ARTICLE
|
doi:10.20944/preprints202409.0036.v1
Subject:
Computer Science,
Computer Science And Mathematics
Keywords:
Mobile phone sales forecasting; Brand exposure; Long short-term memory networks; Attention mechanism
Online: 2 September 2024 (08:44:02 CEST)
ARTICLE
|
doi:10.20944/preprints202307.0125.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Brand Credibility; Brand Equity; Brand Image; Banks
Online: 4 July 2023 (03:41:01 CEST)
ARTICLE
|
doi:10.20944/preprints202001.0384.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Mixed reality; Interactivity; Vividness; Brand loyalty; Brand awareness; Brand association
Online: 31 January 2020 (11:35:28 CET)
ARTICLE
|
doi:10.20944/preprints202406.0174.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Equity; Brand Strength; brand stature; fashion design; social media; digital marketing
Online: 4 June 2024 (12:55:14 CEST)
ARTICLE
|
doi:10.20944/preprints202305.0399.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Online Cause-related Advertising; Consumer-Brand Relationship; Brand Attachment; Brand Affinity; Ethical Consumption Propensity
Online: 6 May 2023 (09:00:55 CEST)
ARTICLE
|
doi:10.20944/preprints202307.0179.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Green brand; green innovation; green brand innovativeness; green perceived value; green brand loyalty; green knowledge
Online: 4 July 2023 (09:54:55 CEST)
ARTICLE
|
doi:10.20944/preprints202205.0067.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Wavelets; Multi scale; Mathematical models; Brand sales.; Brand prices
Online: 6 May 2022 (09:11:54 CEST)
ARTICLE
|
doi:10.20944/preprints202401.0479.v1
Subject:
Social Sciences,
Tourism, Leisure, Sport And Hospitality
Keywords:
Brand lovemark; CSR practices; Green brand loyalty; Willingness to pay; Coffeeshop; Gender differences
Online: 5 January 2024 (12:15:51 CET)
ARTICLE
|
doi:10.20944/preprints202307.1345.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
quality of experience; brand trust; brand attachment; user retention intention; case study; fsQCA
Online: 20 July 2023 (02:36:47 CEST)
ARTICLE
|
doi:10.20944/preprints202403.1138.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Social media marketing activities; green values; environmental concerns; brand image; brand involvement; repurchase intention
Online: 19 March 2024 (14:32:31 CET)
ARTICLE
|
doi:10.20944/preprints202305.0572.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Exhibitions; Brand Value; Evaluation; AHP Model
Online: 9 May 2023 (05:13:13 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0402.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Visibility; Startup Enterprises; E-marketing Capabilities
Online: 6 June 2024 (12:34:49 CEST)
ARTICLE
|
doi:10.20944/preprints202401.0740.v2
Subject:
Business, Economics And Management,
Marketing
Keywords:
brand love; emotions; perceived service quality; automobiles
Online: 12 February 2024 (11:33:35 CET)
ARTICLE
|
doi:10.20944/preprints202307.0661.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Corporate Governance; Brand Equity; Profitability; Listed Tourism Companies
Online: 11 July 2023 (07:52:46 CEST)
ARTICLE
|
doi:10.20944/preprints202007.0542.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
famous people; personal brand; Internet users; social media
Online: 23 July 2020 (08:29:28 CEST)
ARTICLE
|
doi:10.20944/preprints201607.0016.v1
Subject:
Business, Economics And Management,
Finance
Keywords:
initial public offering; underpricing; private equity; brand value
Online: 9 July 2016 (11:02:46 CEST)
ARTICLE
|
doi:10.20944/preprints202408.1791.v1
Subject:
Arts And Humanities,
Humanities
Keywords:
Organizational Citizenship Behavior; Employees’ Behavior; Employees Brand Knowledge; Hotels
Online: 26 August 2024 (06:54:32 CEST)
ARTICLE
|
doi:10.20944/preprints202104.0127.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Personality; Corporate Social Responsibility; CSR Management; Branding; Sustainability
Online: 5 April 2021 (12:33:00 CEST)
ARTICLE
|
doi:10.20944/preprints202008.0255.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
customers' brand loyalty; bank; loyalty status; determinants of loyalty
Online: 11 August 2020 (07:46:56 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1502.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Ethical supply chain practices; Brand equity; Consumer perceptions; Transparency, Authenticity
Online: 24 June 2024 (05:17:34 CEST)
REVIEW
|
doi:10.20944/preprints202405.1109.v1
Subject:
Arts And Humanities,
Art
Keywords:
Brand visual identity; visual identity elements; consumer perception; consumer attitude
Online: 16 May 2024 (13:00:07 CEST)
ARTICLE
|
doi:10.20944/preprints201807.0305.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
sustainable happiness; ideal self; ideal social self; brand identification; positive
Online: 17 July 2018 (10:39:58 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0364.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Virtual Reality; Marketing; Consumer Perceptions; Immersive Technology; Engagement; Personalization; Brand Perception
Online: 6 August 2024 (11:47:39 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1738.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain transparency; consumer perceptions; brand trust; purchase decisions; corporate responsibility
Online: 25 June 2024 (09:30:02 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1515.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain disruptions; brand loyalty; consumer behavior; trust; reputation; crisis management
Online: 21 June 2024 (11:24:17 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1459.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Brand communication; Supply chain management; Value co-creation; B2B markets; Sustainability
Online: 20 June 2024 (15:39:23 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1074.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Ethical supply chains; brand loyalty; consumer perceptions; sustainability; transparency; social responsibility
Online: 17 June 2024 (08:02:35 CEST)
ARTICLE
|
doi:10.20944/preprints202405.0772.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Customer Brand Trust; Product Quality; Customer Service; Quantative Method; Qualitative Method
Online: 13 May 2024 (12:30:09 CEST)
ARTICLE
|
doi:10.20944/preprints202401.1650.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
brand awareness; word of mouth; social networks; e-commerce; fast food
Online: 23 January 2024 (07:48:25 CET)
ARTICLE
|
doi:10.20944/preprints202209.0470.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand rank; content marketing; predictive model; open data policy; e-commerce
Online: 30 September 2022 (02:02:05 CEST)
ARTICLE
|
doi:10.20944/preprints202310.0851.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Covert Marketing, Overt Marketing, Guerrilla Marketing, Brand Evangelism, Ecological Consciousness, Food Industry.
Online: 13 October 2023 (07:55:20 CEST)
ARTICLE
|
doi:10.20944/preprints202211.0208.v1
Subject:
Computer Science And Mathematics,
Analysis
Keywords:
social media; marketing; user engagement; brand analysis; long-running live event; fashion
Online: 11 November 2022 (02:08:43 CET)
ARTICLE
|
doi:10.20944/preprints202407.0550.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Digital Marketing; Brand Awareness; FMCG Sector; Marketing Effectiveness; Social Media; Content Marketing; SEO
Online: 9 July 2024 (08:19:26 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1124.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain transparency; brand image; consumer trust; marketing; sustainability; communication strategies; consumer behavior
Online: 17 June 2024 (08:06:02 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1519.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain responsiveness; brand loyalty; consumer perceptions; apparel industry; sustainability; technology; supply chain disruptions
Online: 21 June 2024 (11:30:55 CEST)
REVIEW
|
doi:10.20944/preprints202311.0541.v1
Subject:
Chemistry And Materials Science,
Food Chemistry
Keywords:
Brand; Coconut cream; Coconut sap; Coconut yoghurt; Coconut water; Durability; Packaging; Sustainability; Value addition.
Online: 8 November 2023 (10:18:46 CET)
ARTICLE
|
doi:10.20944/preprints201809.0320.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer-based brand equity, social media, cultural institutions, factor analysis, CBBE, 3C Sustainable System
Online: 17 September 2018 (15:07:33 CEST)
ARTICLE
|
doi:10.20944/preprints202408.0332.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
social media marketing; brand loyalty; personalization; content quality; influencer marketing; community management; social media advertising
Online: 7 August 2024 (12:54:17 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1761.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
Supply chain partnerships; brand value; collaborative marketing; strategic alliances; co-marketing; joint ventures; supplier integration
Online: 25 June 2024 (23:59:02 CEST)
ARTICLE
|
doi:10.20944/preprints202208.0012.v1
Subject:
Social Sciences,
Behavior Sciences
Keywords:
International Online Shopping; One Belt One Road Initiative; Chinese Bands; Brand Preference; International Online Consumers
Online: 1 August 2022 (08:41:02 CEST)
ARTICLE
|
doi:10.20944/preprints202406.1546.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supply chain disruption management; brand resilience; consumer perception; risk assessment; contingency planning; transparency; collaboration; stakeholder confidence
Online: 22 June 2024 (09:08:09 CEST)
ARTICLE
|
doi:10.20944/preprints202204.0238.v4
Subject:
Business, Economics And Management,
Marketing
Keywords:
Brand Identity; Corporate Identity Management; Food SMEs; Halal; Machine Learning; Structural Equation Modeling; Structural Topic Modelin
Online: 16 November 2023 (14:36:09 CET)
ARTICLE
|
doi:10.20944/preprints202304.0889.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Corporate Social Responsibility; Social Responsibility; Economic Responsibility; Environmental Responsibility; Ethical Responsibility; Brand Image; Consciousness; Apparel Industry; Jordan
Online: 25 April 2023 (05:30:58 CEST)
ARTICLE
|
doi:10.20944/preprints201810.0537.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
emotion; commitment; brand loyalty; willingness to pay more; coffee quality; service quality; physical environment quality; price fairness
Online: 23 October 2018 (11:58:03 CEST)
ARTICLE
|
doi:10.20944/preprints202406.0792.v1
Subject:
Social Sciences,
Media Studies
Keywords:
Plant-Based Food Industry; Innovative Market Entry Strategies; Growth Strategies; Brand "Platformization"; Multidimensional Approach; Caring Lifestyles; Alternative Diets
Online: 12 June 2024 (11:14:55 CEST)
ARTICLE
|
doi:10.20944/preprints202206.0124.v1
Subject:
Biology And Life Sciences,
Agricultural Science And Agronomy
Keywords:
environmental conservation agriculture; Globally Important Agricultural Heritage Systems; climate change mitigation; Tokimai brand; Sado island; Japan; biodiversity conservation; sustainable agriculture
Online: 8 June 2022 (10:33:39 CEST)
ARTICLE
|
doi:10.20944/preprints202407.1080.v1
Subject:
Business, Economics And Management,
Business And Management
Keywords:
supplier Relationship Management; e-commerce; brand reputation; trust; digital technologies; emotional intelligence; operational challenges
Online: 15 July 2024 (19:43:22 CEST)