprints202211.0208.v1
Subject:
Computer Science And Mathematics,
Analysis
Keywords:
social media; marketing; user engagement; brand analysis; long-running live event; fashion
Online: 11 November 2022 (02:08:43 CET)
ARTICLE
|
doi:10.20944/preprints202408.0391.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
business management; business strategy; economic sectors model; marketing mix (7P); hierarchical analysis process model (AHP); target market
Online: 2 September 2024 (10:53:07 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0039.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
data mining; marketing strategies; customer segmentation; predictive analytics; personalization; data privacy; emerging technologies
Online: 2 August 2024 (05:27:01 CEST)
ARTICLE
|
doi:10.20944/preprints202407.2372.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
mobile applications; retail marketing; consumer engagement; personalization; loyalty programs; data analytics; emerging technologies
Online: 30 July 2024 (07:47:20 CEST)
ARTICLE
|
doi:10.20944/preprints202407.2030.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Mobile technologies; consumer behavior; retail marketing; personalization; social media; impulse buying; data security
Online: 25 July 2024 (11:48:44 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1124.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain transparency; brand image; consumer trust; marketing; sustainability; communication strategies; consumer behavior
Online: 17 June 2024 (08:06:02 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0096.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Integrated marketing; supply chain efficiency; retail businesses; qualitative research; technology; collaboration; sustainability; entrepreneurship
Online: 3 June 2024 (14:25:14 CEST)
REVIEW
|
doi:10.20944/preprints202410.0379.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
social media strategies; SMEs; digital marketing; customer engagement; systematic review
Online: 7 October 2024 (07:36:27 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1754.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Supply Chain Integration; Marketing Strategies; Customer Satisfaction; Information Sharing; Technological Integration; Sustainability; Customer-Centricity
Online: 25 June 2024 (13:58:00 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1753.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
collaborative planning; supply chain management; marketing integration; multinational companies; advanced technologies; sustainability; operational efficiency
Online: 25 June 2024 (09:51:24 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1701.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
sustainable supply chains, green marketing, consumer behavior, sustainability, trust, barriers, generational differences, social media
Online: 24 June 2024 (14:33:35 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1566.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Supply Chain; Marketing; Alignment; High-tech Startups; Product Launch; Collaboration; Technology Integration; Strategic Objectives
Online: 24 June 2024 (11:03:24 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1584.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Supply Chain Visibility; Marketing Strategies; FMCG Industry; Demand Forecasting; Consumer Trust, Agility; Advanced Technologies
Online: 24 June 2024 (08:03:56 CEST)
ARTICLE
|
doi:10.20944/preprints202405.0953.v1
Subject:
Engineering,
Energy And Fuel Technology
Keywords:
marketing research; consumers; pellets; fuels; energy; ash content; moisture content; calorific value; TG; DSC
Online: 14 May 2024 (13:05:54 CEST)
ARTICLE
|
doi:10.20944/preprints202403.1138.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Social media marketing activities; green values; environmental concerns; brand image; brand involvement; repurchase intention
Online: 19 March 2024 (14:32:31 CET)
ARTICLE
|
doi:10.20944/preprints202408.0327.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
robotic process automation; marketing efficiency; data accuracy; CRM integration; workforce reskilling; implementation challenges; AI integration
Online: 6 August 2024 (12:17:12 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0007.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
artificial intelligence; personalized marketing; machine learning; natural language processing; predictive analytics; computer vision; customer engagement
Online: 1 August 2024 (11:04:19 CEST)
ARTICLE
|
doi:10.20944/preprints202407.2371.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Digital transformation; Retail marketing; Data-driven decision-making; Personalization; Omnichannel strategies; Social media; Emerging technologies
Online: 30 July 2024 (04:38:32 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1499.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain; data analytics; marketing strategies; customer insights; competitive advantage; implementation strategies; challenges; future directions
Online: 24 June 2024 (05:14:41 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1290.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Cultural influences; supply chain practices; marketing implications; decision-making; risk management; relationship dynamics; global business
Online: 20 June 2024 (11:40:45 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1294.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Cultural influences, supply chain practices, marketing implications, decision-making, risk management, relationship dynamics, global business
Online: 19 June 2024 (11:06:26 CEST)
ARTICLE
Subject:
Computer Science And Mathematics,
Artificial Intelligence And Machine Learning
Keywords:
Data Science; Advertising Campaign; Effectiveness; Evaluating, Social Media; Digital Marketing; Sentiment Analysis; Instagram; Machine Learning
Online: 11 August 2021 (08:44:07 CEST)
REVIEW
|
doi:10.20944/preprints202409.1757.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
social media marketing; SMEs; Web 2.0; performance metrics; digital strategy; systematic review
Online: 24 September 2024 (02:55:04 CEST)
ARTICLE
|
doi:10.20944/preprints202407.2073.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
5G technology; retail marketing; supply chain operations; augmented reality; real-time data; operational efficiency; data security
Online: 26 July 2024 (08:17:15 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1825.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain agility; marketing flexibility; organizational resilience; turbulent markets; adaptation strategies; competitive advantage; customer satisfaction; innovation
Online: 26 June 2024 (05:47:40 CEST)
ARTICLE
|
doi:10.20944/preprints202310.0885.v1
Subject:
Engineering,
Electrical And Electronic Engineering
Keywords:
internet technology; mobile communications; digital market; soft market; virtual market; shopping experience; e-marketing; customer behaviour
Online: 17 October 2023 (03:32:06 CEST)
ARTICLE
|
doi:10.20944/preprints202103.0465.v1
Subject:
Business, Economics And Management,
Accounting And Taxation
Keywords:
Artificial Intelligence Marketing; Online shopping; Perceived Utility Value; Perceived Hedonic Value; Purchase Intention; S-O-R
Online: 18 March 2021 (09:34:49 CET)
ARTICLE
|
doi:10.20944/preprints202406.1344.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Supply chain collaboration; marketing effectiveness; supply chain management; technological integration; strategic alignment; collaborative innovation; supply chain resilience
Online: 20 June 2024 (04:44:51 CEST)
CASE REPORT
|
doi:10.20944/preprints202404.0786.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Artificial Intelligence (AI); AI Ethics; Marketing; Privacy; Data Security; Bias; Transparency; Accountability; Trust; Regulatory Frameworks for AI
Online: 11 April 2024 (09:35:17 CEST)
ARTICLE
|
doi:10.20944/preprints202304.0944.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Business ethics; Organizational performance; Ethics in corporate governance; Ethics in sales & marketing; HR management ethics; Intellectual capital
Online: 26 April 2023 (03:34:18 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1215.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
technology adoption; retail marketing; artificial intelligence; big data analytics; augmented reality; virtual reality; mobile technology; automated customer service
Online: 16 July 2024 (10:33:19 CEST)
ARTICLE
|
doi:10.20944/preprints202407.0948.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
digital marketing adoption; FMCG sector; organizational resistance; consumer engagement; data-driven decision making; technological challenges; sustainability; omnichannel strategies
Online: 11 July 2024 (11:35:19 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1694.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain risk management; marketing strategies; economic uncertainty; supply chain disruptions; organizational resilience; cross-functional collaboration; technology integration
Online: 25 June 2024 (10:11:36 CEST)
REVIEW
|
doi:10.20944/preprints201801.0212.v1
Subject:
Social Sciences,
Behavior Sciences
Keywords:
food labelling; serve size; obesity; back of pack label; BOP; front of pack label; FOP; food marketing; nudging
Online: 23 January 2018 (08:12:19 CET)
ARTICLE
|
doi:10.20944/preprints202402.0597.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
sustainable development; organic food industry; social commerce; influencer marketing; UTAUT-2; purchase intention; social commerce trust; purchase behaviors; Iran
Online: 9 February 2024 (16:00:57 CET)
ARTICLE
|
doi:10.20944/preprints202306.1613.v1
Subject:
Public Health And Healthcare,
Public Health And Health Services
Keywords:
obesogenic environment; sugar-sweetened beverage marketing; early childhood obesity; immi-grant enclaves; nutrition environment measures survey; independently owned grocery stores
Online: 22 June 2023 (11:51:18 CEST)
ARTICLE
|
doi:10.20944/preprints202306.1495.v1
Subject:
Social Sciences,
Urban Studies And Planning
Keywords:
Urban spatial plan; urban street width, land value; land price; space syntax; street network; land use distribution; land marketing; real estate.
Online: 21 June 2023 (07:39:24 CEST)
CASE REPORT
|
doi:10.20944/preprints202404.1043.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
business; management; total quality management; Kaizen; Project Management; marketing; manufacturing; Lean manufacturing; Supply Chains; Labor Unions; logistics; Toyota Production System; total quality management
Online: 16 April 2024 (10:16:43 CEST)
ARTICLE
|
doi:10.20944/preprints202407.2434.v1
Subject:
Computer Science And Mathematics,
Artificial Intelligence And Machine Learning
Keywords:
User Behavior Analysis; Big Data; Machine Learning; Natural Language Processing; Livestreaming E-Commerce; Text-Mining; Targeted Marketing; Strategic Decision-Making; Ethical AI; Sentiment Analysis
Online: 30 July 2024 (09:10:08 CEST)