In this paper we describe a method which combines sentiment analysis with machine learning techniques and/or multivariate statistical analysis. By applying this methodology it is possible to classify a collection of texts into two or more groups or clusters. On the basis of a number of previously defined clusters, the novelty of the outlined approach is the use of the sentiment analysis results as input to the machine learning model or multivariate statistical analysis. Once the classifier has been obtained, we can assign a given text into one of the pre-established clusters. The groups or clusters can represent different time periods, classes of texts transcribed from different conversations, etc. The method is illustrated through an example taken from one of the two studies in which we have applied this methodology. In one of the studies, the method was used to classify press news of a volcanic eruption, while in the other study it was used to classify the conversations recorded between a chatbot with different kinds of speakers (humans or chatbots). This last study was the seminal work in which we introduced this methodology.

The digital era has significantly amplified the volume of online reviews, presenting both opportunities and challenges in harnessing insights from consumer feedback. Aspect-Based Sentiment Analysis (ABSA) has emerged as a crucial tool for distilling sentiments from these reviews, providing valuable data for enhancing product and service quality. This study introduces an advanced hybrid model, AdvSentiNet, which integrates adversarial training into the state-of-the-art framework to elevate the precision of sentiment detection at the aspect level. By employing an adversarial network, where a generative model competes against a classifier by crafting highly realistic synthetic samples, we aim to bolster the model's resilience against varied data samples. This innovative approach, unexplored in its entirety within the realm of ABSA, demonstrated remarkable performance improvements on benchmark datasets. For instance, accuracy on the SemEval 2015 dataset escalated from 81.7% to 82.5%, and for the SemEval 2016 dataset, it surged from 84.4% to 87.3%.

The rise of the Internet has enabled people to express their opinions on various subjects through social media, blogs, and website comments. As a result, there has been a significant increase in research on sentiment analysis. However, most of the research efforts have focused on analyzing sentiment in English-language data, neglecting the wealth of information available in other languages. In this paper, we provide a comprehensive review of the current state-of-the-art in multilingual sentiment analysis. The survey investigates techniques for data preprocessing, representation learning, and feature extraction in multilingual sentiment analysis. It explores cross-lingual transfer learning, domain adaptation, and data augmentation methods that enhance the performance of sentiment analysis models, particularly in low-resource languages and domains. It provides insights into the state-of-the-art approaches, challenges, and opportunities in this evolving field and encourages further advancements in multilingual sentiment analysis research.

In this paper, we delve into the realm of aspect-level sentiment analysis, a sophisticated analytical task focused on pinpointing and interpreting the sentiment directed towards specific elements within a sentence. Traditional methods in this domain, primarily based on neural networks, have often overlooked the critical role of syntactic structures in sentences. To bridge this gap, we have developed the Syntax-Enhanced Sentiment Graph Network (SentiSyn). This pioneering model represents a significant step forward in aspect-level sentiment analysis, bringing to the forefront the utilization of word dependency relationships to enrich sentiment analysis. SentiSyn stands out by its innovative use of a dependency graph, a tool that meticulously maps out the intricate web of syntactic relationships surrounding a target aspect in a sentence. This approach allows SentiSyn to effectively capture and channel sentiment-related characteristics that are deeply rooted in the syntactic context of the aspect target. By doing so, SentiSyn unlocks a deeper understanding of sentiment dynamics in textual content, enabling a more nuanced and accurate sentiment analysis. Our comprehensive experimental evaluation of SentiSyn showcases its remarkable capabilities. When combined with advanced embedding techniques like GloVe and BERT, SentiSyn demonstrates a superior performance edge over several existing sentiment analysis methods. This performance leap is not just incremental; it represents a significant enhancement in the field of sentiment analysis, underscoring the importance of syntactic context in understanding sentiments. Furthermore, our analysis delves into how SentiSyn effectively leverages these embeddings to gain a more profound and contextually rich insight into sentiment dynamics. The results from our tests indicate that SentiSyn, with its unique approach to integrating syntactic structures and advanced embeddings, sets a new benchmark in aspect-level sentiment analysis, offering both enhanced accuracy and deeper sentiment understanding.

In this paper, we present a groundbreaking methodology in the realm of aspect-level sentiment analysis, which capitalizes on the advanced capabilities of graph-based neural networks. Our approach, distinguished as the Aspect Correlation Graph Network (ACGN), represents a significant departure from conventional models. These traditional models often analyze aspects in isolation, failing to capture the intricate web of sentiment relationships that may exist within a single sentence. ACGN, however, is designed to address this gap by employing a sophisticated bidirectional attention mechanism, integrated with positional encoding. This unique combination not only enhances the model's ability to focus on relevant parts of the sentence but also aids in constructing detailed, aspect-focused representations. These representations are particularly crucial for understanding the nuanced interplay of sentiments associated with different aspects. Central to our model's architecture is the incorporation of a graph convolutional network. This network serves as a pivotal component in mapping and analyzing the complex network of sentiment correlations that can exist among various aspects within sentences. Through this integration, ACGN is able to unearth and interpret the subtle and often overlooked sentiment dynamics that traditional models might miss. Our comprehensive evaluations of the Aspect Correlation Graph Network, conducted using the SemEval 2014 datasets, have yielded promising results. These findings demonstrate a clear and significant advancement over the capabilities of existing models. Particularly, the results underscore the critical importance and utility of recognizing and understanding the connections between sentiments of different aspects in text analysis. This insight opens new avenues in the field of sentiment analysis, suggesting a broader application potential of ACGN in various contexts where understanding nuanced sentiment relationships is key. Overall, our study not only introduces a novel approach in aspect-level sentiment analysis but also sets a new standard for future research in this area. By highlighting the integral role of inter-aspect sentiment connections, ACGN paves the way for more sophisticated and accurate sentiment analysis tools, capable of handling the complexities of natural language with greater finesse and precision.

The flux of opinions in newsletters and social media platforms significantly influences market perceptions regarding corporate entities and their financial instruments. This paper introduces an advanced model, the Sentiment Dynamics Analyzer (SDA), which leverages a refined hierarchical architecture of Transformers to effectively discern the sentiment embedded within financial texts, ranging from news headlines to microblogs. We have enhanced a RoBERTa model with specialized sentiment lexicons and an augmented layer of Transformer models tailored for nuanced sentence-level sentiment detection, aiming to assign a sentiment score from -1 to +1. Our evaluations demonstrate that SDA not only surpasses the previous best methods but also exhibits superior performance over robust baseline models. This success underscores the utility of integrating tailored contextual analyses with sector-specific sentiment insights in improving predictive accuracy.

Sentiment analysis to characterize properties of Bitcoin prices and their forecasting is here developed thanks to the capability of the Fuzzy transform to capture stylized facts and mutual connections between time series having different nature. Six years of daily Bitcoin Prices and Google Trends are analyzed in order to establish new perspectives in the management of their dynamics.

Recent advancements in machine learning have ushered in innovative techniques for augmenting datasets, particularly through contrastive learning in the computer vision domain. This study pioneers the application of contrastive learning for sentiment analysis, introducing a novel approach termed EmoConLearn. By fine-tuning contrastive learning embeddings, EmoConLearn significantly surpasses BERT-based embeddings in sentiment analysis accuracy, as evidenced by our evaluations on the DynaSent dataset. This research further delves into the efficacy of EmoConLearn across various domain-specific datasets, highlighting its versatility. Additionally, we investigate upsampling strategies to mitigate class imbalance, further enhancing EmoConLearn's performance in sentiment analysis benchmarks.

The exploration and understanding of sentiments and emotions through textual analysis are foundational to advancements in natural language processing (NLP). While sentiment analysis, which involves discerning the polarity of text, has been extensively explored, the nuanced detection of complex emotions within textual content is still an emerging area of study. In this paper, we introduce EmoLeverage, a model leveraging Transformer architecture and enhanced with a novel Fusion Adapter module. This model aims to deepen emotion detection capabilities by drawing insights from fundamental sentiment analysis tasks, focusing exclusively on textual data. EmoLeverage sets a new standard in the field by demonstrating that deep, nuanced understanding of emotions is achievable through text alone, challenging and surpassing existing methodologies in emotion identification on key datasets. This is a significant step forward, considering the complexity of human emotions and the subtleties involved in their expression through language. By concentrating on textual input, EmoLeverage offers a promising avenue for applications where audio or visual data is not available, highlighting the versatility and potential of text-based emotional analysis. Our approach illustrates the untapped potential of leveraging sophisticated NLP techniques to enhance the detection and comprehension of a wide array of emotions from text. The success of EmoLeverage in outperforming conventional models in emotion recognition tasks underscores the model's effectiveness in parsing and understanding the intricate expressions of human emotions through linguistic cues alone. This achievement paves the way for more accurate, efficient, and nuanced emotion detection tools, potentially transforming various sectors by providing deeper insights into human emotional states through text.

In the digital age, social media platforms have become a critical channel for brands to engage with their audience and manage their reputation. This paper explores the application of sentiment analysis in social media to aid brand reputation management. Sentiment analysis, a subset of natural language processing (NLP), involves determining the emotional tone behind online discussions and opinions. By leveraging machine learning algorithms and NLP techniques, brands can analyze vast amounts of social media data to gauge public sentiment, identify emerging trends, and detect potential issues before they escalate. This study reviews current methodologies in sentiment analysis, including supervised and unsupervised learning approaches, and discusses their effectiveness in extracting actionable insights from social media content. Additionally, it examines case studies where sentiment analysis has been successfully implemented to enhance brand reputation, address customer concerns, and tailor marketing strategies. The findings highlight the importance of continuous monitoring and adaptation to dynamic social media landscapes for maintaining a positive brand image. This paper provides a comprehensive overview of sentiment analysis tools and techniques, offering practical recommendations for brands seeking to leverage social media sentiment data for proactive reputation management.

With the development of the Internet, The content people share contains types of text, images, and videos, and utilizing these multimodal data for sentiment analysis has become an important area of research. Multimodal sentiment analysis aims to understand and perceive emotions or sentiments in different types of data. Currently, the realm of multimodal sentiment analysis faces various challenges, with a major emphasis on addressing two key issues: 1) Inefficiency when modeling the intra-modality and inter-modality dynamics and 2) Inability to effectively fuse multimodal features. In this paper, we proposed the CCDA(Cross-Correlation in Dual-Attention) model, a novel method to explore dynamics between different modalities and fuse multimodal features efficiently. We capture dynamics at intra- and inter-modal levels by using two types of attention mechanisms simultaneously. Meanwhile, the cross-correlation loss is introduced to capture the correlation between attention mechanisms. Moreover, the relevant coefficient is proposed to integrate multimodal features effectively. Extensive experiments were conducted on three publicly available datasets, CMU-MOSI, CMU-MOSEI, and CH-SIMS. The experimental results fully confirm the effectiveness of our proposed method, and compared with the current optimal method (SOTA), our model shows obvious advantages in most of the key metrics, proving its better performance in multimodal sentiment analysis.

Sentiment analysis is a process of extracting opinions into the positive, negative, or neutral categories from a pool of text using Natural Language Processing (NLP). In the recent era, our society is swiftly moving towards virtual platforms by joining virtual communities. Social media such as Facebook, Twitter, WhatsApp, etc are playing a very vital role in developing virtual communities. A pandemic situation like COVID-19 accelerated people's involvement in social sites to express their concerns or views regarding crucial issues. Mining public sentiment from these social sites especially from Twitter will help various organizations to understand the people's thoughts about the COVID-19 pandemic and to take necessary steps as well. To analyze the public sentiment from COVID-19 tweets is the main objective of our study. We proposed a deep learning architecture based on Bidirectional Gated Recurrent Unit (BiGRU) to accomplish our objective. We developed two different corpora from unlabelled and labeled COVID-19 tweets and use the unlabelled corpus to build an improved labeled corpus. Our proposed architecture draws a better accuracy of 87% on the improved labeled corpus for mining public sentiment from COVID-19 tweets.

This paper presents the Advanced Syntactic-Graph Convolutional Model (ASGCM), a pioneering approach in Aspect-Based Sentiment Analysis (ABSA) that integrates syntactic dependency features within a graph convolution framework. ASGCM stands out for its novel use of dependency edge encoding and tag-based graph convolutions, providing a fine-grained analysis of sentiments associated with specific aspects in text. This model meticulously captures the intricacies of syntactic structures, thereby offering enhanced precision in sentiment analysis. Notably, ASGCM incorporates a dual-layer graph convolution system: one layer processes syntactic dependencies (edges), while the other interprets semantic roles (tags), ensuring a comprehensive understanding of both structural and contextual elements in text. We rigorously tested ASGCM on multiple datasets, including both English and Chinese languages, and our findings reveal a significant improvement in sentiment classification accuracy compared to existing models. The versatility of ASGCM makes it a robust tool for diverse linguistic environments, setting a new standard for ABSA methodologies.

Sentiment analysis of public opinion expressed in social networks has been developed into various applications, especially in English. Hybrid approaches are potential models for reducing sentiment errors on increasingly complex training data. This paper aims to test some hybrid deep learning models' reliability in some domains' Vietnamese language. Our research questions are to determine whether it is possible to produce hybrid models that outperform the Vietnamese language. Hybrid deep sentiment-analysis learning models are built and tested on reviews and feedback of the Vietnamese language. The hybrid models outperformed the accuracy of Vietnamese sentiment analysis on Vietnamese datasets. It contributes to the growing body of research on Vietnamese NLP, providing insights and directions for future studies in this area.

Communication is a key method of expressing one's thoughts and opinions. Amongst many modalities, speech and writing are the most powerful and common forms of human communication. Analysing what and how people think has inherently been an interesting and progressive research domain. This includes bimodal sentiment analysis which is an emerging area in natural language processing (NLP) and has received a great deal of attention in recent years in a variety of areas including social opinion mining, health care, banking, and so on. At present, there are limited studies on bimodal conversational sentiment analysis as it proves to be a challenging area given the complex nature of the way humans express sentiment cues across various modalities. To address this gap, a comparison of the performance of multiple data modality models has been conducted on the MELD dataset, a widely-used dataset for benchmarking sentiment analysis within the research community. Our work then demonstrates the results of combining acoustic and linguistic representations. Lastly, our proposed neural network-based ensemble learning technique is employed over six transformer and deep learning-based models, achieving a State-Of-The-Art (SOTA) accuracy.

The rapid expansion of China's A-share market, coupled with the burgeoning volume of financial research reports, presents a unique challenge to traditional stock price prediction methodologies. This study introduces FAST-SCAN, a novel framework designed to leverage natural language processing (NLP) and time series analysis for the efficient and accurate prediction of stock market trends. By integrating advanced sentiment analysis, primarily through the utilization of the RoBERTa model, with dynamic time series forecasting, FAST-SCAN aims to distill actionable insights from the vast corpus of financial research reports. This approach not only enhances the speed and efficiency of financial analysis but also addresses the time-sensitive nature of market-influencing factors, thereby providing a competitive edge in stock price prediction. The framework demonstrates a notable improvement in predictive performance, achieving a 20% annualized return and a 7.19% RankIC, marking a significant advancement over conventional statistical analysis methods. Through its innovative combination of NLP and predictive analytics, FAST-SCAN paves the way for a more informed and strategic approach to investment in the A-share market, emphasizing the importance of timely, data-driven decision-making in the financial industry.

The Covid-19 also known as the Coronavirus is a viral disease from the SARS-CoV-2 family of virus, as at December 2019 the first case of this virus infection was identified at Wuhan, China, this seemingly isolated case soon became a global pandemic, whose effect was felt globally which also had colossal effects on both health, economic and politics . As at the time of this research about 4.5 million people have died of the Coronavirus and over 215 million people already infected by it. This pandemic stood out not just for its scale but for how social media was a major contribution to its spread as well as to curbing it. The power of social media was used to spread misinformation as well as to spread awareness on the subject, with both having massive impact on the people. In this paper we will be running a sentimental analysis on twitter under the keyword “Covid-19 and Coronavirus”, twitter is a powerful social media tool that is known for its ability to keep trends in the form of tweets, we will be drawing correlations between the peaks of tweet with the peak of infection. We will also be analyzing to know what the impact of these tweets are having on the rate of the infection and vice versa. We will also be analyzing what people are tweeting most about, what are the talking points, comparing both real time and past tweets with real time infection and death rates using deep different learning methods to access what information can be derived from it.

The rapidly evolving domain of multimodal sentiment analysis is crucial for unraveling the intricate layers of emotional expression in social media content, customer service interactions, and personal vlogs. This research introduces a cutting-edge Advanced Cross-Modal Gating (ACMG) framework that significantly enhances the precision of sentiment analysis by refining the interplay among textual, auditory, and visual modalities. Our approach addresses three foundational aspects of sentiment analysis: (1) Advanced learning of cross-modal interactions, which focuses on extracting and synthesizing sentiment from varied modal inputs, thus providing a holistic view of expressed emotions; (2) Mastery over the temporal dynamics of multimodal data, enabling the model to maintain context and sentiment continuity over extended interactions; and (3) Deployment of a novel fusion strategy that not only integrates unimodal and cross-modal cues but also dynamically adjusts the influence of each modality based on its contextual relevance to the sentiment being expressed. The exploration of these dimensions reveals that the nuanced modeling of cross-modal interactions is crucial for enhancing model responsiveness and accuracy. By applying the ACMG model to two highly regarded datasets—CMU Multimodal Opinion Level Sentiment Intensity (CMU-MOSI) and CMU Multimodal Opinion Sentiment and Emotion Intensity (CMU-MOSEI)—we achieve groundbreaking accuracies of 83.9\% and 81.1\%, respectively. These results represent significant improvements of 1.6\% and 1.34\% over the current state-of-the-art, showcasing the superior performance and potential of our approach in navigating the complexities of multimodal sentiment analysis.

Recommender systems have been applied in a wide range of domains such as e-commerce, media, banking, and utilities. This kind of system provides personalized suggestions based on large amounts of data in order to increase user satisfaction. These suggestions help client select products, while organizations can increase the consumption of a product. In the case of social data, sentiment analysis can help gain better understanding of a user’s attitudes, opinions and emotions, which is beneficial to integrate in recommender systems for achieving higher recommendation reliability. On the one hand, this information can be used to complement explicit ratings given to products by users. On the other hand, sentiment analysis of items that can be derived from online news services, blogs, social media or even from the recommender systems themselves is seen as capable of providing better recommendations to users. In this study, we present and evaluate a recommendation approach that integrates sentiment analysis into collaborative filtering methods. The recommender system proposal is based on an adaptive architecture, which includes improved techniques for feature extraction and deep learning models based on sentiment analysis. The results of the empirical study performed with two popular datasets show that sentiment–based deep learning models and collaborative filtering methods can significantly improve the recommender system’s performance.

Cross-lingual sentiment analysis is crucial for understanding and interpreting emotions expressed in text across diverse linguistic contexts. However, cross-lingual sentiment analysis faces challenges such as differences in emotional lexicons, data imbalance, and the need for multi-language sentiment normalization. In this study, we propose a novel approach to address these challenges by leveraging low-resource language training techniques to enhance cross-lingual sentiment analysis. Our method aims to bridge the gap in emotional lexicons by adapting sentiment analysis models to diverse linguistic contexts. Additionally, we tackle issues of data imbalance through innovative data augmentation strategies tailored to each language, and we introduce a multi-language sentiment normalization technique to ensure consistent sentiment interpretation across different languages. Our method achieved state-of-the-art results in twelve languages across four domains, demonstrating superior performance in both text-level and sentence-level sentiment analysis tasks. By conducting comprehensive evaluations across diverse linguistic contexts and domains, we showcase the versatility and effectiveness of our approach in achieving top-tier results in cross-lingual sentiment analysis.

The Ebola virus disease (EVD) is an extremely contagious and fatal illness caused by the Ebola virus. Recently, Uganda witnessed an outbreak of EVD, which generated a lot of attention on various social media platforms. To ensure effective communication and implementation of targeted health interventions, it is crucial for stakeholders to comprehend the sentiments expressed in the posts and discussions on these online platforms. In this study, we used deep learning techniques to analyze the sentiments expressed in Ebola-related tweets during the outbreak. We explored the application of three deep learning techniques to classify the sentiments in 8,395 tweets as positive, neutral, or negative. The techniques examined included a 6-layer convolutional neural network (CNN), a 6-layer long-short-term memory model (LSTM), and an 8-layer Bidirectional Encoder Representations from Transformers (BERT) model. The study found that the BERT model outperformed both the CNN and LSTM-based models across all the evaluation metrics, achieving a remarkable classification accuracy of 95\%. These findings confirm the reported effectiveness of transformer-based architectures in tasks related to natural language processing, such as sentiment analysis.

Nowadays and in the web era, there is a huge amount of information available due to automatically and easily generated websites. This information has many shared opinions from people toward different entities. Over the last decade there was a significant huge interest to determine the sentiment of any type of text especially on twitter. Twitter provides unstructured text that has many misspelling words, slang words and shortened forms. More complexity and challenges have come to the sentiment analysis researchers in the context of twitter. In this paper we conducted a literature review of the recent research of Twitter sentiment analysis on different languages. After that, we investigated challenges related to twitter sentiment analysis of Arabic language. Then we found a new solution for Sentiment analysis of Arabic twitter. So, we designed the main component of the proposed system and presented its algorithm. Finally, we performed many experiments under two kinds of datasets. The system achieves highest accuracy and shows many important results..

The exponential growth of multimodal content across social media platforms, comprising text, images, audio, and video, has catalyzed substantial interest in artificial intelligence, particularly in multi-modal sentiment analysis (MSA). This study presents a comprehensive survey of 30 research papers published between 2020 and 2024 by eminent publishers such as Elsevier, ACM, IEEE, Springer, and others indexed in Google Scholar. Our analysis primarily focuses on exploring multimodal fusion techniques and features, with specific emphasis on the integration of text and image data. Additionally, the article offers an overview of the evolution, definition, and historical context of MSA. It delves into the current challenges and potential advantages of MSA, investigating recent datasets and sophisticated models. Furthermore, the study provides insights into prospective research directions. Notably, this review offers valuable recommendations for advancing research and developing more robust MSA models, thus serving as a valuable resource for both academic and industry researchers engaged in this burgeoning field.

Sentiment analysis has become an important tool for understanding public opinion across languages and domains. Recently, there has been an increase in the number of studies on sentiment analysis in low-resource languages such as Kazakh. This is important to ensure that modern text analysis technologies are accessible to all users, regardless of their language background. The aim of the study is to create a sentiment analysis model for analyzing texts in Kazakh. As part of this work, we aim to use fine-tuning techniques on our own dataset for already existing models, thus improving their accuracy and efficiency for analyzing Kazakh language texts. This paper presents a manually collected dataset "KazIntTelCom" from the city information service 2GIS, consisting of user reviews, manually annotated by the authors taking into account the polarity of sentiment (i.e. negative positive or neutral). This dataset was used to fine-tune two pre-trained multi-lingual Transformer-based sentiment analysis models taken from the HuggingFace platform. The distillBERT and XLM-RoBERTa models were used for tuning. Also, the models were tested on the dataset "KazSAnDRA". The results show that accurate tuning even on a relatively small dataset gives a significant increase in performance, which is confirmed by an increase in the accuracy index by 20%-30%. In addition, false misses and false detections are analyzed, which allows us to identify directions for further improvement of the models. The contribution of this work, in addition to the dataset, is the analysis of model errors, which will help future developers to make more accurate settings of hyperparameters of training for sentiment analysis in Kazakh. These results are important for natural language processing and their adaptation to low-resource languages, promoting more inclusive and equitable access to modern analytical tools. Thus, this study demonstrates the effectiveness of the Transformers architecture for sentiment analysis in Kazakh and opens new opportunities for further model improvement.

In this paper, we present a multimodal dataset for the analysis of classroom atmosphere, based on the behavior and voice of teachers in teaching scenarios. we propose four visual models, three audio models, and one visual-audio dual-modality model to be tested on our dataset. The results indicate that the CH-CC dataset is feasible and reliable and that the visual modality plays a major role in the analysis of this dataset.

Background: Countries around the world are facing extraordinary challenges in implementing various measures to slow down the spread of the novel coronavirus (COVID-19). Guided by international recommendations, Saudi Arabia has implemented a series of infection control measures after the detection of the first confirmed case in the country. However, in order for these measures to be effective, public attitudes and compliance must be conducive as perceived risk is strongly associated with health behaviors. The primary objective of this study is to assess Saudis’ attitudes towards COVID-19 preventive measures to guide future health communication content. Methods: Naïve Bayes machine learning model was used to run Arabic sentiment analysis of Twitter posts through the Natural Language Toolkit (NLTK) library in Python. Tweets containing hashtags pertaining to seven public health measures imposed by the government were collected and analyzed. Results: A total of 53,127 tweets were analyzed. All measures, except one, showed more positive tweets than negative. Measures that pertain to religious practices showed the most positive sentiment. Discussion: Saudi Twitter users showed support and positive attitudes towards the infection control measures to combat COVID-19. It is postulated that this conducive public response is reflective of the overarching, longstanding popular confidence in the government. Religious notions may also play a positive role in preparing believers at times of crises. Findings of this study broadened our understanding to develop proper public health messages and promote stronger compliance with control measures to control COVID-19.

The dataset reports a collection of earnings call transcripts, the related stock prices, and the related sector index. It contains a total of 188 transcripts, 11970 stock prices, and 1196 sector index values. Furthermore, all of these data originated in the period 2016-2020 and are related to the NASDAQ stock market. The data have been collected using Yahoo Finance and Thomson Reuters Eikon. Specifically, Yahoo Finance offered daily stock prices and traded volume. At the same time, Thomson Reuters Eikon has been used as source for the earnings call transcripts. The dataset can be used as a benchmark for the evaluation of several NLP techniques as well as machine learning algorithms for understanding their potential for financial applications. Moreover, it is also possible to expand the dataset by extending the period in which the data originated following a similar procedure.

The COVID-19 pandemic has drastically affected global mental health, with news media playing a central role in shaping public emotions. This study examines how anxiety and fear were represented in online news articles from Indonesia and Taiwan, focusing on their potential impact on public health perception during the pandemic. By comparing these two countries, the research aims to identify patterns of emotional tone in media coverage. A sentiment analysis was conducted using LIWC and Seance on a dataset of online news articles published in Indonesia and Taiwan. LIWC was utilized to quantify anxiety-related content, while Seance analyzed fear-related expressions. These tools provided a comprehensive assessment of the emotional tone across both regions. Indonesian news exhibited higher levels of anxiety-related language, especially during periods of escalating COVID-19 cases. In contrast, Taiwanese news maintained a more balanced tone, although fear-related language increased during key pandemic events such as new variants and vaccination rollouts. Both anxiety and fear peaked during times of heightened public health concern. The findings suggest significant emotional differences in media coverage between Indonesia and Taiwan, reflecting distinct public health responses and media strategies. Understanding these emotional patterns can inform more effective health communication during crises.

The work presented in this paper makes multiple scientific contributions with a specific focus on the analysis of misinformation about COVID-19 on YouTube. First, the results of topic modeling performed on the video descriptions of YouTube videos containing misinformation about COVID-19 revealed four distinct themes or focus areas - Promotion and Outreach Efforts, Treatment for COVID-19, Conspiracy Theories regarding COVID-19, and COVID-19 and Politics. Second, the results of topic-specific sentiment analysis revealed the sentiment associated with each of these themes. For the videos belonging to the theme of Promotion and Outreach Efforts, 45.8% were neutral, 39.8% were positive, and 14.4% were negative, for the videos belonging to the theme of Treatment for COVID-19, 38.113% were positive, 31.343% were neutral, and 30.544% were negative, for the videos belonging to the theme of Conspiracy Theories regarding COVID-19, 46.9% were positive, 31.0% were neutral, and 22.1% were negative, and for the videos belonging to the theme of COVID-19 and Politics, 35.70% were positive, 32.86% were negative, and 31.44% were negative. Third, topic-specific language analysis was performed to detect the various languages in which the video descriptions per topic were published on YouTube. This analysis revealed multiple novel insights. For instance, for all the themes, English and Spanish were the most widely used and second-most widely used languages, respectively. Fourth, the patterns of sharing these videos on other social media channels such as Facebook and Twitter were also investigated. The results revealed that videos containing video descriptions in English were shared the highest number of times on Facebook and Twitter. Finally, correlation analysis was performed by taking into account multiple characteristics of these videos. The results revealed that the correlation between the length of the video title and the number of Tweets as well as the correlation between the length of the video title and the number of Facebook posts was statistically significant.

Mining and analysis of the Big Data of Twitter conversations have been of significant interest to the scientific community in the fields of healthcare, epidemiology, big data, data science, computer science, and their related areas, as can be seen from several works in the last few years that focused on sentiment analysis and other forms of text analysis of Tweets related to Ebola, E-Coli, Dengue, Human papillomavirus (HPV), Middle East Respiratory Syndrome (MERS), Measles, Zika virus, H1N1, influenza-like illness, swine flu, flu, Cholera, Listeriosis, cancer, Liver Disease, Inflammatory Bowel Disease, kidney disease, lupus, Parkinson's, Diphtheria, and West Nile virus. The recent outbreaks of COVID-19 and MPox have served as "catalysts" for Twitter usage related to seeking and sharing information, views, opinions, and sentiments involving both these viruses. While there have been a few works published in the last few months that focused on performing sentiment analysis of Tweets related to either COVID-19 or MPox, none of the prior works in this field thus far involved analysis of Tweets focusing on both COVID-19 and MPox at the same time. With an aim to address this research gap, a total of 61,862 Tweets that focused on Mpox and COVID-19 simultaneously, posted between May 7, 2022, to March 3, 2023, were studied to perform sentiment analysis and text analysis. The findings of this study are manifold. First, the results of sentiment analysis show that almost half the Tweets (the actual percentage is 46.88%) had a negative sentiment. It was followed by Tweets that had a positive sentiment (31.97%) and Tweets that had a neutral sentiment (21.14%). Second, this paper presents the top 50 hashtags that were used in these Tweets. Third, it presents the top 100 most frequently used words that are featured in these Tweets. The findings of text analysis show that some of the commonly used words involved directly referring to either or both viruses. In addition to this, the presence of words such as "Polio", "Biden", "Ukraine", "HIV", "climate", and "Ebola" in the list of the top 100 most frequent words indicate that topics of conversations on Twitter in the context of COVID-19 and MPox also included a high level of interest related to other viruses, President Biden, and Ukraine. Finally, a comprehensive comparative study that involves a comparison of this work with 49 prior works in this field is presented to uphold the scientific contributions and relevance of the same.

This article reports on the development of a big data processing platform that uses hot words（politics, economy, military, culture and society） reflecting the national image as the search object and the key time points as the time domain of data resources. The platform crawls (in real time), continuously expands and dynamically monitors a corpus of mainstream media covering China in developed countries (including the United States, Britain, Germany, France and Japan) and in developing countries (such as Brazil, India and South Africa). In this study, the principles of platform development and operation and the software and hardware operating environment were determined.

With the view toward enlivening the Chinese automobile market, this work seeks to develop a framework to reveal the tastes of Chinese car users from online user-generated content (UGC) and identify future product improvement orientation. We construct an importance-satisfaction gap analysis (ISGA) model based on sentiment analysis technique. Specifically, a novel unsupervised word-boundary-identified algorithm for the Chinese language is used to extract domain professional feature words and a set of sentiment scoring rules is constructed. By matching feature-sentiment word pairs, we calculate car users' satisfaction with different attributes based on the rules, and weigh the importance of attributes using TF-IDF method, which lay the statistic foundation for our ISGA model. We also take time into account and further analyze the ISGA model, aiming to provide new insight into the changing tastes of Chinese car users so as to suggest correct design positioning and resource allocation. The final evaluation results show that the method proposed in this paper, which integrates Chinese word-boundary-identified algorithm and sentiment lexicon matching rules, is well supported.

In recent years, with the development of social media, people are more and more inclined to upload text, pictures and videos on the platform to express their personal emotions, thus the number of short videos is increasing and becoming the first choice for people to socialize. Unlike the traditional way, people can convey their personal emotions and opinions through media other than words, such as video images, etc. for external information. Therefore, the expression and analysis of emotions is not only through text, but also through the analysis of emotional needs in images and videos, and the research scholars have customized products for individual users. Compared with pure text content, video information can more intuitively express users' happiness, anger and sorrow, thus short video-related applications have gained more and more popularity among Internet users in recent years. However, not all short videos on social networking sites can accurately express users' emotions, and related text information can more accurately assist sentiment analysis and thus improve accuracy. However, short video sentiment analysis based on video frame images is inaccurate in some scenarios, such as when expressing tears of joy, the sentiment expressed by the user's facial expression and voice are different, which will cause errors in the analysis of sentiment. As a result, researchers began to consider multimodal sentiment analysis to reduce the impact of the above scenarios on short video sentiment analysis. This paper focuses on proposing a sentiment analysis method for short videos. We first propose a residual attention model to make full use of the information in audio to classify the emotions contained in them. Then the text information in the dataset is classified by feature extraction. The key to extract features from text information is not only to retain the semantic information of the text, but also to explore the potential emotional information in the text, so as to ensure the integrity of the text information features. The experiments show that the sentiment analysis model proposed in this paper is more superior than the baselines.

Numerous goods and services are now offered through online platforms due to the recent growth of online transactions like e-commerce. Users have trouble locating the product that best suits them from the numerous products available in online shopping. Many studies in deep learning-based recommender systems (RSs) have focused on the intricate relationships between the attributes of users and items. Deep learning techniques have used consumer or item-related traits to improve the quality of personalized recommender systems in many areas, such as tourism, news, and e-commerce. Various companies, primarily e-commerce, utilize sentiment analysis to enhance product quality and effectively navigate today's business environment. Customer feedback regarding a product is gathered through sentiment analysis, which uses contextual data to split it into separate polarities. The explosive rise of the e-commerce industry has resulted in a large body of literature on e-commerce from different perspectives. Researchers have made an effort to categorize the recommended future possibilities for e-commerce study as the field has grown. There are several challenges in e-commerce, such as fake reviews, frequency of user reviews, advertisement click fraud, and code-mixing. In this review, we introduce an overview of the preliminary design for e-commerce. Second, the concept of deep learning, e-commerce, and sentiment analysis are discussed. Third, we represent different versions of the commercial dataset. Finally, we explain various difficulties facing RS and future research directions.

The advancements in social networking have empowered open expression on micro blogging platforms like Twitter. Traditional Twitter Sentiment Analysis (TSA) faced challenges due to rule-based or dictionary algorithms, dealing with feature selection, ambiguity, sparse data, and language variations. This study proposed a classification framework for Twitter sentiment data using word count vectorization and machine learning techniques to reduce the difficulties addressed on annotated sentiment-labelled tweets. Various classifiers (Naive Bayes, Decision Tree, K Nearest Neighbours, Logistic Regression, and Random Forest) were evaluated based on Accuracy, Precision, Recall, F1-score, and Specificity. Random Forest outperformed others with an Area under Curve (AUC) value of 0.96, and an Average Precision (AP) score of 0.96 in sentiment classification, especially effective with minimal Twitter-specific features.

The work presented in this paper presents several novel findings from a comprehensive analysis of about 50,000 Tweets about online learning during COVID-19, posted on Twitter between November 9, 2021, and July 13, 2022. First, the results of sentiment analysis from VADER, Afinn, and TextBlob show that a higher percentage of these tweets were positive. The results of gender-specific sentiment analysis indicate that for positive tweets, negative tweets, and neutral tweets, between males and females, males posted a higher percentage of the tweets. Second, the results from subjectivity analysis show that the percentage of least opinionated, neutral opinionated, and highly opinionated tweets were 56.568%, 30.898%, and 12.534%, respectively. The gender-specific results for subjectivity analysis indicate that for each subjectivity class, males posted a higher percentage of tweets as compared to females. Third, toxicity detection was performed on the tweets to detect different categories of toxic content - toxicity, obscene, identity attack, insult, threat, and sexually explicit. The gender-specific analysis of the percentage of tweets posted by each gender in each of these categories revealed several novel insights. For instance, for the sexually explicit category, females posted a higher percentage of tweets as compared to males. Fourth, gender-specific tweeting patterns for each of these categories of toxic content were analyzed to understand the trends of the same. The results unraveled multiple paradigms of tweeting behavior, for instance, the intensity of obscene content in tweets about online learning by males and females has decreased since May 2022. Fifth, the average activity of males and females per month was calculated. The findings indicate that the average activity of females has been higher in all months as compared to males other than March 2022. Finally, country-specific tweeting patterns of males and females were also performed which presented multiple novel insights, for instance, in India a higher percentage of the tweets about online learning during COVID-19 were posted by males as compared to females.

Sentiment analysis plays a crucial role in understanding customer feedback, guiding product development, and informing business decisions. This paper introduces term sentiment entropy (TSE), a novel weighting method that leverages the distribution of sentiment labels associated with words to enhance text classification accuracy. TSE complements traditional TF-IDF techniques by capturing the nuances of sentiment variation across different contexts. Experiments across diverse public datasets demonstrate TSE's potential to improve sentiment analysis performance, especially in capturing subtle sentiment shifts and adapting to specific domains. While computational cost and label quality pose challenges, TSE offers a promising avenue for refining sentiment analysis and opening new research frontiers.

Comments are exploited by product vendors to measure satisfaction of consumers. With the advent of Natural Language Processing (NLP), comments on Google Play can be processed to extract knowledge on applications such as their reputation. Proposals in that direction are either informal or interested merely on functionality. Unlike, this work aims to determine reputation of Android applications in terms of confidentiality, integrity, availability and authentication (CIAA). This work proposes a model of assessing app reputation relying on sentiment analysis and text analysis of comments. While assuming that comments are reliable, we collect Google Play applications subject to comments which include security keywords. An in-depth analysis of keywords based on Naive Bayes classification is made to provide polarity of any comment. Based on comment polarity, reputation is evaluated for the whole application. Experiments made on real applications including dozens to billions of comments, reveal that developers lack to make efforts to guarantee CIAA services. A fine-grained analysis shows that not security reputed applications can be reputed in specific CIAA services. Results also show that applications with negative security polarities display in general positive functional polarities. This result suggests that security checking should include careful comment analysis to improve security of applications.

An increase in the use of smartphones has laid to the use of the internet and social media platforms. The most commonly used social media platforms are Twitter, Facebook, WhatsApp and Instagram. People are sharing their personal experiences, reviews, feedbacks on the web. The information which is available on the web is unstructured and enormous. Hence, there is a huge scope of research on understanding the sentiment of the data available on the web. Sentiment Analysis (SA) can be carried out on the reviews, feedbacks, discussions available on the web. There has been extensive research carried out on SA in the English language, but data on the web also contains different other languages which should be analyzed. This paper aims to analyze, review and discuss the approaches, algorithms, challenges faced by the researchers while carrying out the SA on Indigenous languages.

The unprecedented production and sharing of data, opinions, and comments among people on social media and the Internet in general has highlighted sentiment analysis as a key machine learning approach in scientific and market research. Sentiment analysis can extract sentiments and opinions from user-generated text, providing useful evidence for new product decision-making and effective customer relationship management. However, there are concerns about existing standard sentiment analysis tools regarding the generation of inaccurate sentiment classification results. The objective of this paper is to determine the efficiency of off-the-shelf sentiment analysis APIs in recognizing low-resource languages, such as Greek. Specifically, we examined whether sentiment analysis performed on 300 online ordering customer reviews using the Meaning Cloud web-based tool produced meaningful results with high accuracy. According to the results of the study, we found low agreement between the web-based and the actual raters in the food delivery services related data. However, the low accuracy of the results highlights the need for specialized sentiment analysis tools capable of recognizing only one low-resource language. Finally, there is a significant need for the creation of industry-specific lexical resources that provide decision-makers with valuable insights.

In recent years, groups of cyber criminals/hackers have carried out cyber-attacks using various tactics with the goal of destabilizing web services in a specific context for which they are motivated. Predicting these attacks is a critical task that assists in determining what actions should be taken to mitigate the effects of such attacks and to prevent them in the future. Although there are programs to detect security concerns on the internet, there is currently no system that can anticipate or foretell whether the attacks will be successful. This research aims to develop sustain-able strategies to reduce threats, vulnerability, and data manipulation of chatbots, consequently improving cyber security. To achieve this goal, we develop a conversational chatbot, an application that uses artificial intelligence (AI) to communicate, and deploy it on social media sites (e.g., Twitter) for cyber security purposes. Chatbots have the capacity to consume large amounts of information and give an appropriate response in an efficient and timely manner, thus rendering them useful in predicting threats emanating from social media. The research utilizes sentiment analysis strategy by employing chatbots on Twitter (and analyzing Twitter data) for predicting future threats and cyber-attacks. The strategy is based on a daily collection of tweets from two types of users: those who use the platform to voice their opinions on important and relevant subjects, and those who use it to share information on cyber security attacks. The research pro-vides tools and strategies for developing chatbots that can be used for assessing cyber threats on social media through sentiment analysis leading to a global sustainable development of businesses. Future research may utilize and improvise on the tools and strategies suggested in our research to strengthen the knowledge domain of chatbots, cyber security, and social media.

Election outcomes have been predicted in the past with the help of various state-of-the-art language models. Sentiment analysis helps in establishing the opinions of the public about a particular subject, a popular experiment known as opinion mining. Twitter has grown in popularity and proven to be a key tool in mining people’s sentiments concerning election and other trending subjects of interest. The outcome of the just concluded Presidential election in Nigeria shifts the focus on Lagos State governorship election. In this study, we propose a Bidirectional Encoder Representations from Transformers (BERT) model for the sentiment analysis of governorship election in Lagos State Nigeria using Twitter data. A total of 800,000 personal and public tweets were scraped from twitter concerning the three prominent contesting candidates using carefully selected search queries. The tweets were preprocessed to avoid noise and inconsistencies. The preprocessed tweets were passed into the pretrained and finetuned BERT model. The result was analyzed to establish the sentiments of the public about the candidates. The social networks of the candidates were also analyzed. The parameter-tuning yield different results with different learning rates (LR). Results showed that the learning rate at 1e-7 gave the best performance and that the smaller the learning rate, the higher the accuracy but the larger the epoch size, the higher the accuracy.

Sentiment analysis is a technique used to understand the publics’ opinion towards an event, product, or organization. For example, positive or negative opinion or attitude towards electric vehicle (EV) brands. This provides companies with valuable insight about the public's opinion of their products and brands. In the field of natural language processing (NLP), transformer models have shown great performances over the traditional machine learning algorithms. However, these models have not been explored extensively in the EV domain. EV companies are becoming signif-icant competitors in the automotive industry and are projected to cover up to 30% of the United States light vehicle market by 2030 [1]. In this study, we present a comparative study of large language models (LLMs) including bidirectional encoder representations from transformers (BERT), robustly optimized BERT approach and generalized autoregressive pretraining for language un-derstanding using Lucid motors and Tesla motors YouTube datasets. Results evidenced LLMs like BERT and her variants are off-the-shelf algorithms for sentiment analysis, specifically, when fi-ne-tuned. Furthermore, our findings presents the need for domain adaptation whilst utilizing LLMs. Finally, the experimental results showed that RoBERTa achieved consistent performance across the EV datasets with a F1 score of at least 92%.

Sentiment analysis is a pivotal tool for gauging the public’s perception and understanding of human communication across digital social media platforms. However, due to linguistic complexities and limited resources, sentiment analysis is not well-represented in many African languages. While benchmark Africa-Centric Pre-trained Language Models (PLMs) have been developed for various Natural Language Processing (NLP) tasks, their applications in eXplainable Artificial Intelligence (XAI) remain unexplored. In this study, we introduce a novel approach that combines Africa-centric PLMs with XAI techniques for sentiment analysis. We demonstrate that applying attention mechanisms and visualisation techniques improves the transformer-based model’s transparency, trustworthiness, and decision-making abilities when making sentiment predictions. We then employ the SAfriSenti—a multilingual sentiment corpus for South African under-resourced languages. We use the corpus to perform various sentiment analysis experiments and also enable comprehensive evaluations, comparing the performance of Africa-centric models against mainstream PLMs. The Afro-XLMR model outperformed all models and achieved an average F1-score performance of 71.04% across the five tested languages and the lowest error rate among the evaluated models. Additionally, we incorporated techniques like Local Interpretive Model-Agnostic Interpretation (LIME) and Shapley Additive Interpretation (SHAP) in the sentiment classifier’s output to enhance the Afro-XLMR model’s interpretability and explainability. As a result, the use of XAI strategies ensures that sentiment predictions are not only accurate and interpretable but also understandable, fostering trust and reliability in the decision-making of AI-driven NLP technologies, particularly in the context of African languages.

To keep its business reliable, Google is concerned to ensure quality of apps on the store. One crucial aspect concerning quality is security. Security is achieved through Google Play protect and anti-malware solutions. However, they are not totally efficient since they rely on application features and application execution threads. Google provides additional elements to enable consumers to collectively evaluate applications providing their experiences via reviews or showing their satisfaction through rating. The latter is more informal and hides details of rating whereas the former is textually expressive but requires further processing to understand opinions behind. Literature lacks approaches which mine reviews through sentiment analysis to extract useful information to improve security aspects of provided applications. This work goes in this direction and in a fine-grained way, investigates in terms of confidentiality, integrity, availability and authentication (CIAA). While assuming that reviews are reliable and not fake, the proposed approach determines review polarities based on CIAA-related keywords. We rely on the popular classifier Naive Bayes to classify reviews into positive, negative and neutral sentiment. We then provide an aggregation model to fusion different polarities to obtain application global and CIAA reputations. Quantitative experiments have been conducted on 13 applications including e-banking, live messaging and anti-malware apps with a total of 1050 security-related reviews and 7.835.322 functionality-related reviews. Results show that 23% of applications (03 apps) have a reputation greater than 0.5 with an accent on integrity, authentication and availability, while the remaining 77% has a polarity under 0.5. Developers should make lot of efforts in security while developing codes and that more efforts should be made to improve confidentiality reputation. Results also show that applications with good functionality-related reputation generally offer bad security-related reputation. This situation means that even if the number of security reviews is low, it does not mean that security aspect is not a consumer preoccupation. Unlike, developers put much more time to test whether applications works without errors even if they include possible security vulnerabilities. A quantitative comparison against well-known rating systems reveals effectiveness and robustness of CIAA-RepDroid to repute apps in terms of security. CIAA-RepDroid can be associated to existing rating solutions to recommend developers exact CIAA aspects to improve within source codes.

Natural language processing (NLP) is being widely used globally for a variety of value-creation tasks ranging from chat-bots and machine translations to sentiment and topic analysis and multilingual large language models (LLMs). However, most of the advances are initially implemented within the English language framework, and it takes time and resources to develop comparable resources in other languages. The advances in machine translations have enabled the rapid and effective conversion of content in global languages into English and vice-versa. This creates potential opportunities to apply English language NLP methods and tools to other languages via machine translations. However, although this idea is powerful, it needs to be validated and processes and best practices need to be developed and kept updated. The present research is an effort to contribute to the development of best practices and an evaluation framework. We present a systematic and repeatable state-of-the-art process to evaluate the viability of applying English language sentiment analysis tools to Italian text by using multiple English language machine translation mechanisms such that it can be easily extended to other languages. hor[RU,RA]{\large Richard Anderson} \address[RU]{\large Rutgers University, USA} \address[RA]{\large rick.anderson@rutgers.edu} \author[RU]{\large Carmela Scala} \author[RU]{\large Jim Samuel} \author[UC]{\large Vivek Kumar} \address[UC]{\large University of Cagliari, Italy} \author[RU]{\large Parth Jain}

In recent years, the high-frequency abnormal price fluctuations of small-scale agricultural products have been detrimental to market stability. The traditional method based on statistical data of production factors can no longer accurately predict abnormal price fluctuations. Taking scallions as a case, the paper identifies price influencing factors from massive network information, and analyzes the causes and changing characteristics of price fluctuations from four perspectives: market supply, economic environment and market sentiment, and attention. Initially, the study employs an LDA topic model to extract factors from online sentiment data over the past four years, including market supply and demand, economic conditions, related agricultural prices, and market attention. Subsequently, using the SO-PMI algorithm to expand domain-specific lexicons and employing semantic and sentiment analysis with syntactic parsing, the study aims to improve the accuracy of sentiment quantification in text analysis. Furthermore, cointegration and Granger causality tests validate the significant impact of these factors on scallion price fluctuations, mitigating spurious regression issues. Finally, by employing a TVP-VAR model, the study compares the impulse responses and shock magnitudes of various factors in different time and spatial dimensions. It also delves into the mechanisms of heterogeneous impacts and trends in scallion prices, considering the corresponding socio-economic context and public sentiment events within specific time windows, thereby providing valuable decision-making insights for the healthy development of agricultural markets.

In today's business world, many companies have realized that consumer feedback evaluations play a crucial part in shaping the company's future activities. The hotel and tourism industries are well-known examples where the user feedback has become crucial. Even though most accommodations want their clients to express their opinions about their services, these reviews are nevertheless carefully reviewed by them. This manual approach is time demanding and error prone, the level of expertise of the individual analyzing the evaluations determines the quality of the manual analysis. This research focuses on the development of a tool-based support system that analyzes text-based customer evaluations and then highlights the maintenance issues identified in the reviews, removing the need to manually evaluate and analyze the customer reviews. The process includes data preparation, sentiment analysis, and a fully trained deep learning model to extract critical insights. Using sentiment analysis techniques after data preprocessing and trained deep learning model, an accuracy of 96\% was achieved, and this paper discusses how this technology helps to meet the needs of accommodation management by completing activities efficiently. This might save management time and helps to save money without losing clients, allowing them to enhance their additional sales.

In today's business world, many companies have realized that consumer feedback evaluations play a crucial part in shaping the company's future activities. The hotel and tourism industries are well-known examples where the user feedback has become crucial. Even though most accommodations want their clients to express their opinions about their services, these reviews are nevertheless carefully reviewed by them. This manual approach is time demanding and error prone, the level of expertise of the individual analyzing the evaluations determines the quality of the manual analysis. This research focuses on the development of a tool-based support system that analyzes text-based customer evaluations and then highlights the maintenance issues identified in the reviews, removing the need to manually evaluate and analyze the customer reviews. The process includes data preparation, sentiment analysis, and a fully trained deep learning model to extract critical insights. Using sentiment analysis techniques after data preprocessing and trained deep learning model, an accuracy of 96% was achieved, and this paper discusses how this technology helps to meet the needs of accommodation management by completing activities efficiently. This might save management time and helps to save money without losing clients, allowing them to enhance their additional sales.

In recent times, models like the Transformer have showcased remarkable prowess in tasks related to natural language processing. However, these models tend to be excessively intricate and demand extensive training. Additionally, while the multi-head self-attention mechanism in the Transformer model aims to capture semantic connections between words in a sequence, it encounters limitations when handling short sequences, thereby limiting its effectiveness in 5-polarity Arabic sentiment analysis tasks. The switch-transformer model has recently emerged as a high-performing alternative. Nevertheless, when these models are trained using single-task learning, they often fall short of achieving exceptional performance and struggle to generate robust latent feature representations, especially when working with compact datasets. This challenge is particularly pronounced in the case of the Arabic dialect, which is considered a low-resource language. Given these constraints, this research introduces a novel approach to sentiment analysis in Arabic text. This method leverages multitask learning in tandem with the switch-transformer shared encoder to enhance model adaptability and refine sentence representation. By introducing a mixture of expert (MoE) mechanism that break down the problem into smaller, more manageable sub-problems, the model becomes adept at handling lengthy sequences and intricate input-output relationships, benefiting both five-point and three-polarity Arabic sentiment analysis tasks. This proposed model effectively discerns sentiment in Arabic dialect sentences. The empirical results highlight the outstanding performance of the suggested model, as evidenced in evaluations on the Hotel Arabic-Reviews Dataset, the Book Reviews Arabic Dataset, and the LARB dataset.

Now when the whole world is still under COVID-19 pandemic, many schools have transferred the teaching from physical classroom to online platforms. It is highly important for schools and online learning platforms to investigate the feedback to get valuable insights about online teaching process so that both platforms and teachers are able to learn which aspect they can improve to achieve better teaching performance. But handling reviews expressed by students would be a pretty laborious work if they were handled manually as well as it is unrealistic to handle large-scale feedback from e-learning platform. In order to address this problem, both machine learning algorithms and deep learning models are used in recent research to automatically process students' review getting the opinion, sentiment and attitudes expressed by the students. Such studies may play a crucial role in improving various interactive online learning platforms by incorporating automatic analysis of feedback. Therefore, we conduct an overview study of sentiment analysis in educational field presented in recent research, to help people grasp an overall understanding of the sentiment analysis research. Besides, according to the literature review, we identify three future directions that researchers can focus on in automatically feedback processing: high-level entity extraction, multi-lingual sentiment analysis, and handling of figurative language.

The field of domain adaptation, particularly in cross-domain sentiment classification, leverages labeled data from a source domain alongside unlabeled or sparsely labeled data from a target domain. The objective is to enhance performance in the target domain by mitigating the discrepancies in data distributions. Traditional methods in this area have focused on identifying and differentiating between pivotal sentiment words (shared across domains) and domain-specific sentiment words. In our work, we introduce a novel framework called Sentiment Domain Adapter (SDA), which incorporates a Category Attention Network (CAN) alongside a Convolutional Neural Network (CNN). This approach treats pivotal and domain-specific words as part of a collective category of attributes, which SDA learns to discern automatically, thereby enhancing domain adaptation. Additionally, SDA seeks to provide interpretative insights by learning these category attributes. Our model's optimization targets three main goals: (1) supervised classification accuracy, (2) minimizing the disparity in category feature distribution, and (3) maintaining domain invariance. Evaluations on three benchmark datasets for sentiment analysis affirm that SDA surpasses several established baselines.

In the rapidly evolving field of sentiment analysis, the introduction of Transformer-based architectures, particularly the BERT model, has markedly improved accuracy levels, setting new standards in the analysis of textual sentiment. These advancements have been instrumental in enhancing the model's ability to grasp the nuances and complexities inherent in human language, thereby providing deeper insights into the sentiment expressed in various texts. However, the impressive performance of such deep learning models comes at the cost of increased computational demands and a lack of transparency in their decision-making processes. These challenges have reignited interest in rule-based sentiment analysis methods, which utilize sentiment lexicons for a more straightforward and computationally economical approach to determining text sentiment. Despite being overshadowed by the rise of machine learning models in recent years, these lexicon-based methods possess distinct advantages, including ease of interpretation and lower resource requirements, making them particularly appealing for certain applications. This paper seeks to re-evaluate the relevance and effectiveness of two prominent lexicon-based sentiment analysis methods, SO-CAL and SentiStrength, which have been specifically adapted for the language, in light of the advancements represented by Transformer-based models like SentBERT. Through a comprehensive comparative analysis, we examine the performance of these methodologies in contrast to SentBERT across an extensive collection of 16 text corpora, spanning a variety of genres and contexts. Our findings reveal a nuanced landscape of performance, where SentBERT's advanced capabilities typically afford it a significant advantage in accurately capturing sentiment. Nevertheless, in a surprising turn, the SO-CAL method exhibits exceptional performance on a substantial portion of the datasets, underscoring the continuing value and potential of lexicon-based approaches in sentiment analysis. This study not only highlights the strengths and weaknesses of both deep learning and lexicon-based methods but also opens the door for future hybrid approaches that could leverage the best of both worlds to achieve even greater accuracy and efficiency in sentiment analysis tasks.

The sentiment of a word varies based on its context of usage: the words used around it and the part-of-speech it is used as. This paper proposes a technique to suggest the sentiment of a word by combining its part-of-speech and the semantic similarities of its co-occurrences with both context-specific and pre-trained embeddings to achieve powerful and fast results. A study was conducted across domains and sub-domains to measure variance of sentiment by switching domains and switching context within the same domain. Re-scoring a commonly used polarity lexicon showed that 10% of words changed scores while switching domains and 8% changed scores within domains while switching context. Part of Speech analysis on 65,353 commonly used sentiment lexicons showed that 81% of sentiment bearing (non-neutral) lexicons were of the tags NN (Common Noun), JJ (Adjective) or NNS (Proper Noun).

53% of adults in the US acknowledge racial bias as a significant issue, 23% of Asian adults experience cultural and ethnic bias, and more than 60% conceal their cultural heritage after racial abuse. AI models like ChatGPT and Google Bard, trained on historically biased data, inadvertently amplify racial and ethnic bias and stereotypes. This paper addresses the issue of racial bias in AI models using scientific, evidence-based analysis and auditing processes to identify biased responses from AI models and develop a mitigation tool. The methodology involves creating a comprehensive database of racially biased questions, terms, and phrases from thousands of legal cases, Wikipedia, and surveys, and then testing them on AI Models and analyzing the responses through sentiment analysis and human evaluation, and eventually creation of an 'AI-BiasAudit,' tool having a racial-ethnic database for social science researchers and AI developers to identify and prevent racial bias in AI models.

The deep neural network - BERT model (Bidirectional Encoder Representations from Transformers) and the stocks cumulative abnormal return is used in this article to analyze the sentiment of financial texts. The proposed approach, unlike those used so far, does not require the creation of dictionaries, takes into account the broad context of words and their meaning in financial texts, eliminates the problem of ambiguity of words in various contexts, does not require manual labelling of data and is free from the subjective assessment of the researcher. The sentiment of financial texts in the meaning presented in this paper is directly related to the market reaction to the information contained in these texts. For texts belonging to one of the two classes (positive or negative) with the highest probability the BERT model gives the results of predictions with a precision level of 62.38% for the positive class and 55% for the negative class. The results at this level can be used in event study, market efficiency research, investment strategy development or support of investment analysts using fundamental analysis.

A single paragraph of about 200 words maximum. For research articles, abstracts should give a pertinent overview of the work. We strongly encourage authors to use the following style of structured abstracts, but without headings: (1) Background: Place the question addressed in a broad context and highlight the purpose of the study; (2) Methods: briefly describe the main methods or treatments applied; (3) Results: summarize the article’s main findings; (4) Conclusions: indicate the main conclusions or interpretations. The abstract should be an objective representation of the article, and it must not contain results that are not presented and substantiated in the main text and should not exaggerate the main conclusions. Python, a versatile programming language, holds vast potential for Sentiment Analysis (SA). Leveraging the Requests and TextBlob libraries, we have crafted a user-friendly code that enables Industrial Engineers (IE) and managers, particularly those who are new to Python, to extract and analyze sentiment efficiently. We aim to provide IE/managers in service companies requiring SA capabilities with a simple yet effective Python solution. While machine learning resources like PyTorch/TensorFlow are commonly utilized in SA, offering pre-built algorithms and tools for training, and implementing machine learning models, we sought to exploit Python's versatility by integrating additional web-scraping libraries. Thus, by using a lexicon-based approach, we intend to deliver an informative and practical article. The code in this article is twofold; firstly, it can be easily adapted by IE/managers possessing basic Python skills; secondly, we aim to inspire junior IE/managers to develop their own customized coding solutions tailored to specific organizational needs.

In recent years, online review system attracts attention to assess seller-customer relations in the world of e-commerce. To address the quality concern of online review, especially incentivized ones, this study evaluates credibility and consistency based on reviews’ volume, length, and content to distinguish the impact of incentives on customer review behavior, improving review quality, and purchase decision-making. Software product reviews collected from software review websites, including Capterra, Software Advice, and GetApp undergo Exploratory Data Analysis (EDA) to reveal critical features such as cost, support, usability, and product features. The indirect impact of companies’ size, direct impact of users’ experience, and different impacts of changing situations during years on the incentive reviews’ volume are major findings of sentiment analysis. A/B testing results show a minimal to no impact of such reviews on purchasing decisions, highlighting discrepancies in credibility and consistency in volume, length, and content. Employing advanced techniques like Sentence-BERT (SBERT) and TF-IDF, the study explores semantic differences in reviews to improve recommendation systems for a more customized shopping experience. This approach seeks to establish a framework that discerns between review types and their effect on customer behavior. The findings contribute to developing more sophisticated and consistent e-commerce solutions, emphasizing the importance of authentic and reliable online reviews in influencing consumer choices.

There exists a compelling need to better understand the temporal dynamics of public sentiment towards COVID-19 vaccines in the US on a national and state-wise level for facilitating appropriate public policy applications. Our analysis of social media data from early February of 2021 and late March of 2021 shows that in spite of overall strength of positive sentiment, and increasing numbers of Americans being fully vaccinated, negative sentiment about COVID-19 vaccines still persists among sections of people who are hesitant towards the vaccine. In this study, we performed sentiment analytics on vaccine tweets, studied changes in public sentiment over time, conducted vaccination sentiment validation using actual vaccination data from the US CDC and Household Pulse Survey (HPS), explored influence of maturity of Twitter user-accounts and generated geographic mapping of sentiments by location of Twitter users. Furthermore, we leverage the emotion polarity based Public Sentiment Scenarios (PSS) framework which was developed for COVID-19 sentiment analytics, to systematically analyze directions for public policy processes to potentially improve the administration of vaccines. Application of the PSS framework provides important time sensitive insights for state and federal government agencies and associated organizations to better implement public policy processes for healthcare management, communication, transparency, motivation and societal operational policies such as social distancing. These insights are expected to contribute to processes that can expedite the vaccination program and move closer to the cherished herd immunity goal.

Since the outbreak of COVID-19, social media platforms, such as Twitter, have experienced a tremendous increase in conversations related to Long COVID. The term “Long COVID” describes the persistence of symptoms of COVID-19 for several weeks or even months following the initial infection. Recent works in this field have focused on sentiment analysis of Tweets related to COVID-19 to unveil the multifaceted spectrum of emotions, viewpoints, and perspectives held by the Twitter community. However, most of these works did not focus on Long COVID, and the few works that focused on Long COVID have limitations. Furthermore, no prior work in this field has investigated Tweets where individuals self-reported experiencing Long COVID on Twitter. The work presented in this paper aims to address these research challenges by presenting multiple novel findings from a comprehensive analysis of a dataset comprising 1,244,051 Tweets about Long COVID, posted on Twitter between May 25, 2020, and January 31, 2023. First, the analysis shows that the average number of Tweets per month where individuals self-reported Long COVID on Twitter, has been considerably high in 2022 as compared to the average number of Tweets per month in 2021. Second, findings of sentiment analysis using VADER show that the percentage of Tweets with positive, negative, and neutral sentiment were 43.12%, 42.65%, and 14.22%, respectively. Third, the analysis of sentiments associated with these Tweets also shows that the emotion of sadness was expressed in most of these Tweets. It was followed by the emotions of fear, neutral, surprise, anger, joy, and disgust, respectively.

The growth of social media has changed the face of many aspects of marketing such as online, digital, etc. It also has changed the way modern human communicates and connects with others. Moreover, the behavior on this platform could not and should not be justified with strategies of other marketing channels and media. Due to the nature of social media, they are rich in precise and lean data, but processing these data and extracting knowledge and insights from them are problematic. Evaluating the effectiveness of a marketing endeavor is also a task related to these data. The current research attempts to assess the effectiveness of an advertising campaign on Instagram via advertising cost and sentiment classification of audience opinion regarding the campaign. The methodology used in this research is the standard process of data mining, i.e., CRISP-DM. Furthermore, multiple machine learning models and approaches were studied to train a prediction model based on data. In order to find the most accurate algorithm, grid search was used among the trained models and different algorithms with different combinations of hyper-parameters. The obtained results revealed that although the number of not profitable advertising media was higher than the profitable media, the overall status of the campaign was profitable, both in the cost-effectiveness approach and sentiment analysis approach. The other valued outcome of this research was important general and specific insights which can be used to shape a better-performing and effective advertising campaign on Instagram.

The work of this paper presents multiple novel findings from a comprehensive analysis of about 150,000 tweets about exoskeletons posted between May 2017 and May 2023. First, findings from content analysis and temporal analysis of these tweets reveal the specific months per year when a significantly higher volume of Tweets was posted and the time windows when the highest number of tweets, the lowest number of tweets, tweets with the highest number of hashtags, and tweets with the highest number of user mentions were posted. Second, the paper shows that there are statistically significant correlations between the number of tweets posted per hour and different characteristics of these tweets. Third, the paper presents a multiple linear regression model to predict the number of tweets posted per hour in terms of these characteristics of tweets. The R2 score of this model was observed to be 0.9540. Fourth, the paper reports that the 10 most popular hashtags were #exoskeleton, #robotics, #iot, #technology, #tech #innovation, #ai, #sci, #construction and #news. Fifth, sentiment analysis of these tweets was performed using VADER and the DistilRoBERTa-base library. The results show that the percentage of positive, neutral, and negative tweets were 46.8%, 33.1%, and 20.1%, respectively. The results also show that in the tweets that did not express a neutral sentiment, the sentiment of surprise was the most common sentiment. It was followed by the sentiments of joy, disgust, sadness, fear, and anger. Furthermore, analysis of hashtag-specific sentiments revealed several novel insights, for instance, for almost all the months in 2022, the usage of #ai in tweets about exoskeletons was mainly associated with a positive sentiment. Sixth, text processing-based approaches were used to detect possibly sarcastic tweets and tweets that contained news. Finally, a comparison of positive tweets, negative tweets, neutral tweets, possibly sarcastic tweets, and tweets that contained news, in terms of different characteristic properties of these tweets are presented. The findings reveal multiple novel insights, for instance, the average number of hashtags used in tweets that contained news has considerably increased since January 2022.

The importance of measuring sustainability in tourism has been significantly advancing in recent years, following the need to manage the impact of tourism on territories and hosting communities. It was further boosted by the pandemic, where sustainability has been defined as one of the central elements to restart global tourism. The ETIS model, developed by the European Commission, is a point of reference based on self-assessment, data collection and analysis by the destinations themselves. The application of ETIS toolkit has faced many challenges, especially at sub-national level, mostly related to the lack of available and updated data to feed the model. The hypothesis explored by the authors is to solve the implementation issues, developing an indicator based on the use of the Sentiment Analysis to frame e-reputation and tourism satisfaction, and further combining it with other open data sources. The Tourism Sustainability Index (TSI) can provide a scalable and geo-referenced evaluation of tourism sustainability, measuring the four pillars and sub-components referenced to ETIS criteria, applicable to any tourism destination. Results show that the TSI can be seen as a consistent and valid tool for destinations to analyze sustainability, monitor its evolution through time periods and sub-areas, and compare it to other benchmark or competitive areas.

This study aimed to identify the most beneficial attitudes adopted by enterprise participants during their engagement in open-source software (OSS) activities. For this purpose, we selected repositories from GitHub, featuring the top 10 with the highest stars and forks, classified the participants according to their sentiment states, and compared their productivity. The results indicated that participants with positive sentiments were more productive than those with negative sentiments. Consequently, it can be inferred that encouraging organizations to express positive sentiments towards their developers publicly may stimulate OSS community activities and enhance productivity, thereby potentially leading to increased open innovation and sustainability.

The process of Targeted Opinion Word Extraction (TOWE), a critical component of aspect-based sentiment analysis (ABSA), revolves around identifying opinionated words linked to specific aspect-terms within sentences. Existing deep learning approaches, while effective, often overlook the syntactic structure of sentences, a factor that previous studies have identified as beneficial for TOWE. In this study, we introduce the Syntactic-Enhanced Deep Learning Model (SEDLM) that integrates syntactic structures into deep learning frameworks for TOWE. Our approach leverages syntax-driven opinion potential scores and syntactic inter-word connections, enhancing model performance. Additionally, we introduce an innovative regularization strategy aimed at distinguishing word representations in TOWE tasks. Our comprehensive analysis reveals that SEDLM sets new benchmarks in performance across multiple standard datasets.

With the rapid advancement of artificial intelligence and autonomous driving technology, plat-forms like Baidu's "RoboTaxi" are emerging as key innovations in smart transportation. However, concerns about public acceptance, risk perception, and the maturity of this technology continue to hinder widespread adoption. This study investigates user responses to the "RoboTaxi" platform by analyzing 9,235 comments collected from the Douyin platform. Using Python’s automated web crawling for data collection, we employed the BERTopic model for core theme identification and the RoBERTa model for sentiment classification. The results reveal significant emotional dy-namics, with 70.3% of comments expressing negative emotions, mainly due to safety concerns and accountability issues, and 21.6% reflecting positive sentiments related to innovation and fu-ture potential. Four main themes were identified: societal impacts, safety and responsibility, prac-ticality and design, and economic benefits. These findings offer important insights for improving public trust, optimizing platform operations, and guiding future strategies for the successful pro-motion of autonomous driving technology.

Multimodal sentiment analysis is rapidly gaining traction due to its ability to comprehensively interpret opinions expressed in video content, which is ubiquitous across various digital platforms. Despite its promising potential, the field is hindered by the limited availability of high-quality, annotated datasets, which poses substantial challenges to the generalizability of predictive models. Models trained on such scarce data often inadvertently assign excessive importance to irrelevant features, such as personal attributes (e.g., eyewear), thereby diminishing their accuracy and robustness. To address this issue, we propose an Enhanced Modal Fusion Learning (EMFL) methodology aimed at significantly improving the generalization capabilities of neural networks. EMFL achieves this by optimizing the integration and interpretation processes of multimodal data, ensuring that sentiment-relevant features are prioritized over confounding attributes. Through extensive experiments conducted on multiple benchmark datasets, we demonstrate that EMFL consistently elevates the accuracy of sentiment predictions across verbal, acoustic, and visual modalities. These findings underscore EMFL's efficacy in mitigating the impact of non-relevant features and enhancing the overall performance of multimodal sentiment analysis models.

Contemporary advanced models for aspect-targeted opinion word extraction (ATOWE), which predominantly utilize BERT-based encoders at a word level, have shown limited advancements when integrated with graph convolutional networks (GCNs) for syntactic tree assimilation. Recognizing the prowess of BERT subwords in encapsulating rare or context-poor words, this study pivots from syntactic trees to BERT subwords, omitting GCNs from the structural framework. Our approach, named Aspect-Enhanced Wordpiece Extraction Model (AEWEM), focuses on refining aspect representation during encoding. We propose an input format of paired sentence-aspect, diverging from traditional single-sentence inputs. AEWEM demonstrates superior performance on benchmark datasets, establishing a robust foundation for future explorations in this domain.

The aim of this paper is to analyse commenting activity and sentiment (polarity and subjectivity) in interactions in response to videos by Spain’s most-subscribed YouTubers. An exploratory study was conducted on the content of the comments, their relationship with other social media actions, subjectivity and polarity, as well as from the perspective of the participatory culture. The results show that commenting is a potential option for interaction that is underused by the communities of users. Replies to comments are found to be limited to the user-user level, while YouTubers themselves and the moderators that YouTube allows them to designate rarely comment or reply on social networks. However, creators do monitor comments and provide feedback to a limited selection thereof in subsequent videos. There thus appears to be a strategic, exploitative use of comments, marked by a delayed response aimed at attracting audiences to new content.

The incessant evolution of online platforms has ushered in a multitude of shopping modalities. Within the food industry, however, assessing the delectability of meals can only be tentatively determined based on consumer feedback encompassing aspects such as taste, pricing, packaging, service quality, delivery timeliness, hygiene standards, and environmental considerations. Traditional text data mining techniques primarily focus on consumers' emotional traits, disregarding pertinent information pertaining to the online products themselves. In light of these aforementioned issues in current research methodologies, this paper introduces the Bert BiGRU Softmax model combined with multimodal features to enhance the efficacy of sentiment classification in data analysis. Comparative experiments conducted using existing data demonstrate that the accuracy rate of the model employed in this study reaches 90.9%. In comparison to single models or combinations of three models with the highest accuracy rate of 7.7%, the proposed model exhibits superior accuracy and proves highly applicable to online reviews.

Researchers are concerned about the impact of fake news on democracy, while it could also escalate to life-threatening problems. Fake news continues to spread, so does people's behaviour and emotions about fake news via social media. This opens up the back door for cyber-criminals to entice people (i.e. taking advantage of victims' emotional and behavioural aspects) to click on fraudulent links (e.g. phishing links) associated with fake news when reading. Therefore, we investigate how people's emotional and behavioural features influence reading and diffusing fake news on social media. We proposed a classification model incorporating people's behavioural features and their emotions to better detect fake news in social media. Our results reveal that fake news has more negative emotions than legitimate ones and both title and the content of the news/posts are equally important. Furthermore, we have identified that there exist strong correlations between some of the behavioural and emotional features. Finally, we concluded that emotional and behavioural features are important for fake news classifications as they improve the accuracy of detecting fake news, and the findings of our study can ultimately be used to develop a risk score prediction model for fake news in social media.

At the end of 2019, while the world was being hit by the COVID-19 virus and, consequently, was living a global health crisis, many other pandemics were putting humankind in danger. The role of social media is of paramount importance in these kinds of contexts since they help health systems to cope with emergencies by contributing to conducting some activities such as the identification of public concerns, the detection of infections’ symptoms, and the traceability of the virus diffusion. In this paper, we have analyzed comments on events related to cholera, ebola, HIV/AIDS, influenza, malaria, Spanish influenza, swine flu, tuberculosis, typhus, yellow fever, and zika, collecting 369,472 tweets from the 3rd of March to the 15th of September, 2022. Our analysis has started with the collection of comments composed of unstructured texts on which we have applied natural language processing solutions. Afterward, we have employed topic modelling and sentiment analysis techniques to obtain a collection of people’s concerns and attitudes toward these pandemics. According to our findings, people's discussions were mostly about malaria, influenza, and tuberculosis and the focus was on the diseases themselves. As regards emotions, the most popular were fear, trust, and disgust where trust is mainly regarding HIV/AIDS tweets.

This paper presents the findings of an exploratory study on the continuously generating Big Data on Twitter related to the sharing of information, news, views, opinions, ideas, knowledge, feedback, and experiences about the COVID-19 pandemic, with a specific focus on the Omicron variant, which is the globally dominant variant of SARS-CoV-2 at this time. A total of 12028 tweets about the Omicron variant were studied, and the specific characteristics of tweets that were analyzed include - sentiment, language, source, type, and embedded URLs. The findings of this study are manifold. First, from sentiment analysis, it was observed that 50.5% of tweets had the ‘neutral’ emotion. The other emotions - ‘bad’, ‘good’, ‘terrible’, and ‘great’ were found in 15.6%, 14.0%, 12.5%, and 7.5% of the tweets, respectively. Second, the findings of language interpretation showed that 65.9% of the tweets were posted in English. It was followed by Spanish or Castillian, French, Italian, Japanese, and other languages, which were found in 10.5%, 5.1%, 3.3%, 2.5%, and <2% of the tweets, respectively. Third, the findings from source tracking showed that “Twitter for Android” was associated with 35.2% of tweets. It was followed by “Twitter Web App”, “Twitter for iPhone”, “Twitter for iPad”, “TweetDeck”, and all other sources that accounted for 29.2%, 25.8%, 3.8%, 1.6%, and <1% of the tweets, respectively. Fourth, studying the type of tweets revealed that retweets accounted for 60.8% of the tweets, it was followed by original tweets and replies that accounted for 19.8% and 19.4% of the tweets, respectively. Fifth, in terms of embedded URL analysis, the most common domains embedded in the tweets were found to be twitter.com, which was followed by biorxiv.org, nature.com, wapo.st, nzherald.co.nz, recvprofits.com, science.org, and other URLs. Finally, to support similar research and development in this field centered around the analysis of tweets, we have developed an open-access Twitter dataset that comprises tweets about the SARS-CoV-2 omicron variant since the first detected case of this variant on November 24, 2021.

Stock price prediction is challenging due to global economic instability, high volatility and complexity of financial markets. Hence, this study compared several machine learning algorithms for stock market prediction and further examine the influence of sentiment analysis indicator in predicting stock price. Our results are in two-fold. Firstly, we present a lexicon-based sentiment analysis approach for identifying sentiment features and thus, evidence the correlation between the sentiment indicator and stock price movement. Secondly, we propose the use of GRUVader, an optimal gated recurrent unit networks for stock market prediction. Our findings suggest stand-alone models struggle when compared with AI-enhanced models. Thus, our paper made further recommendations on latter systems.

Our research proposes two different training and modelling approaches of Generative Pre-trained Transformers (GPT) with specialized news feeds specific to the Spanish market: in-context example prompts and fine-tuned GPT models. Our findings indicate that integrating GPT insights into electricity price trend forecasting can result in more precise predictions and a deeper understanding of market dynamics. Through our research, we aim to provide insights to understand the capabilities of GPT solutions, and how those can be used to enhance prediction accuracy, ultimately supporting informed decision-making for stakeholders across the Spanish electricity market and companies whose margins heavily depend on electricity costs and price volatility.

The use of the voice of the customer as a main input to guide decision making towards customer centricity strategies has become a necessity for companies. This research proposes a structured method of textual processing using the KDD (Knowledge Discovery Databases) methodology applied to the tweets of users of Colombian public sector companies, through the analysis of temporal sentiments and topic modeling to identify the areas in which actions should be taken to improve the perception of service. To fulfill such purpose, tweets from January to June 2022 are processed, followed by a temporal analysis of the evolution of the sentiment based on 3 enriched dictionaries; after, the LDA (Linear Discriminant Analysis) algorithm is implemented to find the areas with ailment for the user, in addition to propose a method to homologate the CIER (Comisión de Integración Energética Regional) survey. Finally, metrics are detailed to follow up the perception of the service. It is concluded that for the Acueducto the topic with the highest number of complaints is related to "Water truck request", for Enel "Servide Outages" and for Vanti: " Case solution and request information". Also, the homologation of 3 of the 5 pillars on which the CIER survey is based is presented.

In this paper we intend to present a dataset that contain a collection of tweets generated as reactions of the release of 50 different movies. The dataset can be used for gaining useful insights regarding the conversation that is generated around a particular movie. It is particularly suitable for conducting sentiment analysis and other NLP techniques. The dataset contains approximately 2.5 million tweets with their related meta data and cover 50 movies. For each movie, its IMDb rating is included. The movies are the 25 releases with the highest number of votes during 2020 and 2021. The collected tweets represent the reactions of the twitter community during the first week of the release date in US of that particular movie. The tweets per movie ranged from 1.000 to approximately 200.000 tweets with an average of 50.000 per release. We used The Internet Archive Wayback Machine in order to retrieve the IMDb movie rating after one week of the US release date. The tweets and related metadata have been collected using the Tweet Downloader tool.

Social media giants like Facebook are struggling to keep up with fake news, in the light of the fact that disinformation diffuses at lightning speed. For example, the COVID-19 (i.e. Coronavirus) pandemic is testing the citizens' ability to distinguish real news from falsifying facts (i.e. disinformation). Cyber-criminals take advantage of the inability to cope with fake news diffusion on social media platforms. Fake news, created as a means to manipulate readers to perform various malicious IT activities such as clicking on fraudulent links associated with the fake news/posts. However, no previous study has investigated the strategies used to create fake news on social media. Therefore, we have analysed five data-sets using Machine Learning (ML) that contain online news articles (i.e. both fake and legitimate news) to investigate strategies of creating fake news on social media platforms. Our study findings revealed a threat model understanding strategies of crafting fake news which may highly likely diffuse on social media platforms.

With the exponential growth of internet usage and mobile devices, the volume of user behavior data has surged, offering significant opportunities and challenges for businesses. This paper explores user behavior analysis in the context of big data, highlighting its pivotal role in driving innovation and strategic decision-making. We begin by discussing the importance of user behavior data and reviewing technological advancements such as machine learning, natural language processing, and data mining that enable deep insights into user behavior. Through a case study on linguistic analysis in livestreaming e-commerce, we demonstrate how text-mining techniques can correlate linguistic characteristics with sales performance, providing actionable marketing insights. We further explore the broader business applications, including personalized recommendations, user portraits, product design, and strategic decision-making. Technical and ethical challenges, such as data integration, privacy concerns, and algorithmic bias, are also addressed. The paper concludes with a discussion on future trends, such as AI and ML advancements, edge computing, IoT proliferation, and ethical AI frameworks, poised to shape user behavior analysis. Our findings underscore the transformative potential of user behavior data in enhancing business operations and user experiences, providing recommendations for future research focused on real-time analytics, privacy-preserving techniques, and ethical implications of data-driven decisions.

The paper presents a comprehensive study of the relationship between investor sentiment and stock market returns in Saudi Arabia from 2009 to 2022. The study uses linear autoregressive distributed lag models (ARDL) to analyze the complex dynamics between variables. ARDL models are particularly valuable for capturing both long- and short-term relationships between variables and allow for dynamic adjustments over time. The study shows that a positive change in investor sentiment leads to higher stock market returns after a lag of two months, but this positive effect reverses in the long-run, suggesting the possibility of overreaction and subsequent adjustments. Money supply has a consistent positive impact on stock returns over time, while real estate market returns have limited short-term impacts on investor sentiment and macroeconomic factors. The ARDL modeling approach is essential to capture the dynamic interaction between investor sentiment and stock returns and reveals the temporary impact of sentiment on market performance. The study extends its analysis to construct a composite investor sentiment index using principal component analysis, tests the stationarity of stock returns and sentiment index through extended Dickey-Fuller and Phillips-Perron unit root tests, and determines the optimal lag length for time series modeling. The ARDL modeling results for stock market returns and real estate returns provide insights into the short- and long-term relationships between investor sentiment, macroeconomic variables, and market returns; in addition, the study provides important insights into the interaction between investor sentiment and stock market returns in Saudi Arabia, with implications for regulatory policy and investment management. The results demonstrate the impact of investor psychology on market performance, which has practical implications for understanding and managing behavioral risk. The study adopts an integrated approach, combining rigorous ARDL models with economic intuition and practical relevance, which is expected to better understand the dynamic interaction between sentiment and returns.

While most published research on COVID-19 focused in a few countries and especially during the second wave of the pandemic and the vaccination period, we turn to the first wave (march-May 2020) to examine sentiment and emotions expressed by Twitter users in Greece. We use computational methods combining opinion mining and the application of a modified emotion lexicon with Social Network Analysis to explore the subtleties behind an overarching negative sentiment. Our analysis has shown that popular sentiment isn’t stable nor monolithic, since underlying emotions may be a better predictor of attitudes during a crisis.

Feedback trading theory is one of the most primitive theories about financial market. But for a long time，researches and modelings on this topic are rarely seen. The model in this paper shows the effects of sentiment shocks on asset prices in a market characterized by feedback trading in the long run. We find that，generally，feedback trading will lead to cognitive bias effect and trading inducement effect. Cognitive bias effect increases with the feedback trading parameter ( FTP) . In our model，the abnormal volatility of asset prices is captured by cognitive bias effect，sentiment shock effect and trading inducement effect．

Social networking services such as Facebook, Twitter, and YouTube are fertile ground for analyzing texts, extracting opinions, and identifying feelings, due to the large number of texts and their diversity in all areas of life. In this manuscript, we apply four algorithms to classify tweets written in the Algerian dialect. To extract feelings, we used six features based on three polarities. In the presented work, we manually annotate a corpus of 2,891 texts and create an Algerian lexicon of idioms that contains 1328 annotated words. Our results show that there are improvements gained on the accuracy of the system, where we have achieved a better accuracy of 85.31%.

Current acceleration in digital innovations, unexpected challenges in our social interactions, acceleration to virtualization, limitation in our physical spaces, and unpredictable changes in our Old lifestyles - as originated from the COVID-19 global pandemic 2020 - continue to provide us with a framework, rapidly updating under our eyes, of the modifications our world is undergoing by pursuing into a New “digital age”. Or, as many scholars say nowadays, into the New Normal! These are shared and deep changes that concretely stress their effects on how ideally a city should function. Forcing us to reflect on the capability to achieve shared choices and visions for the future by taking vantage from both the New digital platforms and New suddenly opened paths. In the pages of this article authors, through different but shared viewpoints, propose an answer to the topic of "Governance 3.0", addressing the attempt of a radical change of those paradigms, now consolidated, within which the spatial dimensions, in which we live and act, are shaped. Also analyzing the relationship between Technocracy and Democracy as defined by Khanna, it is argued that it is possible to realize new forecasts and acquire a more democratic and participatory (inclusive) dimension of Governance, also thanks to new digital technologies, by exploring the general unconscious "feeling" of people, through anonymous data collection and without any direct or indirect interference with it. The analysis of the "Sentiment", already developed in other fields but easily exportable within the urban discipline, can be considered as the beginning of hybrid practices where digital and analogic find a compromise to make the "Urbs" more attractive and inclusive, while the "Civitas", connected to the Internet, can contribute to the optimization of services, of the "Polis" and a new social/spatial reorganization.

The Coronavirus pandemic has created complex challenges and adverse circumstances. This research discovers public sentiment amidst problematic socioeconomic consequences of the lockdown, and explores ensuing four potential sentiment associated scenarios. The severity and brutality of COVID-19 have led to the development of extreme feelings, and emotional and mental healthcare challenges. This research identifies emotional consequences - the presence of extreme fear, confusion and volatile sentiments, mixed along with trust and anticipation. It is necessary to gauge dominant public sentiment trends for effective decisions and policies. This study analyzes public sentiment using Twitter Data, time-aligned to COVID-19, to identify dominant sentiment trends associated with the push to 'reopen' the economy. Present research uses textual analytics methodologies to analyze public sentiment support for two potential divergent scenarios - an early opening and a delayed opening, and consequences of each. Present research concludes on the basis of exploratory textual analytics and textual data visualization, that Tweets data from American Twitter users shows more trust sentiment support, than fear, for reopening the US economy. With additional validation, this could present a valuable time sensitive opportunity for state governments, the federal government, corporations and societal leaders to guide the nation into a successful new normal future.

Along with the Coronavirus pandemic, another crisis has manifested itself in the form of mass fear and panic phenomena, fuelled by incomplete and often inaccurate information. There is therefore a tremendous need to address and better understand COVID-19's informational crisis and gauge public sentiment, so that appropriate messaging and policy decisions can be implemented. In this research article, we identify public sentiment associated with the pandemic using Coronavirus specific Tweets and R statistical software, along with its sentiment analysis packages. We demonstrate insights into the progress of fear-sentiment over time as COVID-19 approached peak levels in the United States, using descriptive textual analytics supported by necessary textual data visualizations. Furthermore, we provide a methodological overview of two essential machine learning classification methods, in the context of textual analytics, and compare their effectiveness in classifying Coronavirus Tweets of varying lengths. We observe a strong classification accuracy of 91% for short Tweets, with the Naive Bayes method. We also observe that the logistic regression classification method provides a reasonable accuracy of 74% with shorter Tweets, and both methods showed relatively weaker performance for longer Tweets. This research provides insights into Coronavirus fear sentiment progression, and outlines associated methods, implications, limitations and opportunities.

Globally, public acceptance of waste-to-energy (WtE) incinerators is a crucial factor in implementing national waste-to-energy policies. This study adds to the literature on anti-incinerator sentiment by drawing upon an extended psychological-emotional model that integrates place-, trust-, and fairness-based pathways. A total of 338 residents in the Asuwei area in North Beijing completed a survey on a proposal to construct a WtE incinerator in the vicinity. Hierarchical regression analyses indicate that place attachment positively enhances anti-incinerator sentiment through direct effects, as well as through moderation and mediation effects between risk perception and opposing willingness. Further, institutional trust negatively moderates the impact of perceived risk on anti-incinerator sentiment, in addition to directly reducing perceived risk. Trust also influences anti-incinerator sentiment via risk perception, attesting to the effectiveness of a casual model of trust. Likewise, fairness perception acts as another determinant of opposing sentiment, similar to trust. We further reveal that procedural fairness plays a more significant role in predicting anti-incinerator sentiment than does distributional fairness. These findings demonstrate the importance of using a range of instrumental and more affective strategies to promote social acceptance of renewable energy infrastructure.

In this paper, we examine the performance of several classifiers in the process of searching for very negative opinions. More precisely, we do an empirical study that analyzes the influence of three types of linguistic features (n-grams, word embeddings, and polarity lexicons) and their combinations when they are used to feed different supervised machine learning classifiers: Support Vector Machine (SVM), Naive Bayes (NB), and Decision Tree (DT).

This paper presents a novel approach to sentiment analysis specifically customized for predicting stock market movements, bypassing the need for external dictionaries which are often unavailable for many languages. Our methodology directly analyzes textual data, with a particular focus on context-specific sentiment words within neural network models. This specificity ensures our sentiment analysis is both relevant and accurate in identifying trends in the stock market. We employ sophisticated mathematical modeling techniques to enhance both the precision and interpretability of our models. Through meticulous data handling and advanced machine learning methods, we leverage large datasets from Twitter and financial markets to examine the impact of social media sentiment on financial trends. We achieved an accuracy exceeding 75%, highlighting the effectiveness of our modeling approach, which we further refined into a convolutional neural network model. This achievement contributes valuable insights into sentiment analysis within the financial domain, thereby improving the overall clarity of forecasting in this field.

The reviews usefulness has been the aim of several research studies. However, results regarding the significance of usefulness determinants are often contradicting, thus decreasing the accuracy of reviews’ helpfulness estimation. Also, bias in user reviews attributed to differences e.g. in gender, nationality, etc., may result into misleading judgments thus diminishing reviews’ usefulness. Research is needed for sentiment analysis algorithms that incorporate bias embedded in reviews, thus improving their usefulness, readability, credibility, etc. This study utilizes fuzzy relations and fuzzy synthetic evaluation (FSE) in order to calculate reviews’ usefulness by incorporating users’ biases as expressed in terms of reviews’ articulacy and sentiment polarity. It selected and analysed 95.678 hotel user reviews from Tripadvisor, for five nationalities. The findings indicate that there are differences among nationalities. The British are most consistent in their judgments expressed in titles and review documents. The British and the Greek review titles suffice to convey any negative sentiments. The Dutch use fewer words in their reviews than the other nationalities. This study suggests that fuzzy logic captures subjectivity which is often found in reviews, and it can be used to quantify users’ behavioral differences, calculate reviews usefulness, and provide the means for developing more accurate voting systems.

We investigate the impact of air quality and weather on the equity returns of the Shenzhen Exchange. To capture the air quality and weather effects, we use dummy variables created by employing a moving average and moving standard deviation. The important results are as follows. First, in the whole sample period (2005–2019), we find that high air pollution and extremely high temperature have significant and negative influence on the equity returns. In the sub-period I (2005–2012), the 11-day model and 31-day model show that high air pollution have significant and negative impacts on the Shenzhen stock returns. Second, the results of the quantile regression show that high air pollution have significant and negative effects during bullish market phase, and extremely high temperature have significant and negative effects during bearish market phase. This implies that the air quality and weather effects are asymmetric. Third, the weather effect of the abnormal temperature on the stock returns is greater in severe bearish market. Whereas the effect of the air pollution on the stock returns is greater in the bullish market. Fourth, the least squares method underestimates the air quality and weather effects compared to the quantile regression method, suggesting that the quantile regression method is more suitable in analyzing these effects in a very volatile emerging market such as the Shenzhen stock market.

We investigate the impact of air quality and weather on the stock market returns of the Shenzhen Exchange. To capture the air quality and weather effects, we apply dummy variables generated by applying a moving average and moving standard deviation. Our study provides several interesting results. First, in the whole sample period (2005–2019), we find that high air pollution and extremely high temperature have significant and negative effects on the Shenzhen stock returns. In the sub-period I (2005–2012), the 11-day model and 31-day model show that high air pollution have significant and negative effects on the Shenzhen stock returns. Second, the results of the quantile regression show that high air pollution have significant and negative effects during bullish market phase, and extremely high temperature have significant and negative effects during bearish market phase. This implies that the air quality and weather effects are asymmetric. Third, the more the Shenzhen stock returns drop, the greater the effect of the abnormal temperature is. Whereas, the more the Shenzhen stock returns increase, the greater the effect of the abnormal air quality is. Fourth, the least squares method underestimates the air quality and weather effects compared to the quantile regression method, suggesting that the quantile regression method is more suitable in analysing these effects in a very volatile emerging market such as the Shenzhen stock market.

Investigating and classifying sentiments of social media users (e.g., positive, negative) towards an item, situation, and system are very popular among the researchers. However, they rarely discuss the underlying socioeconomic factor associations for such sentiments. This study attempts to explore the factors associated with positive and negative sentiments of the people about reopening the economy, in the United States (US) amidst the COVID-19 global crisis. It takes into consideration the situational uncertainties (i.e., changes in work and travel pattern due to lockdown policies), economic downturn and associated trauma, and emotional factors such as depression. To understand the sentiment of the people about the reopening economy, Twitter data was collected, representing the 51 states including Washington DC of the US. State-wide socioeconomic characteristics of the people (e.g., education, income, family size, and employment status), built environment data (e.g., population density), and the number of COVID-19 related cases were collected and integrated with Twitter data to perform the analysis. A binary logit model was used to identify the factors that influence people toward a positive or negative sentiment. The results from the logit model demonstrate that family households, people with low education levels, people in the labor force, low-income people, and people with higher house rent are more interested in reopening the economy. In contrast, households with a high number of members and high income are less interested to reopen the economy. The accuracy of the model is good (i.e., the model can correctly classify 56.18\% of the sentiments). The Pearson chi2 test indicates that overall this model has high goodness-of-fit. This study provides a clear indication to the policymakers where to allocate resources and what policy options they can undertake to improve the socioeconomic situations of the people and mitigate the impacts of pandemics in the current situation and as well as in the future.

In recent years, e-commerce platforms have replaced conventional marketplaces. People are rapidly adopting internet shopping due to the convenience of making purchases from the comfort of their homes. Online review sites allow customers to share their thoughts on products and services. Customers and businesses are increasingly relying on online reviews to assess and improve the quality of products. Existing literature uses Natural language processing (NLP) to analyze customer reviews for different applications. Due to the growing importance of NLP for online customer reviews, this study attempts to provide a taxonomy of NLP applications based on existing literature. This study also examined emerging methods, data sources, and research challenges by reviewing 154 publications from 2013 to 2023 that explore state-of-the-art approaches for diverse applications. Based on existing research, the taxonomy of applications divides literature into five categories: sentiment analysis, review analysis, customer feedback and satisfaction, user profiling, and marketing and reputation management. It is interesting to note that the majority of existing research relies on Amazon user reviews. Additionally, recent research has encouraged the use of advanced techniques like Bidirectional Encoder Representations from Transformers (BERT), Long Short-Term Memory (LSTM), and ensemble classifiers. The rising number of articles published each year indicates increasing interest of researchers and continued growth. This survey additionally addresses open issues, providing future directions in online customer review analysis.

This study investigates the complex interplay between public sentiment, as captured through news titles and descriptions, and the stock prices of three major tech companies: Microsoft (MSFT), Tesla (TSLA), and Apple (AAPL). Leveraging advanced analytical methods including Pearson correlation, wavelet coherence, and regression analysis, this research probes the degree to which stock price fluctuations can be attributed to the polarity of media sentiment. The methodology combines statistical techniques to assess sentiment's predictive power on stock opening and closing prices, while wavelet coherence analysis unveils the temporal dynamics of these relationships. Results demonstrate a significant correlation between sentiment polarity and stock prices, with description polarity affecting Microsoft's opening prices, title polarity influencing Tesla's opening prices, and a positive impact of title polarity on Apple's closing prices. However, Tesla's stock showed no significant coherence, indicating a potential divergence in how sentiment affects stock behavior across companies. The study highlights the importance of sentiment analysis in forecasting stock market trends, revealing not only direct correlations but also lagged influences on stock prices. Despite its focus on large-cap tech firms, this research provides a foundational understanding of sentiment's financial implications, suggesting further investigation into smaller firms and other market sectors.

There is evidence of constitutional rank in Chile, and not only a sectoral rank, to estimate that the regulation of digital media is in an initial and insufficient phase to properly protect information pluralism as political pluralism. The study aims to investigate the forms of concentration, such as the communicational flow of digital media, to determine the opportunities and information defects of these media due to regulatory deficiencies in this sector. Data collection will be carried out through a qualitative and quantitative methodology. The prospect of the imminent constituent process in Chile provides the opportunity to the evaluate the possibilities to propose changes not only at the legislative level but also at the constitutional level, which are likely to benefit freedom of expression with greater guarantees to such as the pluralism of digital media. The latter also means assessing the relevance of enshrining the right to communication in the future.

The COVID-19 outbreak has focused attention on the use of social distancing as the primary defence against community infection, yet forcing social animals to maintain that physical distance has presented significant challenges for health authorities and law enforcement. Anecdotal media reports suggest widespread dissatisfaction with social distancing as a policy, yet there is little prior work aimed at measuring community acceptance of social distancing. In this paper, we propose a new approach to measuring attitudes towards social distancing by using social media and sentiment analysis. Over a 4 month period, we found 82.5% of tweets were in favour of social distancing. The results indicate a widespread acceptance of social distancing in the community. We conclude by examining options for estimating the optimal (minimal) social distance required at scale, and the implications for securing widespread community support and acceptance of public health messaging.

In recent years, online social media information has been subject of study in several data science fields due to its impact on users as a communication and expression channel. Data~gathered from online platforms such as Twitter has the potential to facilitate research over social phenomena based on sentiment analysis, which usually employs Natural Language Processing and Machine Learning techniques to interpret sentimental tendencies related to users opinions and make predictions about real events. Cyber attacks are not isolated from opinion subjectivity on online social networks. Various security attacks are performed by hacker activists motivated by reactions from polemic social events. In this paper, a methodology for tracking social data that can trigger cyber attacks is developed. Our main contribution lies in the monthly prediction of tweets with content related to security attacks and the incidents detected based on ℓ1 regularization.

Milk consumption is crucial for a balanced diet, yet recent trends indicate a decline, especially in Italy. A significant factor in this decline is the altered perception of milk quality among consumers, creating a communication gap between them and other stakeholders. This study aimed to explore the discourse on social media and sentiment towards the concept of milk quality among consumers, farmers, and processors. The research adopted a Social Media Analysis to examine online community messages. A sample of 19,906 Italian comments and posts mentioning keywords Milk, Quality, Cow, and Vaccine was collected and categorized using term frequency analysis, correspondence analysis, and sentiment analysis. Results highlighted gaps in the perceptions of milk quality: farmers focused on economic issues, consumers on animal welfare and health, and processors on lactose content. For farmers, almost all comments were negative, while for processors, nearly all comments were positive. Consumers presented a more mixed picture. This work contributes to the literature by expanding research on milk quality using social media as a source of information. The findings suggest that enhancing communication and understanding among these groups could lead to more effective strategies for addressing consumer concerns, potentially reversing the declining of milk consumption.

YouTube is a very popular social media platform in today’s digital landscape. The primary focus of this study is to explore the underlying sentiment in user comments on food-related videos on YouTube, specifically within two pivotal food product categories: Plant-Based and Hedonic. Our research involved labelling comments using sentiment lexicons such as TextBlob and VADER. Furthermore, the sentiments of the comments were classified using advanced Machine Learning (ML) algorithms, namely Support Vector Machine (SVM), Multinomial Naive Bayes, Random Forest, Logistic Regression, and XGBoost. The evaluation of these models encompassed key macro average metrics, including accuracy, precision, recall, and f1-score. Results from VADER showcased a high accuracy level, with SVM achieving 93% accuracy in the plant-based dataset and 96% in the hedonic dataset. In addition to sentiment analysis, we delved into user interactions within the two datasets, measuring crucial metrics such as views, likes, comments, and engagement rate. The findings illuminate significantly higher levels of views, likes, and comments in the hedonic food dataset, but the plant-based dataset maintains a superior overall engagement rate.