This qualitative research explores the influence of supply chain disruption management on brand resilience and consumer perception. Amidst increasingly complex global dynamics, effective strategies are crucial for organizations to mitigate risks, maintain operational continuity, and preserve consumer trust. The study employs semi-structured interviews with stakeholders across diverse industries, focusing on strategies employed, outcomes observed, and challenges faced in managing disruptions. Key findings underscore the significance of proactive measures such as risk assessment, contingency planning, diversification, technology integration, and collaboration in enhancing organizational resilience. These strategies not only enable businesses to navigate disruptions effectively but also contribute to sustaining competitive advantage and stakeholder confidence. Consumer perception during disruptions emerges as pivotal, shaped by brands' transparency, responsiveness, and ethical considerations in managing supply chain challenges. Transparent communication and reliable service delivery during disruptions enhance brand reputation and foster consumer loyalty. However, challenges including information gaps, resource constraints, coordination issues, and regulatory compliance complexities highlight the need for adaptive strategies and robust partnerships across the supply chain. Overall, the study provides insights into the interconnectedness of disruption management, brand resilience, and consumer perception, offering practical implications for organizations seeking to strengthen their resilience strategies and consumer relationships in dynamic market environments.

Geopolitical situations, such as the Ukraine–Russia war, the Israel–Hamas war, and pandemics, can disrupt supply chains, such as the rerouting of oil tankers via South Africa to avoid the impact of the Israel–Hamas conflict. These events will probably occur again, but they are black swan events and difficult to predict. How can firms manage these events to minimise disruption to their supply chains? This paper proposes that a blockchain architecture has the potential to build resilience in supply chains and give them the flexibility to withstand the challenges of black swan events. The decentralisation ability of blockchain technology enables separation of the discrete elements of a sustainable supply chain so contagion does not impact the overall sustainable supply chain. To achieve flexibility in a sustainable supply chain ecosystem requires governance, leadership, and management. Also, artificial intelligence (AI), in conjunction with blockchain, is a technology that can enhance the flexibility and resilience of the supply chain. Thus, AI can act as a controller, co-ordinator, and an integrator in sustainable supply chain systems.

Procurement plays a central and defining role in the efficiency of supply chains. In recent years, the understanding and practice of procurement management have changed significantly due to increasing emphasis on and demand for agility and sustainability within supply chain management systems. Meanwhile, traditional supply chain systems, characterized by siloed processes, limited visibility, and inefficiencies due to manual interventions, can no longer cope with the current dynamic market conditions. Besides, the increasing requirements of sustainability, ethical sourcing, and environmental impact have intensified, making more responsible, transparent, and traceable procurement practices unnegotiable requirements for modern systems. In this paper, we examine the potential of emerging technologies and innovations such as blockchain, artificial intelligence, and the Internet of Things (IoT) in filling these gaps within the supply chain systems of enterprises in the US. The study employs a comprehensive review of relevant literature and case studies to discover and provide insights on how these technologies can improve procurement processes, optimize resource allocation and utilization, and improve sustainability. The findings of this study highlight the need for stakeholders to embrace technological advancements to effectively navigate the dynamic landscape of supply chain management.

This qualitative study explores the pivotal role of supply chain collaboration (SCC) in enhancing marketing effectiveness within organizations. By integrating supply chain management (SCM) practices with marketing strategies, companies can optimize operational efficiencies, anticipate consumer demands, and deliver personalized customer experiences. The study emphasizes technological integration, such as IoT, big data analytics, and blockchain, which enables real-time data sharing, predictive analytics, and enhanced visibility across the supply chain. Strategic alignment between SCM and marketing functions ensures efficient resource allocation and strategic deployment of marketing investments, fostering synergistic outcomes and maximizing market impact. Collaborative innovation within supply chains drives continuous improvement and product innovation, strengthening brand reputation and customer loyalty. Additionally, supply chain resilience, achieved through robust risk management and agile strategies, enables businesses to maintain operational stability and mitigate disruptions, safeguarding customer relationships and brand integrity. This research underscores the strategic imperative for organizations to embrace SCC as a driver of sustainable growth and competitive advantage in dynamic market environments. By leveraging SCC to integrate SCM and marketing functions, companies can navigate complexities, capitalize on market opportunities, and sustain long-term success. The findings provide valuable insights for business leaders seeking to enhance marketing effectiveness through effective SCC strategies.

This qualitative investigation delves into the intricate interplay of cultural factors within supply chain integration, aiming to elucidate how diverse cultural dimensions shape communication dynamics, decision-making processes, and collaborative efforts among global supply chain practitioners. Employing a phenomenological approach, the study explores the lived experiences and subjective perceptions of supply chain managers and professionals, providing nuanced insights into the profound impact of national culture, organizational culture, digital technologies, and sustainability considerations on supply chain operations. Key findings highlight the significant influence of national culture, as conceptualized by Hofstede's cultural dimensions, on supply chain interactions. These dimensions—such as power distance, individualism versus collectivism, uncertainty avoidance, and masculinity versus femininity—play crucial roles in shaping how individuals perceive authority, manage risks, negotiate agreements, and engage in collaborative practices across diverse cultural contexts. Cultural norms and values deeply influence both intra-organizational dynamics and inter-organizational relationships within global supply chains. Organizational culture emerges as a pivotal determinant of supply chain integration success. Cultures characterized by transparency, trust, inclusivity, and a commitment to continuous improvement create environments conducive to effective cross-border collaboration. Conversely, organizations with conflicting or ambiguous cultural norms face challenges in aligning goals, fostering mutual understanding, and maintaining open communication channels with international partners. The study underscores the transformative role of digital technologies in enhancing supply chain management practices. Technologies such as blockchain, artificial intelligence, and the Internet of Things improve supply chain visibility, optimize operations, and enhance decision-making processes, strengthening resilience against disruptions. The adoption and integration of these technologies depend on organizational readiness, technological capabilities, and cultural acceptance within supply chain networks. Cultural factors influence the adoption pace, implementation strategies, and utilization patterns of digital technologies, emphasizing the need for strategic alignment between technological investments and cultural norms to maximize their potential benefits. Furthermore, sustainability considerations are critical in shaping cultural values and priorities within supply chain networks. Organizations increasingly recognize the importance of environmental sustainability, ethical sourcing practices, and corporate social responsibility in shaping their reputations, stakeholder relationships, and long-term business goals. Cultural factors significantly influence organizations' approaches to sustainability, guiding their strategic decisions and operational practices.

This study explores the barriers and opportunities faced by women in supply chain leadership, a field traditionally dominated by men. Through in-depth interviews and thematic analysis, it uncovers the pervasive cultural and societal biases that undermine women's perceived competence and suitability for leadership roles. These biases, often rooted in deep-seated stereotypes, influence hiring and promotion decisions, creating significant obstacles for women. Structural and organizational barriers, such as the lack of formal diversity policies, flexible working arrangements, and adequate mentorship, further hinder women's career progression. The dual burden of professional and domestic responsibilities also disproportionately affects women, limiting their availability for work-related travel and extended hours, which are often required in supply chain roles. Despite these challenges, the study identifies several pathways to promote gender diversity in supply chain leadership. Organizational commitment to diversity and inclusion, flexible working policies, and comprehensive mentorship programs are crucial in supporting women's advancement. Education and professional development opportunities are essential in equipping women with the necessary skills for leadership roles. Additionally, fostering an inclusive corporate culture that values diverse perspectives and addresses discrimination is vital for creating a supportive environment. Broader societal and policy-level changes, such as government and industry initiatives promoting gender diversity, are also necessary. The integration of emerging areas like sustainability, entrepreneurship, emotional intelligence, marketing, and supplier relationship management offers new opportunities for women to contribute to the industry's evolution. By addressing these barriers and leveraging the identified opportunities, it is possible to create a more inclusive and equitable supply chain industry, benefiting both the industry and society.

This qualitative research study delves into the intricate dynamics of how organizations adapt to supply chain disruptions during crises, offering profound insights into the strategies, practices, and challenges encountered in enhancing supply chain agility. Through in-depth interviews with supply chain managers across diverse industries, key themes such as proactive risk management, technological integration, collaboration with supply chain partners, and adaptive leadership have emerged as crucial determinants of agility and resilience. Additionally, the study highlights the significance of organizational culture, effective communication, and external factors such as regulatory requirements and market dynamics in shaping supply chain agility. By embracing a holistic approach that integrates these multifaceted factors, organizations can bolster their capacity to anticipate, detect, and respond to disruptions, thereby maintaining or enhancing overall performance even in the face of uncertainty and complexity. The insights gleaned from this research are poised to inform theory development, guide managerial practice, and influence policy-making in the realm of supply chain management, equipping organizations with the knowledge and tools needed to navigate future disruptions successfully.

This qualitative research investigates how supply chain innovations drive marketing differentiation in consumer goods companies. In a competitive global marketplace, firms are increasingly leveraging advanced supply chain management (SCM) practices to enhance operational efficiency and create distinctive market positions. The study explores five key supply chain innovations—digitalization, sustainability practices, predictive analytics, agile supply chain models, and collaborative partnerships—and their impact on marketing differentiation strategies. Data were collected through semi-structured interviews with 20 executives and managers from leading consumer goods companies, analyzing themes related to innovation adoption, challenges, and outcomes. Findings indicate that digital technologies such as IoT, AI, and blockchain are pivotal in improving supply chain visibility, optimizing inventory management, and enabling real-time decision-making, thereby supporting personalized customer experiences and agile responses to market dynamics. Sustainability practices, including sustainable sourcing and green logistics, emerge as critical drivers of brand reputation and consumer trust, aligning with growing consumer preferences for eco-friendly products. Predictive analytics facilitate better demand forecasting and pricing strategies, while agile supply chain models enhance flexibility and responsiveness in delivering products faster to market. Despite benefits, challenges include integrating innovations with legacy systems, managing resistance to change, and addressing data security concerns. Strategies for overcoming these barriers include leadership commitment, cross-functional collaboration, talent development, and strategic partnerships. By embracing these strategies and innovations, consumer goods companies can strengthen their competitive positioning, enhance customer satisfaction, and achieve sustainable growth in a rapidly evolving marketplace.

This qualitative research explores consumer perceptions of supply chain responsiveness and its impact on brand loyalty within the apparel industry. The study investigates how consumers perceive supply chain practices such as reliability, agility, and sustainability, and examines their influence on brand loyalty decisions. Thirty participants, representing diverse demographics and purchasing behaviors, were interviewed to gather insights into their awareness, expectations, and experiences related to supply chain responsiveness. Findings reveal that consumers prioritize supply chain reliability, expecting brands to consistently deliver high-quality products, accurate sizing, and timely responses to market trends. Sustainability practices also emerged as a significant factor, with consumers favoring brands that demonstrate ethical sourcing and environmental responsibility. Technology plays a crucial role in enhancing supply chain responsiveness, as consumers value real-time updates, personalized experiences, and seamless transactions. Moreover, the study underscores the impact of supply chain disruptions on brand trust and loyalty, highlighting the importance of resilience and contingency planning in supply chain management. Brands that effectively navigate disruptions through agile strategies can enhance consumer trust and loyalty, even in challenging circumstances. Overall, this research contributes to understanding the intricate relationship between supply chain dynamics, consumer perceptions, and brand loyalty in the apparel industry. It offers practical implications for apparel brands seeking to enhance consumer satisfaction, differentiate themselves in a competitive market, and foster sustainable growth through strategic supply chain management.

This qualitative research explores the integration of sustainability into procurement practices through the perspectives of supply chain practitioners. The study examines key challenges, strategies, and perceived benefits associated with sustainable procurement across diverse industries. Data were collected via semi-structured interviews with purposively sampled participants renowned for their expertise in procurement and sustainability. Thematic analysis revealed that while regulatory compliance, supplier engagement, and cost considerations pose significant challenges, strategies such as collaborative partnerships, embedding sustainability criteria into procurement contracts, and leveraging technology are pivotal in promoting sustainable procurement. Participants highlighted benefits including enhanced brand reputation, improved operational efficiencies, and strengthened stakeholder trust. Leadership commitment and organizational culture emerged as critical drivers of successful sustainable procurement initiatives, influencing employee engagement and organizational resilience. Looking forward, emerging trends such as circular economy principles and the integration of sustainability into corporate strategies are identified as transformative for future procurement practices. The study underscores the strategic importance of sustainability in enhancing organizational resilience, mitigating risks, and creating long-term economic, environmental, and social value. By addressing challenges, leveraging effective strategies, and embracing emerging trends, organizations can position themselves as leaders in sustainable procurement, contributing positively to global sustainability goals and gaining competitive advantage.

The qualitative research on the influence of supply chain risk management (SCRM) on marketing strategies during economic uncertainty explores the complex interplay between these two critical areas. Conducted through in-depth interviews with industry professionals across various sectors, the study examines how organizations manage supply chain risks and adapt their marketing strategies in response to challenges such as natural disasters, geopolitical tensions, economic downturns, and pandemics. The findings reveal that these risks significantly impact marketing efforts by causing supply shortages, delays, increased costs, and demand fluctuations, necessitating rapid adjustments in promotional activities, pricing strategies, and communication with customers. Key strategies for integrating SCRM with marketing include leveraging technology for real-time supply chain monitoring, building strong supplier relationships, diversifying supply sources, and enhancing communication and collaboration between supply chain and marketing teams. These practices enable organizations to enhance their resilience and responsiveness, ensuring that marketing strategies are aligned with the evolving realities of the supply chain. The study also identifies challenges such as organizational silos, lack of cross-functional collaboration, resistance to change, and limited technological capabilities, which can hinder effective integration. Addressing these barriers through fostering collaboration, investing in technology, and promoting change management is essential for achieving successful integration. The outcomes of this integration include improved supply chain resilience, enhanced customer satisfaction, increased marketing agility, and a stronger competitive position. The research underscores the importance of a holistic and adaptive approach to integrating SCRM with marketing strategies, providing valuable insights for organizations seeking to navigate economic uncertainty and sustain their growth in a rapidly changing environment.

This qualitative research explores the adoption of blockchain technology in supply chain management, aiming to understand the drivers, barriers, and implications associated with its integration. Through in-depth interviews and thematic analysis, insights are gathered from key stakeholders in the supply chain ecosystem. The findings reveal a complex landscape, with stakeholders recognizing blockchain's potential to enhance transparency, efficiency, and trust while acknowledging challenges related to technical complexities, regulatory uncertainties, and organizational barriers. Despite these challenges, participants express optimism about blockchain's transformative potential, citing opportunities for improved traceability, supply chain resilience, and sustainability. Collaboration, governance, and ecosystem development emerge as critical factors for driving blockchain adoption within supply chains, alongside the need for continuous education and capacity-building initiatives. Overall, the study underscores the importance of addressing challenges and fostering a culture of innovation and collaboration to unlock the full potential of blockchain-enabled supply chains.

This study investigates the impact of information sharing on supply chain resilience by exploring the experiences and insights of supply chain professionals through qualitative research. Information sharing has become increasingly recognized as a vital component in enhancing the ability of supply chains to anticipate, respond to, and recover from disruptions. Through semi-structured interviews with 22 supply chain professionals across various industries, the study delves into the mechanisms through which information sharing influences supply chain resilience, the challenges faced, and the role of enabling factors such as technology and organizational culture. The findings reveal that effective information sharing enhances supply chain visibility, coordination, and adaptability. Enhanced visibility allows supply chain partners to monitor real-time operational data, facilitating early detection of potential disruptions. Improved coordination enables better alignment of activities, reducing inefficiencies and mitigating the bullwhip effect. Adaptability is bolstered through the timely exchange of information, allowing for rapid adjustments to changing conditions. However, the study also identifies significant barriers to effective information sharing, including concerns about data security, competitive advantage, and trust among partners. Trust and strong relationships emerge as critical factors for successful information sharing, highlighting the need to build and maintain trust to facilitate open communication. The role of technology is emphasized, with digital platforms, blockchain, and the Internet of Things (IoT) identified as key enablers of efficient and secure information exchange. The study concludes that fostering a supportive organizational culture and leadership commitment to transparency and collaboration, along with tailoring information-sharing strategies to specific supply chain contexts, is essential for enhancing supply chain resilience. This research contributes to the understanding of the impact of information sharing on supply chain resilience and provides practical insights for organizations aiming to strengthen their resilience in an increasingly complex global business environment.

This qualitative study explores the relationship between supply chain responsiveness (SCR) and customer loyalty within the e-commerce sector. E-commerce has revolutionized global commerce, driven by technological advancements and shifting consumer behaviors. Central to e-commerce success is the ability to meet customer expectations swiftly and reliably, necessitating agile supply chain management (SCM) practices. SCR in e-commerce encompasses the capacity to adapt to dynamic market demands, minimize disruptions, and enhance customer satisfaction through efficient logistics, inventory management, and last-mile delivery. Through in-depth interviews with customers, e-commerce platform managers, and supply chain practitioners, this study investigates key themes, challenges, strategies, and impacts associated with SCR and customer loyalty. Findings reveal that customers prioritize fast order fulfillment, reliable service quality, personalized experiences, and trustworthy interactions, all of which significantly influence their loyalty and advocacy behaviors. Challenges identified include inventory management complexities, logistical hurdles in last-mile delivery, and the need for effective supplier communication. Strategic approaches to enhance SCR include leveraging data analytics for demand forecasting, adopting agile SCM practices, integrating customer feedback into service improvements, and fostering collaborative relationships with suppliers. These strategies not only optimize operational efficiency but also cultivate enduring customer relationships based on satisfaction, trust, and loyalty. The study concludes that improved SCR practices lead to increased customer satisfaction, repeat purchases, and positive word-of-mouth, thereby strengthening competitive advantage and sustainability in the e-commerce marketplace.

This study explores the multifaceted role of culture in supply chain collaboration, focusing on how cultural differences shape communication, trust-building, negotiation, conflict resolution, risk management, and ethical standards. Utilizing a qualitative methodology, semi-structured interviews were conducted with 25 supply chain professionals from diverse cultural backgrounds and industries. The findings reveal that high-context cultures favor indirect communication and nuanced information exchange, which can lead to misunderstandings with partners from low-context cultures who prefer direct and explicit communication. Trust-building practices vary significantly, with high uncertainty avoidance cultures emphasizing formal agreements and procedural rigor, while low uncertainty avoidance cultures prioritize personal relationships and demonstrated reliability. Negotiation strategies also diverge, reflecting the underlying values of collectivism versus individualism, impacting the tactics and outcomes of supply chain negotiations. Conflict resolution approaches differ, with high power distance cultures favoring hierarchical and mediated solutions, and low power distance cultures preferring direct and egalitarian methods. The study highlights the need for adaptability to cultural changes and the development of cultural intelligence as essential competencies for managing cross-cultural supply chains. Additionally, cultural differences in risk management approaches and governance mechanisms affect the coordination and resilience of supply chains, while varying ethical standards influenced by cultural norms necessitate culturally sensitive strategies for promoting corporate social responsibility. The insights gained from this research underscore the importance of understanding and leveraging cultural differences to build stronger, more productive supply chain relationships, contributing to the broader literature on culture and supply chain management and offering practical implications for enhancing global supply chain collaboration.

The dynamic and unpredictable nature of modern supply chains necessitates the development of resilient systems capable of withstanding various disruptions. This qualitative study examines the impact of collaborative practices on supply chain resilience, providing an in-depth analysis of their contributions to the robustness and adaptability of supply chains. Through extensive interviews with industry professionals, including supply chain managers, logistics coordinators, and strategic planners, the study identifies key collaborative practices—such as information sharing, joint decision-making, and coordinated response strategies—that significantly enhance resilience. These practices facilitate proactive risk management, improve response times during disruptions, and foster innovation through shared knowledge and resources. Thematic analysis of the collected data reveals that strong relationships among supply chain partners and integrated approaches that leverage each participant's strengths are crucial for effective risk mitigation and recovery. Additionally, the study underscores the role of technology in enabling real-time information sharing and decision-making, which are essential for effective collaboration. The findings highlight the importance of investing in robust collaborative networks and adopting supportive technologies to enhance communication and coordination. This research contributes to the existing body of knowledge by offering a nuanced understanding of how strategic implementation of collaborative practices can build more resilient supply chains. It provides practical recommendations for businesses seeking to improve their resilience, emphasizing the qualitative aspects of collaboration and its impact on supply chain management. Overall, this study presents a comprehensive exploration of how collaboration can bolster supply chain resilience, offering valuable insights for practitioners and scholars focused on creating stable and sustainable supply chain operations in the face of growing uncertainties.

This qualitative research explores the impact of digital transformation on supply chain collaboration, delving into its implications for organizational dynamics, processes, and outcomes. Through in-depth interviews with key stakeholders in diverse industries, insights are gathered into how digital technologies reshape collaboration within supply chains. Findings reveal a shift towards greater connectivity, visibility, and agility enabled by digital platforms and ecosystems, fostering innovation and value creation. However, challenges such as data security, organizational silos, and trust issues hinder the realization of collaborative potential. The study underscores the importance of embracing digital technologies, fostering a collaborative culture, and prioritizing trust and transparency to unlock the full benefits of digital collaboration. Moving forward, future research should focus on exploring evolving dynamics, identifying best practices, and developing frameworks for effective implementation in diverse organizational contexts. By leveraging digital transformation, organizations can enhance their supply chain capabilities, strengthen competitiveness, and drive sustainable growth in an interconnected, digitalized world.

This qualitative research study explores the multifaceted impacts of digital transformation on supply chain processes within contemporary business environments. Through in-depth interviews with industry professionals, the study investigates the implications of digitalization for visibility, collaboration, resilience, and innovation within supply chains. The findings highlight the opportunities presented by digital technologies for enhancing operational efficiency, mitigating risks, and creating value across supply chain networks. However, the study also underscores the challenges and barriers that organizations face in their digital transformation journey, including integration complexity, data security, and organizational culture. The research emphasizes the importance of strategic investments in digital capabilities, change management, and organizational culture to capitalize on the opportunities presented by digital transformation while addressing the associated challenges. By doing so, organizations can build agile, resilient, and competitive supply chains capable of thriving in an increasingly digitalized and interconnected world.

The renewable energy sector plays a pivotal role in addressing climate change and achieving sustainable development goals. However, the sector faces challenges related to price inflation and supply chain disruptions, which can impede its growth and resilience. This qualitative research explores supply chain resilience strategies adopted by companies in the renewable energy sector to mitigate the impact of price inflation and disruptions. Through semi-structured interviews with key industry stakeholders, the study identifies several key themes. Supplier diversification emerges as a crucial strategy for mitigating risks associated with geopolitical tensions and trade restrictions. Inventory management plays a pivotal role in ensuring continuity in operations amidst supply chain disruptions, with a focus on optimizing inventory levels of critical components. The adoption of digital technologies offers significant potential for enhancing supply chain visibility, transparency, and responsiveness, although integration challenges remain. Collaboration and partnerships within the industry are essential for sharing resources, knowledge, and best practices, fostering innovation and collective problem-solving. Sustainable practices are integral to supply chain resilience, aligning with broader industry trends towards environmental stewardship and social responsibility. Overall, the findings highlight the multifaceted nature of supply chain resilience in the renewable energy sector and the interconnectedness of various strategies and practices. Moving forward, companies must adopt a proactive and adaptive approach to supply chain management, integrating these strategies and practices into their operations to navigate uncertainties and drive sustainable growth. This study contributes to the understanding of supply chain resilience in the renewable energy sector and provides valuable insights for industry stakeholders, policymakers, and researchers.

Sustainable supply chain management (SSCM) represents a critical strategy for the electronics industry to balance economic objectives with environmental and social responsibility across complex global production networks. This multiple case study analysis investigates SSCM integration within leading Korean electronics manufacturers Samsung, LG, and Hyundai. In-depth qualitative data, focus groups, and sustainability report analysis reveals the policies, practices, results and implementation barriers related to incorporating sustainability criteria across procurement, manufacturing, distribution and recycling functions. Findings show sustainability considerations increasingly driven by cost, risk, reputational and regulatory factors, with vertical coordination initiatives helping transfer knowledge to assist suppliers on compliance and emissions reductions. Yet substantial obstacles persist around monitoring, coordination, transparency and technical capabilities, especially amongst lower tiers. The paper discusses how common reporting standards, ethical sourcing certification and partnerships can accelerate electronics supply chain sustainability. By mapping integration achievements and gaps, this study informs managerial best practices and policy reforms toward promoting socially and ecologically responsible models for Korea's vital export industry as it navigates rising stakeholder pressures.

The study investigates the influence of power dynamics on supply chain decision-making processes through a qualitative lens, aiming to understand how various forms of power impact interactions, relationships, and strategic outcomes within supply chains. Using semi-structured interviews with supply chain managers and executives from diverse industries, the research explores the multifaceted nature of power, identifying key sources such as economic leverage, expertise, resource control, and network centrality. Findings reveal that power dynamics significantly shape decision-making by determining negotiation outcomes, governance structures, and operational efficiencies. Economic power, often exercised by larger firms, enables them to dominate negotiations and impose favorable terms, creating pressures on smaller partners and potentially leading to conflicts. Expertise and resource control allow firms with specialized knowledge or unique inputs to influence product development and process innovation, further dictating supply chain configurations. The study differentiates between coercive and non-coercive power strategies, showing that while coercive power enforces compliance, it can erode trust and collaboration. Non-coercive power, on the other hand, promotes positive relationships through incentives and collaborative approaches, fostering trust and alignment of supply chain objectives. Governance structures imposed by dominant firms often reflect their strategic priorities but can burden less powerful partners, highlighting the need for balanced oversight. Power also plays a crucial role in risk management, resilience, sustainability, and innovation within supply chains, with digitalization introducing new dimensions of influence. The research underscores the importance of balanced and equitable power dynamics to enhance cooperation, resilience, and innovation in supply chains. These insights provide valuable implications for practitioners and scholars in developing more effective and adaptive supply chain strategies.

In today's globalized economy, supply chain disruptions present significant challenges, impacting businesses' operational continuity and efficiency. This study delves into the ways businesses navigate these disruptions, with a particular emphasis on qualitative insights into risk management practices. The complexity and interconnectivity inherent in modern supply chains make them vulnerable to a broad spectrum of disruptions, ranging from natural disasters and geopolitical conflicts to technological failures and pandemics. Effective supply chain risk management requires a structured approach to identifying potential risks, evaluating their likelihood and potential impact, and formulating robust mitigation strategies. Employing a qualitative research methodology, this study gathers in-depth insights from semi-structured interviews with supply chain managers, industry experts, and executives. The findings underscore the necessity of proactive risk identification and comprehensive assessment processes. Advanced technologies, including artificial intelligence (AI), the Internet of Things (IoT), and blockchain, are highlighted as crucial tools for enhancing visibility and responsiveness within supply chains. Strategies such as diversifying suppliers and maintaining safety stock emerge as vital components of risk mitigation, ensuring supply continuity in the face of disruptions. Strong relationships with suppliers are pivotal, facilitating better information sharing and collaborative problem-solving. Leadership commitment to risk management and fostering a culture of resilience within organizations is also critical. Training programs and simulation exercises are identified as effective means of preparing employees to handle disruptions. Furthermore, adherence to regulatory compliance and a focus on sustainability are integral to maintaining long-term stability and reducing the risk of future disruptions.

Green supply chain management (GSCM) is fundamentally growing as a key component of sustainability, owing to its ability to improve supply chain competitiveness and performance within firms. The body of literature on GSCM within the manufacturing sector in developing countries such as South Africa is still limited. The study examined the relationships between GSCM practices, dynamic capabilities, and supply chain performance in the South African manufacturing sector. The study was quantitative, involving a sample of 402 supply chain professionals drawn from the manufacturing sector across the four provinces of the country. Hypotheses were tested using structural equation modelling based on the SMART PLS technique. Eco-design Green distribution and green training impacted positively on dynamic capabilities, the latter of which in turn is linked to improved agility, reliability, and reduced supply chain costs. The study validates the importance of GSCM as a driver of dynamic capabilities and performance in manufacturing environments within developing countries such as South Africa.

This research investigates the challenges and opportunities associated with supply chain transparency and traceability in the renewable energy sector. Using a qualitative methodology, the study involved semi-structured interviews with key stakeholders, including industry experts, supply chain managers, regulatory officials, and NGO representatives. The findings reveal that the complexity and global span of renewable energy supply chains pose significant hurdles for ensuring transparency and traceability. Variability in the maturity of traceability systems across companies further complicates the landscape, with some companies benefiting from advanced systems while others struggle with cost and technical barriers. Technological advancements, especially blockchain, offer promising solutions but require standardization and scalability to be effective. Regulatory frameworks play a crucial role, yet inconsistencies across jurisdictions create compliance challenges, underscoring the need for harmonized standards. Collaboration and partnerships are essential, providing platforms for sharing best practices and developing common standards. Enhanced transparency can lead to operational efficiencies, improved consumer trust, and stronger market positioning. Integrating sustainability into supply chain practices is fundamental, aligning with the increasing emphasis on ESG criteria among investors and stakeholders. Education and capacity-building, particularly for suppliers in developing countries, are vital for promoting transparency. Leadership and corporate culture are critical in driving these efforts, with strong commitment from the top necessary to implement effective practices. This study contributes valuable insights for stakeholders in the renewable energy sector, offering a foundation for future research and policy development aimed at advancing sustainable and ethical supply chain practices. The findings highlight the need for a holistic approach that integrates transparency and traceability into broader sustainability and business strategies.

Supply chain risk management (SCRM) is a critical aspect of contemporary business operations, necessitated by the complex and interconnected nature of global supply chains. This qualitative research delves into the intricacies of SCRM through in-depth interviews with industry experts, aiming to unravel the multifaceted nature of supply chain risks and the strategies employed for mitigation. Key themes emerged, including the diverse sources of risks encompassing operational, financial, environmental, and geopolitical factors, highlighting the need for a comprehensive approach to risk management. Challenges such as limited visibility, resource constraints, and organizational silos were identified, underscoring the importance of addressing these barriers to enhance SCRM effectiveness. Strategies for risk mitigation encompassed technological investments for enhanced visibility and predictive capabilities, collaboration and information sharing among supply chain partners, and the integration of sustainability principles into risk management practices. Leadership, organizational culture, and continuous learning emerged as critical factors in driving effective SCRM practices, emphasizing the need for proactive and adaptable approaches to navigate evolving risks. Overall, this study contributes to the existing body of knowledge on SCRM by providing valuable insights for practitioners and academics, and underscores the importance of holistic and proactive approaches to enhance supply chain resilience and agility in today's dynamic business environment.

Digital transformation is revolutionizing supply chain management, profoundly influencing marketing effectiveness across industries. This qualitative study explores the impact of digital transformation on supply chains and its implications for marketing strategies. Through in-depth interviews, case studies, and document analysis, the research elucidates how digital technologies such as IoT, blockchain, AI, and advanced analytics are reshaping supply chain dynamics. Key findings highlight enhanced supply chain visibility, improved decision-making capabilities, and strengthened collaboration among supply chain partners. These technological advancements empower organizations to optimize inventory management, anticipate market trends, and deliver personalized customer experiences, thereby enhancing operational efficiency and customer satisfaction. Furthermore, the study underscores the role of digital transformation in promoting sustainability and ethical practices within supply chains. Technologies like blockchain facilitate transparent and traceable supply chains, supporting initiatives for responsible sourcing and environmental stewardship. Despite the transformative benefits, the study identifies challenges including significant investment requirements, integration complexities, and data security concerns. Strategic approaches to technology adoption, robust cybersecurity measures, and employee training are essential for overcoming these challenges and maximizing the benefits of digital transformation. Overall, this study contributes to understanding how digital transformation drives innovation in supply chain management and enhances marketing effectiveness. By embracing digital technologies and aligning supply chain strategies with marketing objectives, organizations can navigate competitive landscapes, meet evolving consumer expectations, and achieve sustainable growth in the digital era.

This qualitative study investigates the adoption of Lean Principles in Supply Chain Management (SCM), aiming to explore the motivations, challenges, and outcomes associated with Lean implementation across diverse organizational contexts. Through semi-structured interviews and thematic analysis, insights were gleaned from stakeholders involved in SCM processes, revealing the critical role of organizational culture, leadership commitment, and strategic alignment in driving successful Lean initiatives. The findings underscore the importance of fostering a culture of continuous improvement, where employees are empowered to proactively identify and address inefficiencies. Leadership emerged as pivotal in setting the tone, providing resources, and championing Lean initiatives, while strategic alignment ensured integration with broader organizational goals and objectives. Operational practices and processes were central, highlighting the need for customization and contextual adaptation in Lean implementation. Despite the potential benefits, the outcomes and impact of Lean adoption varied depending on factors such as organizational maturity and industry context. The study also revealed broader cultural and organizational changes catalyzed by Lean adoption, fostering innovation, collaboration, and adaptability. In summary, this study contributes to our understanding of Lean adoption in SCM, offering practical insights for organizations seeking to enhance efficiency and competitiveness in today's dynamic business landscape.

Consumer trust in supply chain certifications plays a pivotal role in shaping contemporary consumer behavior and marketing effectiveness. This qualitative research investigates consumer perceptions of supply chain certifications and their impact on purchasing decisions and brand loyalty. Through semi-structured interviews and focus group discussions with 30 participants, the study explores themes such as credibility, transparency, perceived value, and the influence of certifications on consumer trust. Findings reveal that consumers value certifications that signal ethical sourcing practices and sustainability commitments, viewing them as assurances of product quality and social responsibility. Credibility and transparency in certification processes emerged as critical factors influencing consumer trust, while perceived benefits such as environmental sustainability and fair labor practices positively influenced purchase intentions. Moreover, certifications were found to enhance brand loyalty by aligning with consumers' ethical values and beliefs. However, the study identifies challenges including high certification costs, complexity in compliance, and consumer skepticism, which hinder broader adoption and effectiveness of certifications. The implications of these findings suggest that businesses can enhance consumer trust and market competitiveness by investing in rigorous certification standards, clear communication strategies, and sustainable practices. Addressing barriers through improved transparency and consumer education is crucial for maximizing the impact of certifications on ethical consumption. Future research directions include longitudinal studies on certification impacts and comparative analyses across industries and global markets to further enrich understanding of consumer behavior and certification influences.

This study explores the barriers to adopting green supply chain practices from the perspective of industry leaders. By conducting qualitative interviews with key decision-makers in various sectors, the research uncovers the complexities and challenges faced in integrating sustainable practices into supply chain operations. The findings highlight significant obstacles such as cost implications, lack of regulatory support, technological limitations, and resistance to change within organizations. Additionally, the study reveals that while there is a growing awareness and commitment towards sustainability, practical implementation remains fraught with difficulties. The insights gained from industry leaders provide a nuanced understanding of the multifaceted nature of these barriers, offering valuable guidance for businesses and policymakers aiming to promote greener supply chains.

This study investigates the pivotal role of leadership in driving sustainable supply chain initiatives (SSCI), highlighting the multifaceted ways through which leaders influence the successful integration and implementation of sustainability practices within supply chains. Using a qualitative approach, the research involved semi-structured interviews with leaders and managers from diverse industries, complemented by document analysis and thematic analysis to capture the complexities of leadership in SSCI. The findings reveal that visionary leadership, characterized by a clear and compelling sustainability vision, plays a crucial role in aligning organizational goals with sustainable practices, inspiring collective action, and fostering a shared commitment to long-term environmental and social objectives. Stakeholder engagement emerged as a critical factor, with leaders who prioritize open communication and collaboration successfully building trust, leveraging expertise, and co-creating innovative solutions to sustainability challenges. Additionally, the study highlights the importance of fostering a culture of innovation, where leaders support experimentation, risk-taking, and the adoption of new technologies and processes that enhance sustainability. Ethical leadership, emphasizing integrity, transparency, and accountability, is identified as essential for gaining stakeholder support and reinforcing the legitimacy of SSCI. Furthermore, the integration of sustainability into organizational culture, driven by leadership, is crucial for aligning individual and organizational behaviors with sustainability goals. The ability of leaders to navigate challenges, adapt to global supply chain complexities, and utilize robust sustainability metrics is also emphasized as key to sustaining SSCI. The study concludes that effective leadership is integral to the success of SSCI, offering valuable insights for organizations aiming to enhance their sustainability performance and contributing to the broader understanding of leadership’s role in sustainable supply chain management.

This study investigates how organizations adapt their procurement practices in response to supply chain disruptions, aiming to enhance resilience and ensure operational continuity. Through qualitative research involving interviews with procurement professionals and industry experts, the study identifies key adaptive strategies employed by organizations, including supplier diversification, enhanced inventory management, digital transformation, supplier collaboration, and contingency planning. These strategies are explored in depth, highlighting their implementation challenges and the outcomes achieved. Despite facing obstacles such as financial constraints, technological barriers, and supplier resistance, organizations have demonstrated a proactive approach in leveraging these strategies to mitigate risks and improve supply chain resilience. The findings reveal that adaptive procurement strategies have led to significant outcomes, including strengthened supplier relationships, increased operational efficiency, better risk management, and competitive advantage. These outcomes underscore the strategic importance of agility, technological integration, collaborative partnerships, and effective leadership in responding to disruptions and maintaining competitiveness. The study also discusses implications for practice and policy, emphasizing the need for continued investment in technology, collaboration, and resilience-building initiatives across supply chains. Overall, this research contributes to the understanding of how organizations can adapt and innovate in the face of dynamic supply chain challenges, providing insights that can guide future research and inform strategic decision-making in procurement and supply chain management.

Today’s export-based manufacturers face the need to implement green supply chains more efficiently in order to overcome environmental barriers in increasingly competitive export markets and to improve export performance. This study examines the structural relationship between environmental collaboration, green innovation capacity, and performance based on the findings of previous studies in order to identify the factors affecting the green supply chain management (GSCM) performance of Korean export-based manufacturers. The study finds that environmental collaboration in the green supply chain environment is an important driver of green innovation capacity for export-based Korean manufacturers. It also finds that green innovation capacity has a positive effect on export performance through environmental performance. This study establishes a theoretical basis for the systematic study of the structural mechanisms of green supply chains and suggests strategic directions for export-based manufacturing firms’ successful GSCM implementation.

This qualitative study explores the influence of ethical supply chain practices on brand equity from the perspective of consumers. In-depth interviews were conducted with 30 participants to examine their attitudes, perceptions, and behaviors towards brands that emphasize ethical considerations in their supply chain operations. Thematic analysis revealed several key findings. Transparency and authenticity emerged as critical factors influencing consumer trust and perceptions of brand integrity. Participants valued brands that communicated clearly and honestly about their ethical sourcing practices, viewing transparency as indicative of reliability and ethical commitment. Ethical considerations significantly influenced consumer purchase decisions, with participants emphasizing the importance of factors such as fair labor practices, environmental sustainability, and responsible sourcing in shaping their perceptions of product quality and brand value. Brands that integrated these ethical principles into their supply chain management were perceived as offering higher-quality products, which enhanced consumer willingness to pay a premium and bolstered brand reputation. The study also highlighted varying levels of consumer awareness and engagement with ethical supply chain practices, underscoring the importance of effective communication and consumer education. Ethical supply chain practices were found to foster brand loyalty and trust, with brands perceived as ethical and socially responsible enjoying stronger consumer relationships and loyalty. Overall, the findings suggest that ethical supply chain practices play a crucial role in enhancing brand equity by aligning business operations with consumer values and expectations. The study contributes to existing literature by providing empirical insights into the mechanisms through which ethical considerations influence consumer perceptions and behaviors towards brands.

This qualitative research explores the intricate relationship between cultural influences on supply chain practices and their implications for marketing strategies. Cultural dimensions such as individualism versus collectivism, uncertainty avoidance, and contextuality significantly shape decision-making processes, risk management strategies, and relationship dynamics within global supply chains. Through semi-structured interviews with supply chain managers, marketing executives, and cultural experts across diverse industries and regions, this study investigates how cultural values impact supply chain operations and consumer engagement strategies. Key findings highlight that collectivist cultures prioritize consensus-building and long-term relationships, fostering trust and collaboration among supply chain partners. In contrast, individualist cultures emphasize efficiency and accountability but may face challenges in relationship building. Risk management practices vary with cultural orientations towards uncertainty, influencing the adoption of structured versus flexible approaches to mitigate disruptions. In terms of marketing implications, the study underscores the importance of cultural sensitivity in crafting effective strategies. High-context cultures require marketing messages that resonate emotionally through implicit communication and cultural symbolism, while low-context cultures prefer clear, direct messaging focusing on product benefits. The study concludes by advocating for cultural competence as a strategic imperative for global businesses, enabling them to leverage cultural diversity for innovation and competitive advantage. It emphasizes the need for continuous adaptation to cultural nuances and market dynamics to foster inclusive collaboration and achieve sustainable growth in a globalized economy.

The integration of supply chain analytics and Customer Relationship Management (CRM) systems represents a critical strategy for organizations seeking to enhance operational efficiency and customer-centricity in today's competitive business environment. This qualitative study investigates the motivations, strategies, challenges, and outcomes associated with integrating supply chain analytics with CRM systems across diverse industries. Motivations for integration include gaining a unified view of customer data, improving decision-making capabilities, enhancing operational efficiency, and ensuring strategic alignment across organizational functions. Strategies employed by organizations include cross-functional collaboration, investment in scalable technology platforms, and leadership commitment to drive successful integration initiatives. Despite the potential benefits, the integration process presents challenges such as data integration complexities, technical interoperability issues, and organizational resistance to change. Addressing these challenges requires robust technological solutions, effective change management strategies, and a proactive approach to data governance and security. The study identifies significant outcomes from integration efforts, including improved operational efficiency through streamlined processes and optimized resource allocation, enhanced customer insights leading to personalized experiences, and strengthened strategic decision-making supported by real-time analytics.

This study investigates green logistics strategies adopted by businesses to enhance sustainability within their supply chains, particularly focusing on reducing carbon footprints and environmental impacts associated with transportation and distribution activities. Through qualitative analysis and interviews with supply chain managers, industry experts, and sustainability officers, this research provides insights into motivations, strategies, challenges, and benefits related to green logistics practices. Key findings highlight the critical role of aligning green logistics with corporate sustainability goals. Advanced technologies such as telematics, GPS tracking, and data analytics are instrumental in optimizing transportation routes, reducing fuel consumption, and minimizing emissions. Additionally, strategies like using eco-friendly vehicles, energy-efficient warehouse operations, and implementing reverse logistics are identified as effective means to mitigate environmental impacts. Collaboration and partnerships with suppliers, logistics providers, and stakeholders are essential for sharing best practices and fostering joint initiatives. Despite benefits such as cost savings and enhanced corporate reputation, challenges include high initial investments, the absence of standardized metrics for environmental impact, and regulatory complexities. However, regulatory compliance also acts as a driver for green logistics adoption and presents opportunities for improving sustainability performance. The integration of sustainability goals with logistics strategies underscores the interdisciplinary nature of sustainable supply chain management. This holistic approach encompasses aspects of entrepreneurship, emotional intelligence, marketing, and supplier relationship management.

This study explores the critical role of supply chain management (SCM) in shaping marketing strategies in emerging markets, where rapid economic growth and dynamic consumer behavior present both challenges and opportunities. Utilizing a qualitative approach, the research synthesizes insights from industry professionals across various sectors to elucidate how effective SCM practices can enhance marketing outcomes. Findings reveal that flexibility in supply chain operations is indispensable for adapting to the volatile market conditions typical of emerging economies, enabling companies to respond swiftly to changes in consumer demand and market trends. Advanced technologies such as predictive analytics, artificial intelligence, and the Internet of Things are identified as key enablers, providing real-time insights that align supply chain processes with marketing objectives. The ability to customize products and services to local preferences, supported by agile supply chains, emerges as a crucial factor in gaining a competitive edge. Cost management and optimization through efficient supply chain practices allow for competitive pricing and effective promotions, essential in price-sensitive markets. The study also highlights the importance of managing regulatory compliance, mitigating risks, and enhancing customer experience through integrated supply chain strategies. Cultural considerations and local market knowledge are critical for aligning product features and marketing messages with consumer expectations. Additionally, sustainability is becoming increasingly relevant, with environmentally conscious supply chains enhancing brand image and supporting marketing strategies. The impact of e-commerce and the role of supplier relationships further underscore the need for cohesive SCM and marketing integration. This research provides a comprehensive framework for understanding how supply chain capabilities can be leveraged to achieve marketing success in emerging markets, offering practical insights for companies seeking to navigate these complex environments effectively.

Supply chain transparency and traceability have become increasingly important in today's globalized and interconnected business environment. This qualitative research explores the challenges and perspectives of industry practitioners regarding supply chain transparency and traceability. Drawing on semi-structured interviews with a diverse group of supply chain professionals, the study identifies key themes including difficulties in achieving visibility beyond immediate suppliers, data fragmentation and inconsistency, barriers to technology adoption, regulatory compliance, cultural and organizational factors, impacts on supplier relationships, and the influence of the COVID-19 pandemic and sustainability goals. The findings highlight the complex nature of these challenges and the need for collaborative, multi-stakeholder approaches to address them effectively. Despite the challenges, the study also reveals the potential benefits of transparency and traceability for enhancing supply chain resilience, sustainability, and stakeholder trust. Moving forward, companies must leverage technological innovations, establish clear communication channels with suppliers, navigate regulatory complexities, and foster a culture of transparency and accountability within their organizations. Future research should focus on practical strategies for implementing transparency and traceability initiatives, as well as evaluating their impact on supply chain performance and sustainability outcomes.

In contemporary marketing and consumer behavior research, supply chain transparency has emerged as a critical determinant of brand image and consumer trust. This qualitative study explores how transparency in supply chain communication shapes brand perception and influences consumer behavior. Through in-depth interviews with marketing professionals, consumers, and supply chain managers, this research examines the impact of transparent practices on consumer trust, brand loyalty, and market differentiation. Findings reveal that transparent disclosure of sourcing, production methods, and sustainability initiatives enhances consumer perception of brand authenticity and ethical responsibility. Effective communication strategies such as detailed product labeling, interactive digital content, and third-party certifications play a pivotal role in educating consumers and reinforcing brand credibility. Despite the benefits, the study identifies challenges including global supply chain complexity, lack of standardized metrics, and economic considerations associated with transparency implementation. Technological advancements like blockchain and data analytics offer solutions to improve supply chain visibility and traceability, supporting brands in meeting ethical standards and consumer expectations. Moreover, transparency facilitates effective crisis management and reputation recovery by enabling brands to promptly address supply chain issues and maintain consumer trust during disruptions. The research highlights cultural and regional variations in consumer expectations regarding transparency, underscoring the need for brands to tailor communication strategies to local values and preferences. As brands navigate these complexities, prioritizing transparency not only strengthens consumer relationships but also positions them as leaders in ethical business practices. Ultimately, this study contributes to understanding the strategic importance of supply chain transparency in fostering sustainable brand growth and resilience in a competitive global market.

Supply chain disruptions pose significant challenges to organizations, highlighting the critical importance of resilience in contemporary supply chains. This qualitative research explores the implications of supply chain disruptions on organizational resilience, drawing insights from interviews with supply chain managers and executives across various industries. The study identifies key factors that contribute to resilience, including agility, collaboration, risk management, strategic planning, technology integration, leadership, and organizational culture. Through thematic analysis, the research elucidates how these factors interact to enable organizations to manage and recover from disruptions effectively. Findings underscore the importance of agility in adapting to changing circumstances, collaboration with stakeholders to coordinate responses, and proactive risk management to anticipate and mitigate disruptions. Strategic planning and technology integration emerge as vital enablers of resilience, along with effective leadership and a resilient organizational culture that fosters adaptability and continuous improvement. The implications of supply chain disruptions extend beyond operational and financial impacts to include reputational and relational dimensions, emphasizing the importance of transparent communication and stakeholder engagement. The practical insights offered by this study provide guidance for organizations seeking to enhance their resilience and ensure continuity of operations in an increasingly complex and dynamic supply chain environment.

This qualitative study investigates how supply chain disruptions affect brand loyalty by analyzing consumer experiences during crises. Through in-depth interviews with diverse participants, the research explores the nuanced factors shaping consumer perceptions and behaviors when supply chains face challenges. Findings reveal that trust is pivotal, with transparent communication and consistent updates fostering consumer confidence and loyalty. Brand reputation emerges as crucial, influencing perceptions of reliability and ethical conduct during disruptions. Effective crisis management strategies, including agility and proactive communication, mitigate negative impacts on brand loyalty. Consumer decision-making is influenced by the availability of substitutes and perceptions of disruption severity, highlighting the importance of brand resilience and continuity. Emotional responses, such as frustration and anxiety, significantly influence consumer loyalty, underscoring the role of empathetic engagement and support from brands. Aligning with consumer expectations and delivering on promises are essential for sustaining loyalty and reducing the risk of consumer defection. The study concludes that navigating supply chain disruptions requires brands to prioritize trust, reputation, crisis management, consumer-centric strategies, emotional intelligence, and alignment with consumer expectations. These insights contribute to a deeper understanding of consumer behavior in crisis contexts and provide strategic implications for brands seeking to enhance resilience and maintain loyalty in dynamic market environments.

We study a two-echelon supply chain made up of a supplier and a manufacturer, both of which can reduce their component/product carbon emissions. With the vertical technology spillovers, we explore the optimal decisions of centralized and decentralized supply chains with price dependent demand and propose coordination strategy for the decentralized supply chain. Considering the cost contraction effectiveness of the technology spillovers, the centralized and decentralized game theoretic models of a two-echelon supply chain are developed to investigate optimal decisions of pricing and carbon emissions reduction. Through a systematic comparison and numerical analysis, we show that the profits of both players and the entire supply chain improve with the effect of technology spillovers increasing. Carbon emissions reduction will be taken by various protective measures so that the supplier and the manufacturer who do not innovate can hardly share the results of innovating via the “free-riding” methods when the technology spillover is relatively small. We also propose a revenue-cost sharing contract through bargaining to enhance the performance of the decentralized supply chain.

Supply chain flexibility plays a pivotal role in enabling organizations to adapt their marketing strategies to evolving consumer preferences in dynamic market environments. This qualitative study explores how supply chain flexibility dimensions—responsiveness, agility, resilience, and sustainability—impact marketing strategy adaptation. Through semi-structured interviews and document analysis, insights were gathered from industry practitioners across diverse sectors. Key findings highlight that responsive supply chains facilitate quick adjustments in production, distribution, and sourcing to meet changing consumer demands. Agility enables rapid reconfiguration of operations to capitalize on market opportunities and respond to disruptions effectively. Resilient supply chains mitigate risks and maintain continuity during crises, safeguarding customer satisfaction and brand reputation. Integrating sustainability practices not only meets regulatory standards but also aligns with consumer preferences for eco-friendly products, enhancing corporate social responsibility. Technological advancements such as AI, IoT, blockchain, and cloud computing enhance supply chain visibility, optimize decision-making, and support real-time responsiveness. Despite benefits, challenges like legacy systems, organizational silos, resistance to change, and resource constraints hinder effective implementation. Overcoming these barriers requires strategic leadership, cross-functional collaboration, and continuous investment in technology and talent. Embracing supply chain flexibility empowers organizations to navigate complexities, drive innovation, and sustain competitive advantage. By aligning supply chain capabilities with marketing strategies, companies can enhance market responsiveness, customer satisfaction, and long-term growth in today's dynamic business landscape

This qualitative study explores the transformative role of digital technologies in enhancing supply chain efficiency and marketing effectiveness across diverse industries. The integration of Internet of Things (IoT), artificial intelligence (AI), blockchain, and advanced analytics has reshaped organizational practices, enabling real-time data collection, analysis, and decision-making in supply chain management (SCM) and marketing. Through semi-structured interviews with 25 professionals, including supply chain managers, marketing executives, and IT specialists, insights were gathered into the adoption, integration, and impact of digital technologies within organizational contexts. Key findings highlight IoT's contribution to enhancing supply chain visibility, predictive maintenance, and operational efficiency through continuous monitoring and data-driven insights. AI technologies support demand forecasting, inventory optimization, and personalized marketing strategies, improving customer engagement and satisfaction. Blockchain enhances supply chain transparency, traceability, and security, reducing risks associated with fraud and ensuring compliance with regulatory standards. Advanced analytics provide organizations with actionable insights into consumer behavior and market trends, guiding strategic decision-making and optimizing marketing campaigns. Despite these benefits, organizations face challenges such as technological complexity, integration issues, data privacy concerns, and organizational resistance to change. Strategic planning, leadership support, and investment in digital infrastructure are essential for overcoming these challenges and maximizing the potential of digital technologies. Future research directions include exploring sustainability initiatives in digital SCM, advancing AI-driven analytics, and understanding digital transformation in emerging markets.

The abstract of the study on the challenges and opportunities of supply chain digitalization encapsulates the primary findings and their implications from the perspectives of industry leaders. This qualitative research investigated how senior executives across diverse sectors perceive and manage the transition to digital supply chains. Interviews with twenty industry leaders revealed key challenges such as data integration, cybersecurity, organizational resistance, and financial constraints. Data integration issues were particularly pronounced, as participants struggled with unifying disparate data sources from legacy and modern systems, creating barriers to achieving cohesive digital frameworks. Cybersecurity emerged as a critical concern due to the increased vulnerability of digital supply chains to cyber threats, necessitating robust and proactive security measures. Organizational resistance, driven by employee apprehensions about job displacement and technological unfamiliarity, highlighted the need for effective change management practices, including clear communication and training. Financial constraints, especially for small and medium-sized enterprises (SMEs), underscored the difficulty of justifying the substantial investments required for advanced digital technologies. Despite these challenges, the study identified significant opportunities associated with digitalization, including enhanced operational efficiency, improved visibility, predictive analytics, and better customer satisfaction. Digital tools were found to streamline processes, reduce manual intervention, and provide real-time insights into supply chain performance, thus facilitating more informed decision-making and swift responses to disruptions. The accelerated adoption of digital technologies during the COVID-19 pandemic demonstrated their essential role in enhancing supply chain resilience and agility. Additionally, the integration of sustainability goals through digitalization supported resource optimization and waste reduction, aligning with broader corporate social responsibility objectives. The findings suggest that while the path to digital transformation is complex, the benefits of improved efficiency, decision-making, customer satisfaction, and sustainability present compelling incentives for organizations to invest in and embrace digital supply chain solutions.

Supply chain transparency plays a crucial role in shaping consumer perceptions and building brand trust in today's competitive marketplace. This qualitative study explores the impact of supply chain transparency on consumer behavior, focusing on its influence on brand trust and purchase decisions. Through semi-structured interviews with 30 participants, the research examines consumer attitudes towards transparency, highlighting key factors that influence trustworthiness and credibility perceptions of brands. The findings reveal that consumers prioritize brands that demonstrate openness about their sourcing, production practices, and ethical standards, viewing transparency as a critical indicator of corporate responsibility and integrity. Factors such as product safety, environmental sustainability, and labor practices within supply chains emerge as significant concerns driving consumer preference for transparent brands. Demographic insights indicate that younger consumers and those with higher education levels exhibit heightened sensitivity to transparency issues, underscoring a generational and educational divide in consumer expectations. Moreover, income levels influence the perceived importance of transparency, with higher-income participants showing greater preference for brands that prioritize ethical and sustainable practices. Challenges associated with supply chain transparency, including information overload and concerns about greenwashing, highlight the complexities brands face in effectively communicating their ethical commitments to consumers. The study concludes by advocating for strategic transparency initiatives that integrate sustainability, technology-enabled verification, and stakeholder engagement to build consumer trust and competitive advantage. By addressing these insights, brands can navigate the evolving landscape of consumer expectations and regulatory requirements, fostering long-term relationships based on trust and ethical business practices.

This qualitative research investigates the pivotal role of Human Resource Management (HRM) in enhancing supply chain effectiveness. Through semi-structured interviews with 25 professionals across various industries, the study explores how HRM practices influence key aspects of supply chain management (SCM), including talent management, training and development, leadership, organizational culture, and technology integration. Findings highlight the strategic alignment between HRM and SCM as crucial for optimizing supply chain performance and responsiveness. Effective talent management strategies, such as recruitment, development, and succession planning, emerged as critical factors in ensuring operational stability and innovation within supply chains. Training programs were identified as instrumental in equipping employees with the necessary skills to navigate technological advancements and market complexities, fostering collaboration and enhancing decision-making capabilities. Leadership development initiatives were also found to be pivotal in promoting organizational effectiveness and fostering a culture of continuous improvement. The study further underscores the role of HRM in cultivating a collaborative and inclusive organizational culture that enhances communication, trust, and teamwork among supply chain stakeholders. Additionally, the integration of digital technologies and sustainability considerations emerged as transformative trends shaping modern supply chains, with HRM practices playing a crucial role in facilitating technological adoption and promoting environmentally responsible practices. Addressing challenges such as resource constraints, regulatory compliance, economic uncertainties, and global supply chain complexities remains crucial for organizations aiming to optimize HRM practices and achieve sustainable supply chain performance. Overall, this research contributes to a deeper understanding of how HRM can drive innovation, collaboration, and resilience within supply chains, positioning organizations for long-term success and growth.

This study explores the role of stakeholder engagement in enhancing supply chain sustainability within the renewable energy sector. Through a qualitative research approach, including in-depth interviews with key stakeholders such as government agencies, industry associations, renewable energy companies, community groups, and environmental organizations, the research reveals the complexity and significance of effective stakeholder engagement. Stakeholders highlighted diverse motivations, including environmental, social, economic, and regulatory concerns, driving their participation. The study underscores the importance of tailored engagement strategies that recognize stakeholder heterogeneity and address specific needs and expectations. Collaborative approaches, such as public-private partnerships and multi-stakeholder initiatives, were identified as crucial for pooling resources, sharing knowledge, and addressing common challenges. However, challenges related to power imbalances, conflicting interests, and communication barriers were also noted. Government policies and regulatory frameworks were found to play a pivotal role in shaping stakeholder engagement practices and sustainability outcomes. Regulatory uncertainty and inconsistency were cited as significant concerns that could undermine sustainability initiatives. Community engagement emerged as a critical factor, with local communities often directly impacted by renewable energy projects. Meaningful engagement, including consultation and benefit-sharing mechanisms, is essential for building trust and securing social acceptance. Emotional intelligence and marketing strategies were recognized as important tools for effective stakeholder engagement, emphasizing the role of empathy, active listening, and clear communication. The findings of this study highlight the need for a holistic and integrated approach to stakeholder engagement and supply chain sustainability in the renewable energy sector. By addressing diverse stakeholder needs, fostering collaboration, and aligning policies with sustainability goals, stakeholders can work together to accelerate the transition towards a more sustainable energy future.

This study explores the dynamic interplay between supply chain integration and marketing strategies in achieving customer satisfaction. Through a qualitative approach involving semi-structured interviews with supply chain and marketing professionals, the research delves into how these traditionally distinct functions can be aligned to enhance operational efficiency and deliver superior customer experiences. Findings reveal that strategic alignment between supply chain management (SCM) and marketing fosters better coordination of product availability and service delivery, thereby meeting customer expectations consistently and enhancing brand loyalty. Information sharing and technological integration emerge as critical enablers, facilitating real-time data exchange and collaborative decision-making. The study also identifies challenges such as organizational silos, cultural resistance, and technological constraints that impede seamless integration, highlighting the need for proactive strategies to foster cross-functional collaboration. Additionally, the evolving roles of sustainability and customer-centricity are emphasized as key drivers for differentiating brands and achieving competitive advantage. By integrating sustainable practices and adopting a customer-centric approach, organizations can build stronger customer relationships and enhance their market position. The research underscores the importance of leadership support, investment in technology, and a collaborative organizational culture in overcoming integration barriers. The study’s findings provide actionable insights for organizations aiming to optimize their SCM and marketing strategies, drive innovation, and sustain growth in an increasingly complex and competitive business environment. This research contributes to the growing body of knowledge on supply chain and marketing integration, offering practical recommendations for achieving customer satisfaction and long-term success.

Brand communication and supply chain management are critical components of value co-creation in B2B markets, yet their interplay and implications remain underexplored in current literature. This qualitative study investigates how these elements synergistically contribute to mutual value creation among businesses. Through semi-structured interviews with senior executives and managers from diverse industries, key insights were gleaned regarding the strategic alignment of brand communication strategies with supply chain practices. Findings underscore the importance of authenticity, transparency, and consistency in brand messaging to build credibility and foster stakeholder trust. Supply chain management emerged as pivotal in supporting effective brand communication, facilitated by advancements in AI, blockchain, IoT, and cloud computing, enhancing operational efficiency and responsiveness across global networks. Entrepreneurship and emotional intelligence were identified as crucial drivers of innovation and collaboration within B2B contexts, augmenting organizational agility and resilience. Furthermore, the integration of sustainable practices within supply chain operations was found to enhance brand reputation and mitigate risks associated with environmental and ethical considerations. The study highlights actionable insights for practitioners, emphasizing the strategic integration of brand communication and SCM capabilities to navigate complexities, capitalize on emerging opportunities, and foster sustainable growth. This research contributes to a deeper understanding of the multifaceted dynamics shaping B2B interactions and provides a foundation for future research endeavors. By aligning brand communication strategies with SCM practices and leveraging technological advancements, businesses can enhance competitive advantage, cultivate enduring relationships with stakeholders, and achieve sustainable success in a dynamic global marketplace.

The present qualitative study delves into the sustainability practices within supply chain management, emphasizing insights garnered from leading global firms. With sustainability becoming an imperative across industries, understanding how top firms integrate sustainable practices within their supply chains offers valuable lessons for broader implementation. The investigation draws on interviews, case studies, and existing literature to identify key strategies, challenges, and outcomes associated with sustainable supply chain management. Findings reveal a comprehensive approach involving the adoption of green technologies, ethical sourcing, and stakeholder engagement, all of which contribute to enhanced environmental and social performance. The discussion highlights the critical role of leadership, innovation, and collaboration in driving sustainability, underscoring the need for continuous improvement and adaptation. Ultimately, the study concludes that while significant progress has been made, ongoing efforts and commitment are essential for achieving long-term sustainability goals in supply chain management.

This qualitative research investigates the effectiveness of certification programs in ensuring supply chain sustainability within the renewable energy sector. Through interviews and content analysis, the study explores stakeholder perceptions, challenges, and impacts of certification initiatives. Findings reveal diverse motivations driving certification adoption, including regulatory compliance, market differentiation, and corporate social responsibility. However, challenges such as greenwashing and limited transparency undermine the credibility and effectiveness of certification programs. Despite these challenges, certification initiatives drive incremental improvements in environmental performance and stakeholder engagement, fostering a culture of continuous improvement and innovation. Multi-stakeholder collaboration and context-specific approaches are essential to address regional disparities and promote sector-wide transformation. Strategies for improvement include strengthening monitoring and enforcement mechanisms, integrating emerging technologies, and aligning certification standards with broader sustainability goals. Overall, certification programs offer a pathway for promoting transparency, accountability, and responsible business practices within the renewable energy supply chain, contributing to the transition towards a more sustainable and resilient energy future.

There are two purposes for this article. The first purpose is to perform a reiew of previous research on global supply chain management (GSCM) principles that can adapt and survive adversity, such as the COVID-19 pandemic. The second purpose is to put forth a conceptual framework for the GSCM that is sustainable in the event of future turbulence similar to that experienced during the COVID-19 pandemic. With regard to the issues raised, the article posits the following questions. Is there, perhaps, a sustainable post-COVID-19 pandemic GSCM? Can the COVID-19 pandemic-related international logistics system (GSC) turbulences be predicted with certainty using these sustainable post-COVID-19 pandemic GSCM concepts? Putting it all together, the paper concludes that, while debatable, sustainable GSCM is feasible and can be accomplished utilizing JIT, supply chain mitigation, and supply chain visibility, as demonstrated by the manufacturing firms referenced in the article.

This qualitative study explores consumer perceptions of supply chain sustainability and its impact on buying decisions. Through in-depth interviews and focus groups, the research investigates the multifaceted factors influencing consumer behaviors towards sustainable products. Findings reveal that environmental impact, social responsibility, transparency, economic considerations, and cultural influences are pivotal in shaping consumer attitudes. While consumers express strong motivations to support sustainability, practical barriers such as higher costs and limited availability often hinder consistent adoption of sustainable practices. Effective communication strategies, including transparency reports and sustainability certifications, emerge as crucial in bridging the gap between consumer intentions and actions. The study underscores the importance of aligning corporate sustainability initiatives with consumer expectations to build trust and foster sustainable consumption patterns. Insights suggest a need for targeted interventions and policy measures to address barriers and promote broader adoption of sustainable behaviors. By understanding and responding to consumer concerns, businesses can enhance their sustainability strategies and contribute to a more environmentally and socially responsible marketplace.

Agile procurement has emerged as a transformative strategy for organizations striving to maintain competitiveness in a rapidly evolving marketplace. This qualitative research investigates the implementation, benefits, challenges, and outcomes of agile procurement practices in supply chain management. Through semi-structured interviews and case studies across diverse industries, this study explores how agile procurement enhances organizational adaptability and responsiveness. Key findings reveal that agile procurement enables organizations to swiftly adjust strategies in response to market fluctuations and customer demands, fostering increased customer satisfaction and loyalty. The integration of advanced technologies, including AI and blockchain, facilitates real-time data analysis, optimizing procurement processes and enhancing supply chain efficiency. Organizational culture emerges as a critical factor in successful agile procurement, with leadership support and a collaborative environment driving cultural change towards agility and innovation. Despite its benefits, challenges such as resistance to change and the need for significant technology investments are identified, requiring careful change management and strategic alignment. Case studies illustrate the versatility of agile procurement across sectors, showcasing its role in enhancing operational efficiencies, innovation capabilities, and overall supply chain performance. In conclusion, agile procurement offers organizations a strategic framework to navigate complexities and uncertainties effectively, capitalizing on market opportunities while mitigating risks. Embracing agile principles fosters a resilient organizational culture capable of adapting to dynamic market conditions. Future research should focus on further refining agile procurement strategies to address emerging challenges and sustain competitive advantage in the global marketplace.

Aligning supply chain and marketing functions is crucial for high-tech startups aiming to successfully launch new products in competitive markets. This qualitative research explores the strategies, challenges, benefits, and best practices associated with supply chain and marketing alignment in high-tech startups. Through a detailed analysis of case studies and semi-structured interviews with industry professionals, the study identifies key insights into how startups can effectively integrate these functions to enhance operational efficiency, market responsiveness, customer satisfaction, and risk management. The findings reveal that successful alignment requires the formation of cross-functional teams, leveraging integrated technologies like CRM and ERP systems, establishing regular inter-departmental communication, and developing joint performance metrics. These strategies foster collaboration and ensure that supply chain and marketing efforts are coordinated towards shared goals. However, startups face challenges such as differing departmental objectives, resource constraints, communication barriers, and technological limitations, which hinder effective alignment. Benefits observed from effective alignment include improved operational efficiency through streamlined processes, enhanced market responsiveness to adapt quickly to changing demands, increased customer satisfaction by delivering products that meet market expectations, and better risk management through proactive identification and mitigation of supply chain and market risks. Best practices identified include fostering a culture of collaboration, investing in technology for data integration and transparency, aligning strategic objectives across functions, and continuously monitoring and adjusting alignment strategies. Integration of broader elements such as sustainability, entrepreneurship, emotional intelligence, marketing, and supplier relationship management further enriches the alignment framework. This study contributes to a deeper understanding of how high-tech startups can strategically align their supply chain and marketing functions to achieve competitive advantage and sustainable growth in dynamic market environments.

In today's globalized business environment, multinational corporations (MNCs) face significant challenges in achieving and sustaining effective supply chain integration across diverse cultural contexts. This qualitative research explores the influence of cultural factors on supply chain integration within MNCs, employing in-depth interviews and thematic analysis to uncover key insights. Findings reveal the complex interplay between culture and supply chain practices, highlighting challenges related to cross-cultural communication, trust-building, decision-making, and organizational culture alignment. However, the study also identifies opportunities for leveraging cultural diversity as a source of competitive advantage, emphasizing the importance of cultural intelligence and cross-cultural competence for supply chain professionals. The implications of the research extend to managerial practice, suggesting the development of culturally sensitive strategies for supply chain integration and investment in cultural training and development programs. Moreover, the study underscores the need for a holistic approach to supply chain integration that considers not only technical and operational aspects but also cultural and social dimensions. While the research offers valuable insights, limitations such as the qualitative nature of the study and the focus on supply chain managers' perspectives should be considered. Future research could address these limitations and explore the interdependencies among various contextual factors to enhance our understanding of cultural influences on supply chain integration in MNCs.

This study investigates the adoption of emerging technologies in procurement within supply chain management, focusing on the transformative potential of artificial intelligence (AI) and blockchain. Through a qualitative approach, involving semi-structured interviews with procurement professionals and technology experts, the study explores how these technologies enhance operational efficiency, optimize inventory management, and improve supply chain transparency and trust. AI-driven predictive analytics were found to significantly enhance demand forecasting, inventory optimization, and supplier performance evaluation, fostering data-driven decision-making and proactive risk management. Blockchain technology ensures secure and transparent transactions, facilitating compliance with ethical sourcing standards and reducing risks associated with counterfeit goods. Despite these benefits, organizations face substantial challenges in adopting these technologies, including data security concerns, integration complexities with existing IT infrastructure, and skills shortages in AI and blockchain expertise. Leadership commitment and organizational readiness are identified as crucial enablers for overcoming these barriers and driving successful technology adoption. The study also highlights the strategic importance of supplier relationship management, emphasizing how emerging technologies enhance real-time collaboration, performance insights, and contractual transparency. By addressing these challenges and leveraging technological innovations strategically, organizations can achieve sustainable growth, resilience, and competitive advantage in an increasingly digital and interconnected global economy. The findings contribute to advancing knowledge on procurement innovation and offer valuable insights for organizations seeking to navigate the complexities of technology-driven procurement practices. Future research directions may explore the long-term impact of technology adoption on supply chain dynamics, sustainability initiatives, and organizational performance.

Digital transformation is revolutionizing inventory management practices within supply chains, offering unprecedented opportunities and challenges for businesses worldwide. This study explores the impact of digital technologies on inventory management, focusing on the adoption of IoT sensors, RFID tags, AI-driven analytics, and cloud-based systems. Through a qualitative research approach encompassing interviews with industry professionals and secondary data analysis, the study examines key themes including enhanced inventory visibility, improved accuracy, advanced demand forecasting, and streamlined supply chain collaboration. Findings reveal that digital technologies significantly enhance inventory visibility by providing real-time tracking and data integration capabilities. This facilitates accurate inventory monitoring and decision-making, reducing errors and optimizing inventory levels to meet fluctuating demand effectively. AI-driven analytics and machine learning models emerge as pivotal tools for predictive demand forecasting, enabling businesses to anticipate market trends and adjust inventory strategies accordingly. Additionally, cloud-based systems and electronic data interchange (EDI) foster improved communication and coordination among supply chain partners, enhancing overall operational efficiency. Despite these benefits, challenges such as system integration complexities, high implementation costs, data quality management, cybersecurity risks, and regulatory compliance issues are prevalent. Successful adoption of digital inventory management solutions requires strategic planning, investment in technology infrastructure, and organizational readiness to navigate these challenges effectively. This study contributes to the understanding of how digital transformation reshapes inventory management practices, offering insights for researchers and practitioners alike to leverage digital technologies for enhanced supply chain performance and competitive advantage

This qualitative research investigates the role of collaborative planning in synchronizing supply chain and marketing activities among multinational companies (MNCs). Collaborative planning integrates traditionally separate functions to enhance operational efficiency, customer responsiveness, and strategic alignment. The study employs semi-structured interviews with key informants from diverse MNCs across industries and geographies to explore practices, challenges, and outcomes associated with collaborative planning initiatives. Findings highlight the pivotal role of cross-functional collaboration and advanced technologies, such as artificial intelligence and big data analytics, in improving demand forecasting accuracy, optimizing inventory management, and enabling personalized marketing strategies. Challenges include organizational resistance, cultural barriers, and the complexity of aligning global strategies. Strategic outcomes encompass improved operational efficiency, cost savings, enhanced customer satisfaction, and strengthened competitive advantage. Moreover, the integration of sustainability goals underscores the importance of environmental responsibility and regulatory compliance in collaborative planning frameworks. The study also identifies emerging trends in digital transformation and agile supply chains shaping future practices. Overall, collaborative planning emerges as a strategic imperative for MNCs to navigate complexities, capitalize on opportunities, and sustain growth in a globalized marketplace.

The integration of supply chain data analytics with marketing strategies has become increasingly critical for organizations seeking to enhance customer insights and competitive advantage in today's dynamic business environment. This qualitative research explores the intersection of these two disciplines, focusing on implementation strategies, benefits, challenges, and future directions. Through semi-structured interviews with industry experts and stakeholders, key themes emerged, highlighting the importance of cross-functional collaboration, technological integration, and robust data governance in achieving effective integration. The study identifies significant benefits, including enhanced customer insights, improved operational efficiencies, and competitive advantage through personalized marketing strategies and optimized supply chain management. However, challenges such as data silos, technological complexities, and regulatory compliance issues pose barriers that require strategic solutions and organizational commitment. Future directions point towards the continued evolution of predictive analytics, AI-driven solutions, and sustainability integration, shaping the future landscape of supply chain management and marketing. Proactive engagement with regulatory frameworks and ethical considerations will be crucial in navigating these challenges and building trust with consumers. Ultimately, this research contributes to a deeper understanding of how organizations can leverage data analytics to drive strategic decision-making, enhance customer relationships, and achieve sustainable growth in an increasingly data-driven economy.

This qualitative research investigates the intricate relationship between market dynamics and supply chain sustainability in the renewable energy sector. Amidst the global energy transition, renewable energy has emerged as a crucial player in mitigating climate change and fostering sustainable development. However, ensuring the sustainability of renewable energy supply chains presents complex challenges shaped by various market forces. Through semi-structured interviews and thematic analysis, this study explores how policy frameworks, technological innovation, market competition, consumer preferences, and investor demands influence sustainability practices across the renewable energy supply chain. The findings highlight the critical role of supportive policy environments, technological advancements, and stakeholder collaboration in driving sustainability performance and mitigating risks within renewable energy supply chains. Furthermore, the study identifies challenges such as supply chain complexity, regulatory compliance, and stakeholder engagement, underscoring the need for collaborative efforts and multi-stakeholder partnerships. By addressing these challenges and leveraging opportunities, stakeholders can advance sustainability goals, mitigate climate change impacts, and foster a more resilient and equitable renewable energy sector. The research contributes to a deeper understanding of market dynamics and supply chain sustainability in the renewable energy sector, offering insights for policymakers, industry stakeholders, and sustainability practitioners to inform evidence-based decision-making and drive positive change.

This study explores the impact of supply chain visibility (SCV) on marketing strategies within the fast-moving consumer goods (FMCG) industry. In a rapidly evolving market characterized by complex supply chains and dynamic consumer demands, SCV offers a transformative capability by providing real-time data and insights into supply chain operations. Through semi-structured interviews with industry practitioners, the research identifies several key themes: enhanced demand forecasting, increased consumer trust through transparency, improved marketing agility, and the integration of advanced technologies. Findings suggest that SCV significantly improves the accuracy of demand forecasts by providing timely insights into inventory levels, production schedules, and market conditions. This enhanced forecasting aligns supply chain capabilities with marketing efforts, reducing stockouts and optimizing promotional activities. Moreover, SCV fosters consumer trust by enabling transparency regarding product sourcing and ethical practices, which can be effectively communicated in marketing campaigns to build brand loyalty. The agility provided by SCV allows companies to quickly adjust their marketing strategies in response to market disruptions and shifts in consumer preferences, making their campaigns more resilient and responsive. Advanced technologies such as IoT, blockchain, and analytics further enhance the benefits of SCV, providing deeper insights and more sophisticated capabilities for marketing. The study also highlights the importance of cross-functional collaboration between supply chain and marketing teams in leveraging SCV data effectively. Despite challenges such as the need for significant investment and organizational change, the advantages of SCV in enhancing marketing strategies and overall organizational performance are substantial. The research underscores SCV's critical role in shaping effective marketing strategies, offering FMCG companies a path to greater efficiency, agility, and consumer engagement in a competitive landscape.

This research aims to explore the complex interplay between supply chain resilience (SCR), digital supply chain (DSC), and sustainability, focusing on the moderating influence of supply chain dynamism. The goal is to understand how these elements interact within the framework of contemporary supply chain management and how they collectively contribute to enhancing sustainability outcomes. The sample size is 300 CEOs and managers. The study approach integrates quantitative research methods. Structural equation modeling (SEM) is utilized to quantitatively analyze the direct and indirect effects of SCR and DSC on sustainability. The numerous surveys we conduct among supply chain ecosystem stakeholders provide a rich picture of practical implications and contextual nuances. In sum, our early findings generally support a positive relationship between SCR and sustainability in and of itself decrying the need for more resilient supply networks for sustainability. We further find the beneficial impact of digital technologies in promoting sustainability via enhancing environmental control and controlling for efficiency in supply chains. We also offer evidence to show that supply chain dynamism compounds the positive logic between SCR and DSC and sustainability. As a final word, it must be noted that our work speaks to the burgeoning Supply Chain Dynamism as moderator literature by examining the direct and contingent effects of SCR and DSC on not only performance but sustainability. By shedding light on the moderating role of dynamism, the study provides fresh insights into the multifaceted nature of supply chain management and sustainability practices. The study's findings enhance theoretical understanding by elucidating the synergistic effects of SCR, DSC, and sustainability in dynamic supply chain settings. It augments existing theoretical frameworks by integrating concepts of resilience, digitalization, and sustainability into a comprehensive model. Practical and economical, the research offers actionable guidance for organizations aiming to improve sustainability performance through resilient and digitally advanced supply chains. By acknowledging the role of supply chain dynamism, managers can tailor strategies to manage disruptions effectively and leverage digital innovations. Economically, adopting sustainable practices can result in cost savings and competitive advantages. The research emphasizes the importance of aligning supply chain strategies with sustainability goals to drive long-term value and societal impact.

This qualitative study explores the role of supply chain partnerships in enhancing brand value through collaborative marketing efforts. By analyzing diverse cases from industries including consumer electronics, apparel, automotive, and food and beverage, the research examines how different forms of partnerships—strategic alliances, co-marketing, joint ventures, and supplier integrations—contribute to brand value. The study employed a multiple case study design, incorporating semi-structured interviews, document analysis, and participant observations to gather data. The findings reveal that these partnerships enable companies to leverage complementary strengths, resulting in enhanced innovation, product quality, sustainability, market reach, and ethical standards. Collaborative marketing strategies such as joint product launches, sustainable branding campaigns, and co-developed customer programs are identified as key drivers of brand value, effectively increasing brand awareness, customer loyalty, market share, and perceived quality. Despite challenges like coordination complexity, goal misalignment, cultural differences, and cost management issues, the benefits realized—such as improved brand image, faster time-to-market, and reduced costs—demonstrate the substantial value of effective supply chain partnerships. The study underscores the importance of strategic alignment between supply chain activities and brand objectives, highlighting that successful partnerships foster deeper consumer engagement and stronger market positions. This research provides actionable insights for companies seeking to optimize their supply chain collaborations to enhance brand value, offering a foundation for future studies and practical applications in supply chain management and marketing. The findings contribute to a deeper understanding of how supply chain partnerships can be strategically managed to drive brand excellence in a competitive market environment.

Recycling waste products is an environmental-friendly activity that can bring benefits to accompany, saving manufacturing costs and improving economic efficiency. For the beer industry, recycling bottles can reduce manufacturing costs and reduce the industry's carbon footprint. This paper presents a model for a multi-objective collection-distribution center location and allocation problem in a closed loop supply chain for the beer industry, in which the objective is to minimize total costs and transportation pollution. Uncertainties in the form of randomness and fuzziness are jointly handled in this paper to ensure a more practical problem solution, for which returned bottle sand unusable bottles are considered fuzzy random variables. A heuristic algorithm based on priority-based global-local-neighbor particle swarm optimization (pb-glnPSO) is applied to ensure reliable solutions for this NP-hard problem. A case study on a beer operation company is conducted to illustrate the application of the proposed model and demonstrate the priority-based global-local-neighbor particle swarm optimization.

Supplier Relationship Management (SRM) is a critical aspect of supply chain management, particularly in today's dynamic and interconnected business environment. This qualitative research study explores SRM practices within the context of supply chain dynamics, aiming to understand how organizations manage their supplier relationships to achieve strategic objectives. Through semi-structured interviews, document analysis, and participant observation, key themes emerge, including collaboration, trust, risk management, performance measurement, digital technology integration, sustainability, cultural alignment, supplier development, strategic alignment, emotional intelligence, and marketing perspectives. The findings underscore the importance of collaboration and trust in fostering strategic partnerships with suppliers, mitigating risks, and enhancing supply chain resilience. Effective risk management practices, performance measurement systems, and digital technology integration are essential for improving transparency, efficiency, and responsiveness in SRM. Sustainability considerations highlight the need for aligning SRM practices with corporate social responsibility goals and stakeholder expectations. Cultural alignment, supplier development programs, strategic alignment, emotional intelligence, and marketing perspectives further enrich the understanding of how organizations navigate their supplier relationships. This study contributes to the body of knowledge on SRM by providing empirical insights into the practices, challenges, and opportunities associated with managing supplier relationships in dynamic supply chains. The findings offer valuable guidance for practitioners and policymakers seeking to enhance their SRM practices and achieve competitive advantage in today's complex business landscape.

This qualitative research explores the influence of Corporate Social Responsibility (CSR) on supply chain sustainability within the renewable energy sector. Through a comprehensive review of existing literature, key themes and patterns are identified, shedding light on the complex dynamics and interrelationships inherent in CSR practices and their impact on supply chain sustainability. The findings highlight the critical role of CSR in driving environmental sustainability, social equity, economic viability, governance mechanisms, and technological innovation across renewable energy supply chains. Environmental sustainability emerges as a priority, with CSR initiatives focusing on reducing carbon emissions, promoting clean energy technologies, and adopting sustainable sourcing strategies. Social equity is emphasized through stakeholder consultation, transparent decision-making, and investments in community development. Economic viability is addressed through considerations of brand reputation, financial performance, and regulatory compliance. Governance mechanisms and regulatory frameworks play a crucial role in shaping CSR practices, with collaborative partnerships and policy advocacy driving industry-wide change. Technological innovation, particularly the integration of blockchain, IoT, and AI, enhances transparency, traceability, and accountability in supply chains. The study concludes by discussing theoretical implications, practical insights, limitations, and avenues for future research, highlighting the importance of CSR in promoting sustainable development in the renewable energy sector.

The paper's objectives are to identify the main benefits, limitations, and challenges facing using Blockchain technology in the Supply Chain Management (SCM). To explore the factors that affect the adoption and application of Blockchain technology in SCM. The study uses a systematic literature review methodology to analyze and compare selected related articles published between 2016 and 2022 on the usage of Blockchain technology in the SCM. Several studies showed that there are many benefits to using Blockchain technology in SCM such as enhanced security, confidentiality, traceability, transparency, data accuracy, privacy, efficiency, accountability, and trust. At the same time, there are many limitations and challenges like scalability, interoperability, legal (regulatory) issues, high implementation and maintenance costs, standardization and information, lack of trust in technology, high energy consumption, limited awareness, integration with current systems, and privacy. Blockchain technology has the potential to revolutionize various industries, but there are still several issues that need to be addressed to fully realize its potential. Understanding the benefits and difficulties of applying Blockchain technology in different industries, including the SCM, is essential in determining its effectiveness and the different strategies needed to assess its application and implementation.

In today's volatile and competitive business landscape, achieving synergy between supply chain agility and marketing flexibility is imperative for organizations striving to enhance resilience and maintain competitiveness. This qualitative study explores the integration of these strategic elements and their impact on organizational performance in turbulent markets. Semi-structured interviews were conducted with key stakeholders from diverse industries to capture insights into adaptation strategies, challenges, and outcomes associated with aligning supply chain agility and marketing flexibility. Findings reveal that supply chain agility, characterized by rapid response capabilities to disruptions and fluctuating demands, is essential for optimizing operational efficiency and maintaining continuity in uncertain environments. Meanwhile, marketing flexibility enables organizations to adjust strategies swiftly based on real-time market insights, enhancing customer engagement and market responsiveness. The study identifies organizational silos, resistance to change, and technological limitations as primary barriers to achieving seamless integration. Benefits of synergy include improved customer satisfaction, accelerated time-to-market for new products, and enhanced competitive advantage through personalized marketing strategies and optimized resource allocation. Moreover, organizations that effectively integrate supply chain agility with marketing flexibility reported greater innovation, employee satisfaction, and sustainable growth.

This qualitative research explores the profound implications of integrating real-time supply chain information on marketing decisions within service industries. Through semi-structured interviews with professionals from logistics, retail, hospitality, healthcare, and telecommunications sectors, the study examines how real-time data enhances demand forecasting, inventory management, personalized marketing approaches, agility in marketing responses, and supplier relationship management. Findings reveal that real-time supply chain information significantly improves accuracy in predicting customer demand and optimizing inventory levels, thereby reducing costs and enhancing service delivery efficiency. Moreover, real-time data enables more targeted marketing strategies through granular customer segmentation and dynamic pricing adjustments based on real-time market dynamics. The agility afforded by real-time information allows companies to swiftly adapt marketing strategies to emerging trends and consumer behaviors, maintaining competitiveness in dynamic service markets. Enhanced supplier collaboration and risk management further underscore the strategic value of real-time supply chain integration, fostering stronger partnerships and supply chain resilience. This study contributes to a deeper understanding of how real-time supply chain information transforms marketing practices in service industries, highlighting its role in improving operational efficiency, customer satisfaction, and overall competitiveness. Future research could explore implementation challenges and long-term impacts across diverse service sectors, providing insights into optimizing the strategic use of real-time data for sustained business success.

The global movement of inputs, raw materials, products, and the marketing of products requires the use of supply chains. Green logistics refers to the set of policies and measures aimed at reducing the environmental impacts generated by logistics activities. The traditional supply chain has a certain inability to adapt to the rules agreed in Coop 15. The Green Supply Chain deals with the distribution flows of goods with a view to generating low environmental impact. The Green Supply Chain (GSC) involves aspects of reducing negative impacts throughout the logistics chain, from raw material suppliers, production to the distribution of the product to the customer. In this way, this article seeks to identify the factors that generate negative impacts in the traditional Supply Chain, thus helping to decarbonize it, and create a path for the development of the GSC and thus avoid interruptions in the distribution flow due to not meeting environmental targets. The main problem in decarbonizing the Supply Chain is its difficulty in complying with the rules agreed by the nations in COOP 15. To this end, a systematic literature review was carried out based on the available literature. Based on various articles and books, the parameters that define a Green Supply Chain and the factors that generate environmental impacts in conventional chains were identified. As a result, it was possible to verify a positive relationship between the carbon emission reduction factors that are linked to the supply chain performance factors found in the literature. Of the factors relating to the decarbonization of supply chains, some were more clearly related, such as reducing carbon emissions, reducing environmental risks and the ability to operate using new technologies. Future research could build on the limitations of this study.

In the current business environment, firms are eager to adopt new technology as they witness and perceive more and more successful business applications of new technologies, e.g., Big Data, Artificial Intelligence (A.I.), Cloud Computing, etc. As one of the disruptive technologies, Blockchain technology (BCT) is now drawing public attention owing to the cryptocurrency phenomenon (e.g., Bitcoin), for which Blockchain serves as the backbone technology. Given certain innovative features of BCT, especially its transparency, traceability, security, efficiency, confidentiality, and immutability, BCT holds out the promise of impacting supply chain operational and financial efficiencies. Recently, the burgeoning of Metaverse and Non-Fungible Token (NFT) has boosted the BCT as state-of-the-art technology to another notch. Motivated by the proliferating adoption of BCT, we conduct a holistic literature review with a focus on the status of research on BCT in the context of Supply Chain Management (SCM). In particular, this Blockchain-centered research reviews the research up to date on the Blockchain application in SCM. It provides holistic review in terms of (1) the functionality of BCT and its salient features; (2) the prevailing and potential applications of BCT; (3) and the business benefits and impact of BCT in SCM. Finally, we substantiate and highlight a variety of research directions.

The rapid evolution of technology has profoundly reshaped supply chain operations across various industries, compelling organizations to adapt swiftly to maintain competitive advantage. This qualitative study delves into the adaptive strategies that organizations employ to navigate the intricate landscape of digital transformation within their supply chains. By conducting comprehensive in-depth interviews with key stakeholders, including supply chain managers, technology officers, and operational staff, this research aims to uncover the multifaceted challenges, opportunities, and best practices associated with integrating digital technologies into supply chain operations. The findings of this study reveal that successful digital transformation in supply chains hinges on several critical factors. Leadership plays a pivotal role in steering the organization through the complexities of technological change, emphasizing the need for visionary and adaptive leaders who can drive strategic initiatives. Organizational culture, characterized by a willingness to embrace change and foster innovation, emerges as a significant enabler of digital transformation. Additionally, strategic planning and a clear roadmap are essential for aligning technological initiatives with business objectives and ensuring seamless integration. Employee training and development are identified as crucial elements in overcoming resistance to change and enhancing digital literacy among the workforce. The study highlights the importance of continuous learning and skill development programs to equip employees with the necessary competencies to leverage new technologies effectively. Furthermore, the research underscores the significance of collaboration and communication across different levels of the organization to foster a cohesive approach to digital transformation. Challenges such as data security concerns, substantial financial investments, and the complexity of integrating diverse technologies are also explored. The insights derived from the interviews provide a nuanced understanding of how organizations can address these challenges by adopting robust cybersecurity measures, securing adequate funding, and leveraging modular and scalable technological solutions. This research contributes valuable empirical insights into the digital transformation journey of supply chain operations, offering practical recommendations for practitioners and scholars. The implications of this study are far-reaching, providing a framework for organizations to navigate the digital landscape successfully. Key recommendations include fostering a culture of innovation, investing in leadership development, prioritizing employee training, and adopting a strategic and holistic approach to digital transformation.

‘‘Sustainable Supply Chain Management’’ (SSCM) has become a hot topic on which eminent researchers are working on every day. However, it is clear that we still observe in this field of research, an artistic vagueness on the fundamental differences between Sustainable Supply Chain Management and Green Supply Chain Management (GSCM) Moreover, it is regrettable to note that previous researchers haven't yet thought about having a specific theory which can be applied to SSCM, the use of macro theories still being observed. In addition, we observe a lack of research in the oil and gas industry especially in Developing Countries when we know that this industry is the most lucrative and polluting. Therefore, this paper’s purpose consists to make a Systematic Literature Review (SLR) of 38 papers published from 2005 to 2023 especially in oil and gas industry and in Developing Countries, in order to make a clear distinction between SSCM and GSCM while highlighting the practices related to them and at the same time, generating a united theory which will bring together the triple bottom line of the SSCM. As findings, the authors built a Conceptual Framework that applies the triple bottom line of the SSCM in oil and gas industry by demonstrating that GSCM which is more related to environmental issues and is a part of the SSCM. Therefore, in order to be more efficient and to have a great impact on their performances, Oil and gas companies should apply SSCM practices rather than GSCM practices which are very different from what is applied in Developed Countries because of certain barriers and pressures.

This qualitative research explores the dynamics of collaborative marketing and supply chain strategies for enhanced product lifecycle management. Through in-depth interviews with industry stakeholders, key themes, challenges, and implications of collaboration emerge. Trust, communication, technology, strategic alignment, and sustainability are identified as critical factors driving successful collaboration. The study highlights the transformative potential of collaboration in driving innovation, efficiency, and customer satisfaction. Despite challenges such as aligning objectives and ensuring data security, collaborative strategies offer significant opportunities for value creation and differentiation. The findings underscore the importance of building trust, leveraging technology, and integrating sustainability considerations in collaborative efforts. Strategic alignment and cultural fit among partners are essential for overcoming differences and achieving common goals. The implications of the research extend to practitioners seeking to enhance collaboration in their organizations and researchers exploring collaborative practices in different industries and contexts. Future research could further explore the impact of collaboration on stakeholder perspectives and outcomes. By addressing challenges and leveraging opportunities, organizations can maximize the benefits of collaborative marketing and supply chain strategies to drive sustainable growth and competitive advantage in today's dynamic business landscape.

This paper applied case study research to design architectures for green-field supply chain integration. The integration design is based on a case study of a supply chain integration of 5 companies, operating in different, but supply chain complimenting industry sectors. The case study research is applied to design and validate the architectures in a real world scenario. The supply chain integration architectures enable the conversion of individual into integrated strategies. The architectures are categorised and the process develops into a conceptual system for identifying the correlations between individual participants’ strategic areas of interest and the integrated supply chain areas of interest. The novelty of this paper is a conceptual system for green-field supply chain integration architectures, which can be applied in real world by supply chain practitioners.

Aluminum is a strategic mineral resource, and China’s aluminum production and consumption is fairly large. However, its supply guarantee is uncertain because of a high dependency on external raw materials. This uncertainty may expand, so finding a way to reduce the uncertainty of aluminum resource supply is especially important. This paper applies the SFA method to analyze the aluminum flows in mainland China from 1996 to 2014, and establishes a supply structure model to measure its supply guarantee degree. The results claim that: (1) China’s aluminum production can satisfy demand and even create a surplus; (2) Domestic self-productive primary and secondary aluminum increased at an annual rate of 12% and 24%; (3) The proportion of self-productive secondary aluminum in the supply structure increased from 7.7% in 1996 to 12.8% in 2014, while that of primary aluminum decreased from 79.6% to 42.8%; (4) The total supply guarantee degree decreased from 87.3% to 55.6% in this period. These results provide a feasible way to solve this plight: the proportion of secondary aluminum in the supply structure should be enhanced, and an efficient aluminum resource recycling system needs to be established as soon as possible to ensure its sustainable supply.

The focus of this paper is on supply chain strategy formulation. A conceptual theory approach is used for investigating and identifying the relationship between multiple elements, dimensions, forces and factors that influence and affect the supply chain strategy formulation in Greenfield context, specific to the slate mining industry. The research study involved secondary data review and series of 20 qualitative interviews, followed by 2 group discussions, one with mining and transportation experts external to the supply chain and one group discussion with supply chain internal experts. Through critical analysis, a number of problems emerge and the process of addressing these problems, results in a new framework for evaluating the relationship between business and supply chain strategy, specific to Greenfield project and integration design context.

The lean supply chain of construction engineering projects is to achieve the maximum satisfaction of the owners' needs in order to effectively achieve the goal of supply chain management. This paper explores an effective method of lean supply chain cost management for construction engineering projects with target cost management, so that each participating unit on the supply chain node can fully utilizes its core competencies to minimize internal consumption and waste, and achieve the optimal overall efficiency of the supply chain. According to the requirements of the goal planning theory of the construction project company, establish a lean supply chain cost planning system for the construction project, realize the basic model of the lean supply chain cost management of the construction project, and set the target cost from the lean project of the construction project. The technical decomposition is established by the process of cost decomposition and cost pressure transmission and sub-target cost planning.

The present article proposes a complete framework for Supply Chain Strategy (SCS) analysis that is adapted to the specific characteristics of the agrifood chain, thereby facilitating management of the former. As a specific case of analysis, the horticultural supply chain, originating in Spain and ending with the European consumer, is analyzed, taking as a reference the marketing companies at origin (mainly social economy companies, i.e.; cooperatives). In addition, a survey of marketing companies is conducted to possibly determine which explicit cooperative growth strategies may include horizontal and vertical collaboration relationships with other members of the chain. The aim is to analyze with whom the cooperative collaborates within the supply chain and the key points of such collaboration. A model analyzing the influence of collaboration on company performance is also considered. The results reveal that, in recent years, aspects related to quality and health have been surpassed and replaced by the concept of sustainability within a framework of collaboration with customers. In any case, it becomes evident that there is a need to expand collaboration within the chain by incorporating the supplier of the supplier, with the aim of making the chain more profitable.

Indonesia has emerged as one of the leading producers and exporters of palm oil, as supported by data from the Central Bureau of Statistics in 2021, which indicate that Indonesian palm oil exports reached an impressive value of US$ 18.44 billion, or IDR 258 trillion, in 2020, marking an 18.43 percent growth compared to the previous year. Furthermore, the domestic market for palm oil and palm kernel oil remains substantial, despite improvements in export quantities. Various industries, including cooking oil refineries, specialty fats, shortening, margarine, bath soaps, and oleochemicals, present potential markets for palm oil (CPO) and palm kernel oil (PKO). The palm oil industry encompasses four related sub-sectors, namely growers, millers, refiners, and oleochemicals, forming an integrated value chain from upstream to downstream. The current focus on environmental, economic, and social sustainability is driving companies to adopt internal green activities and expand their efforts into sustainability supply chain management (SSCM). Implementing SSCM practices is often seen as economically beneficial, as research has demonstrated their positive impact on firm performance from a resource perspective. Within the palm oil industry, a wide range of green management applications are being utilized. This study aims to examine and highlight the existing sustainable management practices across the entire palm oil supply chain, with a particular emphasis on producing high-quality palm oil. To achieve this objective, the paper utilizes a systematic review methodology, The number of papers analyzed were 62 articles published which involves an extensive review of relevant literature to identify research trends, gaps, and issues. The study seeks to contribute to the body of knowledge by expanding the theory of organizational readiness in preparing globally competitive palm oil products. The research findings hold practical significance for practitioners and academics, providing a comprehensive roadmap for implementing green management applications at the organizational level in the palm oil industry's upstream-to-downstream chain.

In modern times, sustainability in supply chain management is one of the keys to boosting the performance of the supply chain, and it enables the accomplishment of SSCM. It has been found in recent years that SSCM with assist of industry 4.0 applications, can benefit splendid productivity and efficiency in the supply chain. The numerous industry 4.0 applications that are involved are Artificial intelligence (AI), Machine Learning (ML), Internet of Things (IoT) Big Data Analytics (BDA), etc. Industry 4.0 with SSCM has gained a lot of interest from various authors and scholars across the world. Healthcare is one of the most critical sectors due to its importance in handling public health. More recently, the COVID-19 pandemic and other viruses (SARS and Ebola) have highlighted supply chain vulnerabilities that are further mitigated by their lean and globalized structures. Covid-19 underlined the need for supply chain visibility problems within the healthcare sector. When the need for medical supplies became urgent and global distribution was disrupted, companies faced the consequences of needing the technology, systems, and plans in place to correctly predict the onslaught. One report shows that about 94 percent of Fortune 1000 companies reported supply chain disruptions due to the COVID-19 global outbreak. Existing studies have discussed supply chain issues and the importance of AI in addressing these challenges. AI, like Industry 4.0 in the healthcare supply chain, is proving to be a game-changer. This paper aims to review and present the various aspects of SSCM and industry 4.0 applications to get a comprehensive literature review, which contains the analysis of multiple articles published from 2010-2020. In addition, the various challenges SSCM and industry 4.0 applications face are identified and discussed. Also, the impact of Industry 4.0 and sustainable practices brings together the healthcare supply chain. This study will help in getting a good understanding of the different industry 4.0 technologies that are important for setting up SSCM.

Keywords: Green human resource management1; Green supply chain management2; Regulation and legislation3; Sustainable development goals4.

With the increasing of China's international status and the acceleration of the process of global economic integration, the internationalization strategy of Chinese enterprises is getting deeper and deeper. This paper analyzes the problems and challenges faced by the international supply chain management of Chinese bamboo weaving and creative products, and puts forward a set of supply chain management model that ADAPTS to the international development. Firstly, the concept, connotation and types of supply chain management are sorted out through literature review. Secondly, this paper analyzes the current situation of international supply chain management of bamboo editing and creative products, and points out the existing problems. Thirdly, based on the theory and practice of international supply chain management, this paper puts forward a set of supply chain management model suitable for the international development of bamboo editing and creative products. Finally, taking a bamboo weaving and creative products enterprise as an example, the application effect of the supply chain management model is empirically analyzed. The results show that the supply chain management model can effectively reduce the cost and improve the efficiency, and is conducive to the international development of bamboo editing and creative products.

Conventional traceability systems in Cambodian agriculture, such as Rubber Supply Chain Management (RSCM), often struggle to provide timely data and fair market prices, leading to mistrust among stakeholders, exploitation by intermediaries, and hindering progress towards ethical sourcing and sustainable practices. This research aims to showcase the potential of integrating blockchain technology, the Internet of Things (IoT), the InterPlanetary File System (IPFS), and Differential Privacy (DP) methods to empower Cambodian rubber farmers. By enhancing transparency, facilitating fair pricing, and promoting sustainable methods in the rubber industry, this integrated approach leverages Hyperledger Fabric (HLF) to create a decentralized and secure system for tracking rubber from its source to the end consumer. Integration with IPFS ensures secure and easily accessible data storage, further enhancing the system’s reliability. Additionally, the implementation of differential privacy techniques safeguards confidential data during information sharing among farmers and supply chain stakeholders, minimizing potential privacy concerns. This comprehensive system encourages consumers to make ethical and sustainable alternative options by providing accessible information on harvesting methods, processing procedures, labor conditions, and environmental impacts. The potential benefits extend beyond Cambodia, serving as a model for other developing countries aiming to modernize and enhance the agricultural distribution networks. Our results show that transaction send rates (TPS) and throughput in systems with and without differential privacy grow with increased transaction volumes. However, the system without differential privacy achieves greater scalability and efficiency above a certain threshold. However, it offers a slightly reduced latency, reflecting a trade-off between privacy and performance efficiency in blockchain-based agricultural traceability systems.

This paper developed a new theory for supply chain architecture, and engineering design that enables integration of the business and supply chain strategies. The architecture starts with individual supply chain participants and derives insights into the complex and abstract concept of green-field integration design. The paper presented a conceptual system for depicting the interactions between business and supply chain strategy engineering. The system examines the decisions made when engineering the business strategy, with regards to the supply chain design. The system derived with a new understanding of how strategies are integrated, and what are the implications for engineering successful strategies. The study revealed that supply chain design is not considered in great detail before architecting the business strategies. Thus, companies consequentially experience supply chain problems that are likely to be detrimental to the growth potentials. The paper also derived with the findings that proactive and pre-emptive involvement of supply chain participants in the strategy engineering process, would lead to a more robust strategic design.

Resilience is a particularly important quality for supply chains in this turbulent environment. Resilience in supply chain is the ability to retain, resume, and recover operations after an intense destructive incident. One of the strategic solutions for managing supply chain disruptions is to establish collaboration and strategic alliances in order to achieve competitive advantage. Therefore, given the increasing publication of articles in areas of strategic alliances and supply chain resilience, it is a good opportunity to review these articles, identify gaps in the current literature, demonstrate links between the two areas, and provide suggestions for future research. For these purposes, a bibliometric analysis has been performed on literature available on the Web of Science database. The distribution of articles based on year and country, influential journals, research areas, authors, affiliations, keywords, citations, and reference co-citation analysis are discussed. Results indicate that studies about strategic alliances, meant to increase resilience, are growing in areas such as “Management”, “Operations research”, “Management science”, and “Business”. Furthermore, the sources could be categorized in five clusters; namely “From knowledge concept to value creation”, “Internal and external relationships”, “Logistics and supply chain performance”, “Intellectual capital and strategic management”, and “Critical success factors and alliances”. This article can be useful for both practitioners and academics who explore the topic of strategic alliances and resilience in supply chain and also offers managers the opportunity to overcome supply chain disruptions and negative consequences of risks by becoming familiar with the key concepts of resilience. The persistence of businesses and supply chains is guaranteed through communicating with partners and even competitors in the light of alliance according to the findings of this research. Managers can pay attention to the integration of the supply chain to improve resilience and increase collaboration between suppliers and customers. Given the research results, strategic alliances can be noted in expanding organizational entrepreneurship, and shaping strategic collaboration networks in light of strategic alliances.

This study aims to summarize the literature on sustainable global supply chain management so that researchers and practitioners can see the trends in the area in a single place. Systematic literature review (SLR) or Content analysis is used as a methodology of this literature review, studies that are published within the time frame of 2010 to 2020 are included in this literature. Dimensions to analyze each article includes; year of publications, methodology of research, data collection type, unit of analysis, industry, a country in which data is being collected, respondents’ types, the theory that is used in the study, dimensions of the sustainability and finally the purpose of study either it is to test the already existing theory or building up a new theory. I found that sustainable global supply chain management is an emerging field and there is potential in the area for researchers to explore the area.

One of the most remarkable features in the 20th century was the digitalization of technical progress, which changed the output of companies worldwide and became a defining feature of the century. The growth of information technology systems and the implementation of new technical advances, which enhance the integrity, agility and long-term organizational performance of the supply chain, can distinguish a digital supply chain from other supply chains. For example, the Internet of Things (IoT)-enabled information exchange and Big Data analysis might be used to regulate the mismatch between supply and demand. In order to assess contemporary ideas and concepts in the field of data analysis in the context of supply chain management, this literary investigation has been decided. The research was conducted in the form of a comprehensive literature review. In the SLR investigation, a total of 71 papers from leading journals were used. SLR has found that data analytics integrate into supply chain management can have long-term benefits on supply chain management from the input side, i.e., improved strategic development, management and other areas.

Effective management of the medicine supply chain is crucial for ensuring the availability of essential medicines and supplies in public health facilities. This study aimed to determine the utilization of the electronic logistic management information system (e-LMIS) in public health facilities and its implications for the medicine supply chain. A mixed-methods approach, combining both quantitative and qualitative data collection methods was used. The study was conducted in 106 healthcare providers from 35 public health facilities in Singida District. Six key informants were interviewed in a qualitative method. Of 106 participants, (62.3%) said they were somehow competent in e-LMIS utilization. In in-depth interviews, respondents underscored the system's utility for tracking stock levels, procurements, and managing orders. Staff shortage and lack of customized training were mentioned as major challenges, hindering efficiency in managing drug supplies. This study highlighted the positive impact of e-LMIS on various aspects of the medicine supply chain, including the timely submission of orders and enhanced inventory management. Sustained management support and regular utilization of the e-LMIS system are crucial for building and maintaining competence among healthcare providers, thereby optimizing the medicine supply chain and ultimately improving healthcare delivery.

This article makes a general analysis of the supply chain of photovoltaic systems in Colombia, taking as a starting point a conceptual base and the current situation of the country in this sector. This article especially will contemplate the non-interconnected areas (ZNI) to the electricity grid in the national, due to its complexity in the logistics issues. Likewise, the work performs a graphical representation of the stages and processes of the supply chain using a powerful-modeled tool such as the Petri Nets (PNs). Finally, it identifies some of the flaws in the operation and the joint of all the links of the logistic part and from there it is based the importance of the strategy of orientation to the supply chain (SCO) as a possible alternative to improve and to enhance the logistic processes of this type of systems.

Supply Chain Management (SCM) encompasses a wide variety of decision-making problems that affect business and supply chain performance as a whole. Since most of these problems involve uncertainty and hesitation on the part of Decision Makers (DMs), various studies have emerged recently that present SCM applications of techniques based on Hesitant Fuzzy Linguistic Term Sets (HFLTSs) and HFLTS extensions. Given the relevance of this subject and the lack of literature review studies, this study presents a systematic review of HFLTS and HFLTS extension applications to SCM decision-making problems. In order to answer a set of research questions, the selected papers have been classified in accordance with a group of factors that are pertinent to the origins of these studies, SCM, HFLTSs, and decision-making. The results demonstrate that the Source and Enable processes have been studied with greater frequency, while the most common problems have to do with supplier selection, failure evaluation, and performance evaluation. The companies of the automotive sector and Sustainable SCM and Green SCM strategies predominate in the analyzed studies. Even though most of the studies use techniques based on HFLTSs, we have identified applications of seven distinct HFLTS extensions, with Double Hierarchy Hesitant Fuzzy Linguistic Term Sets and Probabilistic Linguistic Term Sets being the most utilized. The identification of gaps in the literature presents avenues for future studies focused on innovative applications, integrations of techniques, comparisons of techniques, group decision-making, and validation procedures for new models. The results of this study offer a panorama of the state of the art in regard to this subject and can help researchers and practitioners develop new studies which involve the use of methods that employ HFLTSs and HFLTS extensions in SCM decision-making problems.

This qualitative study explores the pivotal role of trust in supplier relationships from the perspectives of procurement professionals. Through in-depth interviews with diverse industry stakeholders, the research examines the multifaceted nature of trust, its antecedents, dynamics, challenges, and strategic implications within modern supply chain management. Trust is conceptualized as a cornerstone that fosters collaborative exchanges, mitigates risks, and enhances organizational resilience in a competitive global marketplace. Findings highlight key factors influencing trust formation, including effective communication, ethical conduct, relationship history, transparency, and cultural alignment. Challenges such as perceived opportunism, communication breakdowns, and regulatory compliance issues are identified as barriers requiring proactive management strategies. Strategies for building and maintaining trust emphasize proactive engagement, transparent decision-making, performance evaluation, mutual benefit alignment, and effective conflict management. The study further explores the impact of trust on procurement decisions, supplier performance, innovation capabilities, cost efficiencies, and long-term sustainability. Practically, the research underscores the importance of integrating trust-building initiatives into supplier relationship management strategies to optimize operational efficiencies, foster innovation, and achieve sustainable growth. By aligning procurement practices with supplier capabilities and market dynamics, organizations can navigate complexities, seize opportunities, and enhance strategic partnerships that drive mutual value creation. Future research directions include exploring emerging trends such as digitalization, sustainability, and ethical considerations in trust-based supply chain interactions.

The article presents a model for optimizing biomass supply chains using the linear programming framework integrated with a Geographic Information System. Based on the distance from a given type of biomass resource, its calorific value, price, and transportation costs, the model identifies the optimal source of biomass, allowing it to cover the demand for the required total energy value with the lowest possible costs. The case study includes the Połaniec power plant in southeastern Poland and potential sources of forest biomass and agricultural straw within 100 km of the plant. Unit costs of biomass varied depending on biomass availability and energy demands. For energy demand on the level of 1 PJ yearly, the lowest unit costs of biomass (4.08 €/MJ) were when all kinds of biomass were available, and the highest (5.47 €/MJ) was when only stacked wood was available. As energy demand increased, unit costs increased, and the ability to meet this demand with just one type of biomass decreased. The energy biomass sector can utilize the model to benefit both biomass producers and their final buyers.

This qualitative study explores consumer perceptions of ethical supply chains and their implications for brand loyalty in contemporary markets. Ethical supply chain practices, encompassing sustainability, transparency, and social responsibility, are increasingly pivotal in shaping consumer attitudes and behaviors. A semi-structured interview approach was utilized to gather insights from a diverse sample of consumers, revealing nuanced perspectives on how ethical considerations influence brand preferences and loyalty. Findings indicate that consumers value brands that demonstrate genuine commitment to ethicality, viewing transparency and accountability in supply chain operations as essential for building trust and credibility. Emotional responses such as admiration and respect were commonly associated with brands perceived as ethical, highlighting the emotional resonance of ethical supply chain practices in consumer decision-making processes. Challenges such as greenwashing and perceived discrepancies between brand promises and actions underscore the importance of authentic communication in aligning consumer perceptions with brand behaviors. The COVID-19 pandemic further emphasized the role of ethical supply chains in ensuring business resilience and consumer trust during global disruptions. Brands that exhibited ethical leadership during the crisis reinforced their reputational capital and strengthened relationships with ethically conscious consumers. This study contributes to understanding the strategic imperative for businesses to integrate and communicate ethical supply chain practices effectively, thereby fostering sustainable competitive advantages and enhancing long-term brand loyalty. Future research directions include exploring evolving consumer expectations, emerging ethical challenges, and innovative strategies for embedding ethicality into supply chain management.This qualitative study explores consumer perceptions of ethical supply chains and their implications for brand loyalty in contemporary markets. Ethical supply chain practices, encompassing sustainability, transparency, and social responsibility, are increasingly pivotal in shaping consumer attitudes and behaviors. A semi-structured interview approach was utilized to gather insights from a diverse sample of consumers, revealing nuanced perspectives on how ethical considerations influence brand preferences and loyalty. Findings indicate that consumers value brands that demonstrate genuine commitment to ethicality, viewing transparency and accountability in supply chain operations as essential for building trust and credibility. Emotional responses such as admiration and respect were commonly associated with brands perceived as ethical, highlighting the emotional resonance of ethical supply chain practices in consumer decision-making processes. Challenges such as greenwashing and perceived discrepancies between brand promises and actions underscore the importance of authentic communication in aligning consumer perceptions with brand behaviors. The COVID-19 pandemic further emphasized the role of ethical supply chains in ensuring business resilience and consumer trust during global disruptions. Brands that exhibited ethical leadership during the crisis reinforced their reputational capital and strengthened relationships with ethically conscious consumers. This study contributes to understanding the strategic imperative for businesses to integrate and communicate ethical supply chain practices effectively, thereby fostering sustainable competitive advantages and enhancing long-term brand loyalty. Future research directions include exploring evolving consumer expectations, emerging ethical challenges, and innovative strategies for embedding ethicality into supply chain management.

The present study is to address performance of the dairy supply chain and emphasizes the significance of reliability of the chain as a fundamental and critical attribute for fulfilling the safety requirements. In order to evaluate the performance of the dairy supply chain, the present study utilizes the reliability attribute, which is an essential and informative system performance indicator. The study considers not only the inputs and outputs but also internal activities and relationships between customers, manufacturers, and suppliers. To minimize calculations and resolve uncertainties and vagueness that may be experienced in the performance evaluation process, this study proposes the use of the Fuzzy Inference System (FIS) approach and evaluates the reliability at each level of the supply chain: supply, manufacturing, and distribution. Combining the reliability of different levels, the study finally calculates the reliability of the entire supply chain. The proposed methodology offers a practical approach for evaluating the reliability performance of a dairy supply chain and can be easily extended to other industries as well. To verify the proposed methodology, a real case in the Iranian dairy industry is chosen to be studied. Results indicate that the proposed methodology can effectively identify bottlenecks or weaknesses in the dairy supply chain and help develop effective strategies to address them. Analyzing factors influencing supply chain reliability can optimize operations, reduce costs, and improve the overall quality of dairy product quality delivered to consumers.

The current trend in supply chain development requires the application of new knowledge to meet the challenges posed by new technologies. One such technology is blockchain, which facilitates supply chain solutions through the use of innovative data transfer, storage and verification systems. However, the use of blockchain can be challenging for certain stakeholders, such as small carriers, who may lack the necessary technical expertise or access to the technology. In this paper, we explore the potential for engaging small carriers that provide services within the blockchain supply chain but face technological barriers. We identify the barriers and opportunities for these carriers to participate, focusing on a case study of a small carrier that transports temperature-sensitive cargo. In addition, we introduce in-vehicle temperature measurement for use in cold chains and propose an ecosystem that can benefit different stakeholder groups.

The world is facing an unprecedented socio-economic crisis caused by the novel coronavirus infection (COVID-19). It is also spreading through the import and export food supply chains. The Chinese authorities have discovered the COVID-19 virus in various imported frozen meat packages. Traceability plays a vital role in food quality and food safety. The Internet of Things (IoT) provides solutions to keep an eye on environmental conditions, product quality, and product traceability. These solutions are traditionally based on the centralized architecture, which does not guarantee tamper-proof data sharing. The blockchain is an emerging technology that provides tamper-proof data sharing in real-time. This article presents Hyperledger Fabric-based blockchain use case and a quick reference guide to develop the blockchain network for tracking and tracing the supply chain to minimize the risk of COVID-19 in the frozen meat supply chain.

With opioid overdose rates on the rise, we aim to develop a county-level risk stratification, specifically focusing on access to Medications for Opioid Use Disorder (MOUD) and high overdose rates. We examined over 15 million records from the South Carolina Prescription Tracking System (SCRIPTS) across 46 counties. Additionally, we incorporated data from opioid treatment programs, healthcare professionals prescribing naltrexone, clinicians with buprenorphine waivers, and county-level overdose fatality statistics. To assess the risk of opioid misuse, we classified counties into high-risk and low-risk categories based on prescription rates, overdose fatalities, and treatment service availability. Utilizing statistical methods, we compared prescription patterns and outcomes between these groups. Our study shows that between 2017 and 2021, opioid prescriptions decreased from 64,223 to 41,214 per 100,000 residents, while fentanyl-related overdose deaths increased by 312%. High-risk counties have significantly higher rates of fentanyl prescriptions and rely more on out-of-state doctors. They also exhibit higher instances of doctor shopping and had fewer medical doctors per capita, with limited access to MOUD. To effectively combat the opioid crisis, we advocate for improved local healthcare infrastructure, broader treatment access, stricter management of out-of-state prescriptions, and vigilant tracking of prescription patterns. Tailored local strategies are essential for mitigating the opioid epidemic in these communities.